Transcript www.whyhirejessy.com

December 11, 2013
THE QUESTION
Ever wanted to shop while watching a video?
THE ANSWER
Now you can with VIDZEY!
Demo Video
MANAGEMENT
SEAN KILBANE (CEO)
-STRATEGIC PARTNERSHIPS
-NEW BUSINESS DEVELOPMENT
Strong connection to the
entertainment industry through
previous work experience at at
United Talent Agency
BRIAN FELDKAMP (COO, CFO)
-STRATEGIC GROWTH FUNDRAISING
-BUSINESS OPERATIONS
Previous experience in strategy
consulting and leading ventures (health
and fitness, ecommerce)
100% Involvement
THE MARKET
VIDZEY capitalizes on the
convergence of three fast-growing
industries
• 184M American’s watched
44.6B online videos in June
of 2013
• Americans spent $231B
online in 2012
• Product placement was
estimated as a $10 billion
industry in 2010
Online
Video
Online
Sales
Product
Placement
Market Progression
•M
an
ag
ea
bl
e
co
st
• Ac
ce
ssi
bl
e
C
on
te
nt
Musi
c
Vide
os
Com
merc
ials
• Br
an
d
cli
en
ts
•Q
ui
ck
lif
e
cy
cl
e
Onlin
e
Telev
ision
• Pr
od
uc
t
pl
ac
e
m
en
t
• La
rg
er
au
di
en
ce
Onlin
e
Movi
es
• La
rg
er
de
al
s
• Li
mi
te
d
Ac
ce
ss
COMPETITION
Competitors (Competency)
1. Cinsay (embedded commerce)
2. Delivery Agent (commerce)
3. VideoClix (tagging tech)
4. WireWax (media player)
5. Clickberry (public tool)
Competitive Advantage
• Universal “Wishlist”
functionality
• Maintains content integrity
• Dynamic shopping experience
• Patent pending
LEARN YOUR AUDIENCE
VIDZEY finally gives the viewers the ondemand information they’ve been
CRAVING.
Our system tracks all user interactions
for backend analytics in order to
improve future performance.
“Pull” marketing puts the viewers in
the driver seat to tell you what their
interests really are … it’s time to
LISTEN.
Increased viewership
Higher engagement rates
Targeted Monetization
AFFILIATE REVENUE MODEL
PRODUCT
Viewer
+
Content Owner
4-12% Gross Sales & Click Through revenue
RETAILER
Software as a Service Revenue Model (SAAS)
PLATFORM – Web & Mobile
SOFTWARE/SERVICE
END USER
Software as a Service
Revenue Sources Include: Hourly Charge, Integration Fee and Usage Fee
DRIVING TRAFFIC
Key entertainment partnerships
allow VIDZEY videos to leverage the
popularity of trending celebrities
Those content creators post videos
via their social media feeds to drive
traffic
EXIT STRATEGY
ACQUISITION / LICENSING
Scenario 1:
PLATFORM
BUYOUT
Scenario 2:
COMPETITOR
BUYOUT
Scenario 3:
ADVERTISER
BUYOUT
USE OF FUNDS
Investment
$3M
$4M
$5M
Operations Staff Payroll
25.0%
$750,000
$1,000,000
$1,250,000
Technology Staff / R&D
30.0%
$900,000
$1,200,000
$1,500,000
Marketing
35.0%
$1,050,000
$1,400,000
$1,750,000
Rent/office space
1.5%
$45,000
$60,000
$75,000
Utilities
0.5%
$15,000
$20,000
$25,000
Equipment/supplies
1.0%
$30,000
$40,000
$50,000
Travel
2.0%
$60,000
$80,000
$100,000
Entertainment
1.0%
$30,000
$40,000
$50,000
Tradeshows/conferences
1.0%
$30,000
$40,000
$50,000
Legal
3.0%
$90,000
$120,000
$150,000
Total
100.0%
$3,000,000
$4,000,000
$5,000,000
*Funds to be used over a two year period
Los Angeles, CA 90024
[email protected]
734-476-4084
LIVE product: www.vidzey.com
Question Slides
(As needed for Q&A after pitch)
Technical Expertise
Dr. Shai Avidan
WORLD’S LEADING EXPERT
IN COMPUTER VISION
(TEL-AVIV)
USER ACTIONS
Go straight to purchasing destinations or
share items via social media right from
the video.
MY WISHLIST
OR → save directly to your wishlist
VIEWER EDUCATION
A pre-roll description gives viewers simple instructions on navigating VIDZEY
USER EXPERIENCE
When a product becomes
available, a simple click/touch of
the handle will open the drawer
The drawer closes on
command for a passive
viewing experience
WISHLIST
MY WISHLIST
Save items to a running
wish list
See who you saved
them from
Purchase, remove, or
share
DRAWER
Primary Object:
The main item relating to the
video (music video / song)
Artist Scroller:
Left/Right scroller showing all
artists in the video
Drawer Items:
A scrollable list of promoted
products
• The list of items in the video
(obtained through the content
owner)
• Objects are listed in order of
appearance
• All objects are available to buy
or share
RAW DATA
Views
7,005
Click Through (product
screen)
Purchases
1,158
Handle Open Clicks
3,446
Handle Close Clicks
1,909
Artist Clicks
1,431
Video Shares
86
Total Clicks
6,250
34
DATA INTERPERTATION
16% Click Through Rate
0.5% Purchase Rate
49% of the time a VIDZEY video is watched, the viewer opens
the drawer
45% of the time a user opens the drawer, they leave it open for
the remainder of the video
Users click on an artists face 20% of the time a video is played
There is more than a 2:1 ration of total clicks to drawer
engagement
There is almost a 1:1 ration of total clicks to total video plays.
VIDZEY PLATFORM REVENUE MODEL
Revenue Model based on 1M views
BANNER ADS (CPC)
VIDZEY DRAWER
BANNER ADS (CPM)
• $1-10/1K impression
• 1-4 Ads/page
• Home page/video page
•
•
•
•
49% + engagement
16% CTR
.05% Conversion
$20/transaction
Views
1M
Views
1M
Views
1M
CPM
$5.00
CPA
$20
CPC
$.075
# of ads
2
Conversion Rate
.005
Click Rate
.05%
Impressions/1k
2,000
Commission %
7.5%
Clicks
10,000
CPM Revenue
$10,000
CPA Revenue
$7,500
CPC Revenue
$7,500
• $.75-$1.50/ Click
• 1-4 Ads/page
• Home page/video page
VIDZEY SaaS / Licensing REVENUE MODEL
SaaS Model
•
•
•
•
•
•
Licensing Model
New Projects per month: 2
# of Active Project per Year: 24
Hours Invoiced per month, per project: 20
Hour Rate: $100
New Project Integration Fee: $5,000
Usage Fee per Month: $250
•
•
•
•
New Projects per month: 2
# of Active Project per Year: 24
New Project Integration Fee: $10,000
Usage Fee per Month: $500
Revenue Driver
Year End Total
Revenue Driver
Year End Total
Integration Revenue
$120,000
Integration Revenue
$240,000
Service (hourly) revenue
$312,000
Service (hourly) revenue
None
Usage Revenue
$39,000
Usage Revenue
$78,000
Total SaaS Revenue
$471,000
Total SaaS Revenue
$318,000
*Revenue Model based on 1 Year of Service