Transcript The importance of user oriented dissemination to build the

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Building the public image of statistics
- The importance of user oriented dissemination
Øystein Olsen
Director General, Statistics Norway
International seminar on dissemination
Chisinau, Moldova, May 27th 2010
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Statistics Norway in a nutshell:
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Independence anchored in The Statistics Act (1989)
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A Research Department within the institution
– Serving ministries with macroeconomic and micro simulation
models
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Statistics based on administrative registers and surveys
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International cooperation
– The EU/EFTA statistical system
– International consulting
1000 employees
– Responsible for 85 percent of all official statistics in Norway
About 300 statistics produced and 1000 (news) releases on
www.ssb.no annually
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Statistics Norway – an institution that counts
Statistics Norway in three words:
• Independent
• Reliable
• Beyond borders
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From our Strategy…
• Satisfied users and motivated
respondents
– Official statistics are a common good
– Analyses provide insight and
coherence
• Cooperation to improve
statistics
– International cooperation to promote
comparability in the statistics
– Assistance to countries that need to
develop a statistical system
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Quality of Statistics
Statistics shall be
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relevant
accurate
timely and punctual
comparable and coherent
easily accessible and well documented
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User orientation in practice…
• Publish on web
– to all users
– at the same time
– for free
• Publish metadata for all statistics
– About the Statistics
– Contact persons (not by position, but by knowledge)
• Give media special attention
– They are very important distributors
– Treat all media equal
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User orientation (cont)
• Publish full content in all languages
– Norwegian
– English
• Make the information understandable for everybody
– Simple language
– Analysis and short stories
– Graphs, maps and visualisations
• Correct errors instantly
– and be very open on what was wrong
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Add some extras…
• Publish exciters to attract new user groups
– Name statistics
– Historical statistics
– School pages
• Hold free courses for special user groups
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Media
Librarians
Students
Public sector
• Create a few special products as give-aways
– This is Norway
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Or we could just…
Create a completely new web site… ?
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Ambitions – New ssb.no
• New publishing systems
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– Develop new user-friendly and efficient publishing systems where
statisticians to a greater extent can arrange their own content.
• New services for wide dissemination
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– Developing new services and functionality for the so-called
distributed information objects, ie to make available content
elements (figures, tables, graphs, and more) outside ssb.no.
• New graphical user interface
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– Establish new design and new graphical user interface for ssb.no,
including the revised structure and new types of page content.
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New ssb.no for prosumers
- what is a distributed information object?
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Ctrl C
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Ctrl V
Newspaper.no
CMS
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… more about this in the next presentation 
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Thank you for your attention!
Questions ?
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