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Emil Brannen
Welcome to London
Greater London Authority
Slide 1
London’s commitments as host city
 Deliver a ‘magical atmosphere’ for the Games
 The most accessible Games ever
Slide 2
2012: key visitor touch points
Arrival
Travel to event
At event
London
Experience
Departure
Slide 3
Welcome to London 2012
Visitor
Information
Centres
Dedicated
visitor
information
centres with
specialist
trained staff
Team London
Ambassadors
Volunteers
recruited through
an open
application
specifically to
welcome visitors
Uniformed
staff
Existing
uniformed staff
that have
assisting visitors
as part of their
role
Business
engagement
Engage visitorrelated businesses
and their staff in
the host city
welcome
Slide 4
Welcome to London
www.london.gov.uk/getgamesready
London
2012
Games
Host
City
London
Meeting
visitor
needs
Games
time
transport
Slide 5
London’s and UK’s Games credentials
 London’s first and second Olympic
Games?
1908 and 1948
 Inspiration for the modern Olympic
Movement?
Much Wenlock
 Birth place of the Paralympic
Games?
Stoke Mandeville (1948)
Slide 6
Introduction to the venues
 Competition Venues
 Non-competition venues




Olympic Park venues
London venues
Out of London venues
UK-wide venues
Slide 7
Making the city look great
Iconic Sights
Slide 8
Making the city look great
Dazzle
Slide 9
Making sure that there’s plenty of things to do
Big Screens and entertainment
 Sporting coverage on big screens
 Live music
 Cultural performances
 Sports engagement events
 BT London Live Hyde Park – Olympics
 BT London Live Victoria Park - Olympics
 BT London Live Trafalgar Square –
Paralympics
 Potters Fields – Olympics & Paralympics
 Other locations across London, such as
Blackheath, Walthamstow and Woolwich
Slide 10
Making sure that there’s plenty of things to do
Showtime, Pop-up Performances, Secrets
Photo: Susan Smart Photography
Slide 11
Making sure that there’s plenty of things to do
Mega Busk and Big Dance
Slide 12
Making sure that there’s plenty of things to do
National Olympic Houses
Slide 13
Making sure that visitors can find their way
around London….
Slide 14
Top Tips for Spectators
 Remember to allow for queuing times and
walking within large venues
 Don’t bring anything that may block the view of
other spectators e.g large umbrellas, flags,
banners and oversized hats
 You can only take one bag into London 2012
venues and it must fit under your seat
 You may bring small amounts of food into
venues, but no picnics
 You can only pay by VISA (debit, credit or prepaid card) or cash inside the venue
Slide 15
15
London 2012 Hosting Principles
1. Be Part of the
Team
2. Be Consistent
3. Be Open
4. Be Alert
5. Be Distinctive
6. Be Inspirational
Slide 16
Principle 1: “Be part of the Team”
As a Gamestime host
you’re a key
member of
“One Team
London”
This Principle is about ensuring that everything you
do makes your mark as part of that team.
Slide 17
Name: TEAM London Ambassadors
Role: Providing London-wide visitor and
Games information to visitors, residents
and commuters.
Working Location: At over 40 locations in
visitor hot spots, at transport hubs and
outside of many Games venues.
Recognisable Features: TEAM London
Ambassador uniform and Ambassador
‘Pods’
Organisation: Greater London Authority
Slide 18
Name: Travel Ambassadors/Champions
Role: Providing detailed onward travel
information relating to venues and other
event sites
Working Location: Key stations across
London
Recognisable Features: Magenta
tabards and 2012 transport pin badges
Organisation: Transport Operations
Slide 19
Slide 20
Principle 3: “Be Open”
Be open to
helping
visitors and
open with the
information
they need.
This Principle is all about being approachable and
honest with the people who will be around London at
Games-time.
Slide 21
Key Sources of Games information for public
•Internet
London2012.com
•Applications
Join In App
•Literature
Spectator Sports Guide
Slide 22
Key Sources of London information for public
•Internet
VisitLondon.com
Molpresents.com
InclusiveLondon.com
•Literature
London Summer of 2012 Map
Mayor of London Presents Guide
Slide 23
Get Games Ready
www.london.gov.uk/getgamesready
Two free e-learning
courses
• Creating a great Games
time welcome
• Inspiring athletes, visitors,
media and others to return
after summer 2012
Slide 24