Transcript What is the landscape?

Educational Television
What is the landscape?
Nick Jr.
• Airing weekdays from 9:00AM to 1:30PM
and Saturdays on CBS from 7:00am TO
11:30am
• Dora the Explorer, Blue’s Clues, Little Bill
Lazytown.
• “Help your children learn and grow.”
Noggin
• Available from 6:00 AM to 6:00 PM every day
• Delivered via digital cable to 43 million
subscribers.
• Repeats of Nick Jr. shows, Play with Me
Sesame, Oobi, Tweenies and Miffy.
• “.. connected learning approach which links key
educational content with experiences children
know and love with a detailed network-wide
curricular framework guided by national
standards in preschool education..”
Playhouse Disney
• Weekdays from 6:00AM -12:30PM Weekends
from 6:00AM- 10:30PM
• Bear In the Big Blue House, Stanley, and Out of
the Box
• “At Playhouse Disney we believe that
imagination and learning go hand in hand. .
programs teach preschoolers a variety of skills
to help them become well rounded including
social skills, thinking skills, early academics,
imagination and self expression. .”
Discovery Kids
• Weekdays 6:00 AM - 12:00PM on TLC and
5:00 AM – 11AM on Discovery Kids
• Magic School Bus, Todd World, Animal
Jam and Peep.
• “Ready, Set, Learn”
PBS Kids/RTL
• Ready To Learn television service is a
national effort to improve the school
readiness of young children through the
reach of public broadcasting.
• The core of Ready To Learn is a full day of
non-violent, commercial-free,
educational children's television
programming that is broadcast free of
charge to every American household.
Questions
• Should we establish a standard for
educational programming that we should
all be judging our efforts against?
• What content areas should we be focusing
on?
• How do we distinguish ourselves in
this competitive environment?