Transcript chvmedwebint.chsys.org

Social Media Policy
ADM – E 21
CHS Social Media Policy
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Social media = media designed to be disseminated through social interaction, created using
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Social media uses Internet and web-based technologies to transform broadcast media
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Social media supports the democratization of knowledge and information, transforming people
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TYPES
highly accessible and scalable publishing techniques.
monologues (one to many) into social media dialogues (many to many).
from content consumers into content producers.
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Communication
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Collaboration
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Multimedia
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Blogs (Blogger, Open Diary, WordPress)
Micro-blogging (Twitter, Yammer)
Social networking (Facebook, LinkendIn, MySpace, Ning)
Wikis (Wikipedia)
Social Bookmarking (Delicious and Google Reader)
Social News (Digg)
Photography and Art Sharing (Flickr and Picasa)
Video sharing (YouTube)
Live-casting (Skype)
Music and Audio Sharing (ShareTheMusic)
CHS Social Media Policy
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ADM E-21 Web Component
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Social Media Component
– Official CHS/CH Social Media sites:
• Authorized only by CHS Corporate Communications
• Maintained only by Corporate Communications staff or designees
– Only one official social media site/page per application:
• Only CHS Corporate Communications may establish an application site
• No CHS department, division or individual is authorized to create and maintain a social
media site
• No CHS department, division or individual is authorized to represent CHS or CH with
social media
– Those wishing for specific communications to be posted should contact CC
• Exceptions for designated foundation and H.R. representatives
• Any exceptions must receive written approval by the Chief Communications Officer or
Vice President of Corporate Communications and Physician Relations.
CHS Social Media Policy
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As with traditional media and other communications:
No CHS employee is authorized to speak (represent, post, tweet, etc.) on behalf of CHS
Personal Use:
Must observe all policies regarding privacy and confidentiality
No personally identifying health information or other forms of patient identification
No images of patients and/or patient families
Employees must follow appropriate professional boundaries
Use of personal cameras/video/photo taking devices is prohibited
Electronic devices should not be used on company time (especially in patient care)
Play Nice:
Nothing disparaging of CHS
Unlawful
Obscene
Defamatory
Otherwise critical (CHS, employees patients, parents, families, visitors)
All CHS administrative and CC policies apply:
CHS/CH logo usage
Code of Conduct
HIPAA patient privacy and confidentiality
Photography
Media relations
Employee relations
Other public relations and marketing activities
CHS Social Media Policy
• FAQs
– What is the CHS policy on employees using Facebook and Twitter?
• Personal use only
• No patient information or images
– Can I access Facebook and Twitter from my work computer?
• Twitter = yes
• Facebook and MySpace = no through the CHS network
– Can I “friend” one of my patients via my personal Facebook page?
• Strongly discouraged
• Applies to parent/guardian
• Strictly professional (boundaries)
– Can I post information about hospital events on my personal Facebook page?
• CHS has an official Facebook Fan Page
• Re-post or re-tweet events sent out from CHS
• Only after communicated through CC
CHS Social Media Policy
– Can I Post or Tweet about my workday, coworkers, CHS events?
• CHS Strongly cautions against
• Social networking sites are extremely viral
• Best not to share too much work-life information
– Can I post hospital-related photographs on my personal Facebook page?
• Patient/Patient Family photos = No
• Too much room for abuse - even with permission
• Patient info should only be posted by the patient/patients’ family
– Can I use the Children’s Health System/Hospital name or logo in my online
profiles?
• No - Children’s name and logo are registered and protected
• Only official CHS sites may display name/log
• Encouraged to list CHS as employer in profile
– Can I set up a Facebook page or a Twitter account for my
department/unit/division?
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No
Only one official social media site
Maintained by corporate communications
Specific events/messaging communicated through the official sites
Need something posted - contact corporate communications
Questions?