Transcript Slide 1

New Media
Internet Applications
Blogs and Podcasts and Wikis, Oh My!
Jason Salas, KUAM News
New Media

Today’s next-gen applications



Internet-enabled
Community-oriented
Disruptive Technologies

Break all the rules, change the game




Blogs, Podcasts, Wikis
WAP, Streaming Media
IM, SMS
Most based on, but not exclusive to, the
public WWW

Everyone’s already got & knows how to use a
web browser
Today’s Changing Web

There is a bigger World Wide Web out there than
the one you think you know

Information accessed in a variety of convenient ways


Emerging concepts




Apart from the desktop PC
Mobility, Multimedia, Speed
Affordable hardware & software
Multimedia is always superior to text
Barriers to entry torn down

It’s easier than ever to generate & distribute rich content


Technical savvy not required
Costly investments not needed


Equipment, federal licenses, degrees/certification
Just bring your ideas & your talent!
The Semantic Web

Attaches meaning to web content

Tagging




Sharing


RSS feeds for your tagged items
Microformats


Blog posts
News stories
Audio/video clips
Ensures data reusable across applications
Creator/consumer collaboration


Remixes, mash-ups
The Read/Write Web
The Read/Write Web
Data opened up to programmers
 Remix KUAM


Build cool tools & new value
 News

apps, search utilities, media galleries
Personal, professional, academic
Eliminates “walled garden”
development
 Harnesses collective intelligence

Impacts of New Media

Impacts on Mainstream Media (MSM)

Empowers participatory journalism


Puts pressure on timeliness of producing
content


Multiple means of accessing information
Forces professional organizations to become
more competitive


Anyone is a reporter
More responsive, more proactive
Promotes egalitarianism


Decentralizes MSM’s control over society
Makes content generation & distribution accessible to
almost anyone
Mainstream Media Challenges

Strategy decay across platforms
Print has been dying for years
 Radio’s business model is horrendous
 TV starting to head down the same path

Emergence of user-generated content
 If Content is King…

Presentation is Queen
 Delivery is Prince

It’s Available Now (even on Guam)

The infrastructure is here, now

Broadband Internet access


Production hardware



Getting cheaper by the day
Easy to setup at home
Production software


DSL, cable modems, corporate & school networks
Many high-quality programs available as freeware
Consumer technology

Products readily available & easily affordable


Hardware
 PCs, servers, digital cameras
Software
 hosting webspace, MP3 players, smartphones
New Media Types
RSS

Defined




“Rich Site Summary”
“Really Simple Syndication”
Created by Dave Winer in 2001
A text-based structure allowing for syndication of
web content

External entities can “subscribe” to receive automatic feed
updates



On web pages
In desktop aggregators
In newsreaders
KUAM.COM RSS feeds
http://www.kuam.com/rss
Blogs
Fun name for “weblog”
 The diary for the Internet Age
 Have been around since 2000
 The next evolution of publishing

Displays posts chronologically
 Lets you search through posts


An evolutionary merging of two old
Internet applications

BBS + Newsgroups
Blogs (con’t)
Used by individuals, corporations,
government, non-profit organizations,
clubs, teams, etc.
 Now starting to incorporate multimedia

Podcasting, Vlogging
 People get automatic updates without
having to browse to blog site
 RSS aggregators

My Blog
http://www.jasonsalas.com
Podcasts

“iPod” + “broadcast”



A podcast is a downloadable audio file




Enables content to go
Conceived by Adam Curry & Dave Winer in
September 2004
An “audio blog”
Accessible automatically via an RSS feed, or from
a webpage
No buffering
Evolutionary content delivery

“The Last Yard”

Since broadband Internet access is always on, podcasts
can be downloaded when people are away
Podcasts (con’t)

Time-shifted radio




Podcasts are downloadable files







Traditional radio empowers mobility
Traditional radio requires synchronicity
Connects with more listeners than any AM/FM station
Portable MP3 players (iPods, iRivers, thumb drives)
Car MP3 systems
Desktop PC
Whenever they want
Playback as many times as you like / pause
No generation loss
Free from FCC regulation (at the moment)
Popular Podcasts
http://music.kuam.com
http://www.curry.com
http://www.podcastalley.com
Streaming Media

The first successful attempt at efficiently
incorporating long-form multimedia on the Web



Works with audio or video
Content isn’t accessed in “all or nothing” fashion


Compensates huge amounts of data over slow Internet
connections
Viewed/heard as it downloads
Works with varying quality levels

These days, a web browser can detect a user’s connection
speed and optimize itself accordingly
Video On-Demand (VOD)

Diversified content
News, sports & series
 Special productions
 Comedy skits
 Editorials
 Musical performances


Webcast Archive


Streaming presentations
Hybrid podcasts

MP4 video and MP3 audio downloaded
asynchronously
KUAM.COM WebCasts
http://www.kuam.com/archives
Mobile Media
SMS

Short Message Service



Devices send quick notes to each other






Phone-to-phone
PC-to-PC
Phone-to-PC
PC-to-phone
A subculture in itself
Phenomenally popular in the Philippines


Works like e-mail for digital devices
Chatrooms on the go
Cheaper than making land line call
KUAM sends breaking news alerts to GuamCell
mobile customers via SMS

Cell phones, pagers
Instant Messaging


A P2P application
Popular IM clients





Clients available on multiple platforms




AOL IM
Yahoo! IM
MSN Messenger
PalmOS
Desktop
Web-based
Mobile
“A pager on steroids”


An IM client sends a note across the Internet to another
signed-on user
User is notified in real-time and can respond back
WAP


Wireless Application Protocol
Allows web content to be viewed on mobile
devices


Modern cell phones
PDAs




PalmPilots
PocketPCs
SmartPhones
Device limitations




Small screens
Less bandwidth
Color/No Color
Images/No Images
KUAM Wireless Edition
http://wireless.kuam.com
Wikis

Wiki is Hawaiian for “quick”



So a wiki is a “quick-web”
Started by Ward Cunningham, circa 1998
Wiki pages are living documents

Any user can…




Links automatically assigned


Add new content
Edit existing content
Rollback current content to a previous update
Wikis enforce a set of rules that automatically associate
typed text to destinations within the wiki containing
content descriptions
Wikis do carry a security concern, in letting anyone
update
The canonical wiki
http://www.wikipedia.org
Distributing Devices
We can’t send content to users if they
don’t have digital devices
 Get consumer tech in people’s
hands/homes


PSP, iPod, Xbox, high-end cell phones,
PDAs, HDTV, DVRs, satellite receivers,
wireless routers, broadband Internet
access
Exhibits to take away

Download!

Slides and MP3 audio of today’s talk
 www.jasonsalas.com

Get involved!

KUAM.COM Beta Community


www.kuam.com/researchanddevelopment
Register!

KUAM Developer Network
 [email protected]
Thanks for Interacting
with KUAM!
E-mail: [email protected]
Site: http://www.kuam.com
Blog: http://www.jasonsalas.com