Transcript Nuts and Bolts of Special Events

Nuts and Bolts of Successful
Special Events
Mary Currie, Public Affairs, Director, Golden Gate Bridge, Highway
and Transportation District
APTA Marketing and Communications, February 2013
Golden Gate Bridge, Highway and
Transportation District
•
•
•
•
•
Special District, 19 Board members
800 Employees, 28 Unions, 7 facility locations
200 Buses, 7 Ferry Vessels, and 1 famous Bridge
$179 million Annual Operating Budget
Golden Gate Bridge tolls subsidize 50% of Transit Ops
Special Events
Special Events
Special Events
Special Events
San Francisco’s Premier Event – Golden
Gate Bridge 75th Anniversary, 5/27/12
• 1987 - 800,000
people
• 2012 - Safety and
Security issues
• 12 months left to
plan, fund, and
execute
12 Months to Go
•
•
•
•
•
•
•
Define – No Walk on Bridge this Time
Define – Fitting for the Hard Economic Times
Duration – One day, One year?
Participants – Bay Area Community and beyond
Funding – ALL Privately Funded, NO TOLLS
Sponsors – Find a non-profit partner ASAP
Partner Buy-In from all neighboring agencies on
board – SF, NPS, CHP, Presidio, USCG, Marin, etc.
Public Agency Partners
Key Partners and Many Friends
Private Funding
Sponsors: Genentech, Hewlett Packard, Kaiser, Wells Fargo,
Odwalla, Chevron, Hanson Bridgett, PG&E, Levi Strauss & Co, Bank
of America, American Express, Chronicle Books, San Francisco
Giants, Charles Schwab
Individuals: 30 generous friends and growing
Media Partners
1. 75 Community Tributes – Community Involved
2. Create Lasting Visitor Experience
3. May 27 Event – Family Fun
75 Community Tributes
75 Community Tributes
Art Deco Society of California
All New Visitor Experience - May 2012
All New Visitor Experience
• Bridge Pavilion
• Bridge Plaza
• Personally Guided Tours
• Green Screen Photography
• Renovated Café
• Outdoor and Indoor Exhibits
• Overlooks, Trail Connections
• Sign Program
May 27, 2012 – THE BIG DAY
Public Access for May 27, 2012
•
•
•
•
No Parking
Bike
Walk/Hike
Public Transit
Golden Gate Ferry – Operated every 30 to 60
minutes, 11 am to 1 am, carried 4,000 passengers.
Golden Gate Transit – Operated 5 routes with
dynamic adjustments as the day unfolded, carried
nearly 8,000 passengers.