Transcript Document

JISC Collections
21 July 2015 | Project Board Meeting | Slide 1
What do the findings mean?
Lorraine Estelle, CEO, JISC Collections
[email protected]
www.jiscebooksproject.org
JISC Collections
Slide 2
The largest study of its kind!
– 36 course text e-books
freely available to all UK HE
– Over 48,000 responses to
benchmarking surveys
carried out in January 2008
and in January 2009
– Raw server logs have been
analysed to see exactly how
users discover, navigate and
use the e-books
– Case studies including focus
groups held at eight
universities
– Library circulation and print
sales data has been
analysed
JISC Collections
Slide 3
Use patterns
Use of e-books over 24 hours: 25%
of use between 6pm and 8am
Use of e-books over the year:
Sharp peaks and deep declines
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Digital Rights Management
We need unlimited concurrency – the spikes are not robots but many
students with the same deadline!
DRM systems need to recognise that use of e-books is not spread
evenly through the year but is concentrated and in line with the
academic timetable and at certain times of the day
We are happy to pay to have the e-books available all year – but
pricing must recognise that use is not even
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Where is the use coming
from?
31% of off campus
use illustrates how
important e-books
are for home study
– so we have got
to get the access
right
Students told us in
the survey the
most important
benefit of the ebook is 24/7
access
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User behaviour
How much of that e-book did you read online?
This shows
non-linear
use –
perhaps a
different
type of
behaviour
from the
print
world?
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I read the whole book
I read several whole chapters
I read one whole chapter
I dipped in and out of several chapters
I just loked at it very briefly
I don’t remember
Users are not raiding the
cookie jar!
 13 minute sessions, 8 pages per
session
 Page view time of 22.8 seconds
 85% of users spending less than 1
minute on a page
 Dip in and out of e-books, only using
sections of it, non linear use
 E-books are being used to scan through
or reference for short periods of time
 Probably indicates that if a user wants
to read in a consistent, frequent or
linear way they will still buy the print –
and that e-books are for ‘just in time’ or
remote use
JISC Collections
Discoverability
What makes e-books
successful is having the
MARC records in the OPAC
so that students can
discover them along with
other material on their
reading lists. The DLA and
the survey data supports
this.
Getting the MARC records
right was one of the
biggest challenge of this
project!
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Why buy?
 Why do librarians want to buy
e-books?
– Take the pressure off short
loan collections
– To manage the high peaks of
use
– To provide for their off
campus users whether they
be distance learners,
students at home or on a
placement
– Equality of access
 Librarians want e-books to COEXIST and SUPPLEMENT their
print
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‘I think it’s mainly the
issue of availability – it
depends on providing
the extra access for
short periods of
time….so that you are
providing
supplementary access
for things that are on
reading lists – or in
short loan; so everyone
is getting access to
them’
Business Models
The data (including the sales data) indicates that making
available course text e-books free at the point of use is not a
threat to print sales revenue
There has been no negative impact on the sales of hard
copies and no negative impact on the use of print copies in the
short loan collection. Students are using e-books in addition to
the print they bought or borrowed!
A new pricing model for e-books must reflect the use of e-books
is different, the uneven use, user behaviour
The e-book: A threat or the chance to grow a new market?
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A Fair Formula
Enable publishers to grow this market and enable libraries to provide a
consistent and essential service to students, particularly those
students that require remote access
A fair and sustainable metric
Transparent modelling looking at the cost to a publisher, the actual use
and the benefits to a library
Could be applied to a number of access models
JISC Collections
Thank You!
[email protected]
www.jiscebooksproject.org
JISC Collections
Slide 13