Transcript OUTLANDISH MUSIC FESTIVAL

Organized by FlashpackingINDIA in association with The International
Society of Travel & Photography, under Ministry of Tourism, Himachal
Pradesh
3rd , 4th & 5th October 2014
Naddi, MecleodGanj, Himachal Pradesh, INDIA.
Who are we?
Our team has been engaged in the travel industry so far, this year we are
going to unleash our true potential by giving THE HIMALAYAS a SOUL
FEST- OUTLANDISH.
Our team comprises experts from the diverse field, each individual
adding to the glory of the event.
What binds us all is our love for travel & music, the motivation behind
the event is our search for UNITY, LOVE & PEACE
CONCEPT
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EVENT: OUTLANDISH Art & Music Festival
DATES: 3, 4 & 5 October 2014
VENUE: Himgiri Resort, Naddi, McLeodganj, Himachal Pradesh
TARGET AUDIENCE: Music and art lovers across all age groups starting 18
years of age
 TARGET REGION: Punjab, Himachal Pradesh, Delhi, Jammu & Kashmir,
Uttar Pradesh, Mumbai, Bangalore, Pune, Hyderabad etc.
 KEY ACTIVITIES: Music, Paintings, Tattoo making, Photography workshops,
Bike Rallies, Trekking, etc.
 MUSIC GENRE: Rock/ electronic, Sufi, Folk, Jazz, Metal, Etc
OBJECTIVES
To give Mcleodganj the distinction of being able to host a premier international-standard music festival.
To develop an enjoyable music, dance & cultural festival in the region that will help to
create exciting bond between residing populations & visiting population
To assist the local bodies & government unit for developing a strong tourism industry.
To bring artists from every corner of India and inspire a musical
revolution that goes beyond a just rock music.
USP OF VENUE
“THE HIMALAYAS”
Untouched By
External
Customs
A Flashpackers
Hub
Blend of
Different
Cultures
No Existing
Music Event
Pocket Friendly
Tourist’s
Delight
Embalming
Weather
Great
Hospitality
Accessible
Why outlandish festival
We believe there is
more to a music
festival than just
ROCK!!!
The Himalayas have
a lot more to offer
beyond the scenery
Great music
followers base
across North India
An opportunity to
escape the
monotony of
everyday city life
OUTLANDISH – SOUL FEST 2014
 The 1st Outlandish – Soul Fest has been conceived as a confluence of
musicians and artists from across India.
 The event has been conceptualised to fill the need for a premier music
festival in the hill state which can showcase the best of regional, national
and international talents in the music field to the people of the region.
Besides serving as a platform for interaction among musicians, music
professionals, music lovers, music trade firms and music institutes, the
festival will also help initiate cross-cultural dialogue among people and
artistes of the region with those from others parts of the country and the
world.
 Apart from music Outlandish will also promote local artisans (painters,
weavers to name a few) and photography community. Live painting contest,
photography workshops, JAM session at camps, Tattoos will be some of the
major highlight of the festival.
 The events will be spread across three step campus of Himgiri Resort. An
open-air stage for live music, an indoor auditorium for photography, a
food court and ten stalls specially created for the purpose.
 While the live music performances will be held in the open-air venue,
the auditoriums and pavilions will be used for the lecture-demonstration
sessions, film screening event, display kiosks for professionals and firms
from the music trade industry.
 A Himachal Pradesh ethnic food festival will also be held on all three
days of the festival in the food court inside Himgiri.
FESTIVAL ITINERARY
DAY 1
DAY 2
DAY 3
• 12 PM - 2 PM Folk Music
• 02 PM - 4 PM Rock / Jazz & Blue Music
• 04 PM - 5 PM Sufi Music
• 05 PM - 9 PM Rock Music
• 09 PM - 11 PM Electronic Music
• Simultaneous painting/ tattoo / art
activities/ JAM session
• 10 AM - 12 AM Photography
Workshop
• 12 PM - 2 PM Folk Music
• 02 PM - 4 PM Jazz & Blues Music
• 04 PM - 5 PM Sufi Music
• 05 PM - 9 PM Rock / House
• 09 PM - 11 PM Electronic Music
• Simultaneous painting/ tattoo / art
activities/ JAM session
• 10 AM - 12 AM Photography
Workshop
• 12 PM - 2 PM Folk Music
• 02 PM - 4 PM Rock / Jazz Music
• 04 PM - 5 PM Sufi Music
• 05 PM - 9 PM Rock / House
• 09 PM - 11 PM Rock / Electronic Music
• Simultaneous painting/ tattoo / art
activities/ JAM session
PERFORMING ARTISTS
Soul’d Out
Susmit Sen Chronicles
Five 8 Tankbund
The Urban Earlymen
Hari & Sukhmani Sage and The Comets
Gravy Train
Mind flew
Nice Weather for Ducks
Ganesh Talkies (Calcutta) Desi Roots
Curtain Blue The Ltd. Experience
Frisky pints Menwhopause
The Circus Faridkot The Local Train
Manpal Singh
Nucleya
Various Other Artists
**Final list to be confirmed based on the amount of sponsorships
WHY PARTNER WITH US?
IT’S A WIN-WIN !!!
Sponsoring the OUTLANDISH SOUL FEST event provides
you the unique opportunity to connect with
community through the 10,000 plus audiences, to build
brand awareness and show your company’s support of
an important cause: THE MUSIC!
Each event reaches a different key audience segment and
provides a fun, entertaining and engaging way for you
to “wow” clients, vendors and employees. Feel good
about supporting our local arts, heritage and cultural
organizations as you enjoy an unforgettable weekend.
SPONSORSHIP CATEGORIES
WE’LL FIND THE RIGHT FIT
Looking for opportunity to become a part of one of the biggest events of the year?
To put your company name in front of hundreds of sophisticated party goers?
Want to show your employees and investors your dedication to our community?
TITANIUM
PLATINUM
GOLD
SILVER
INDIVIDUAL STALLS
Rs. 25 Lakh
Rs. 15 Lakh
Rs 10 Lakh
Rs. 5 Lakh
Rs. 1 Lakh
(Exclusive)
(Two Sponsors)
(Three Sponsors)
(Five Sponsors)
(Maximum 5)
Consider a sponsorship at OUTLANDISH MUSIC FESTIVAL
TITANIUM SPONSORSHIP Rs. 25 Lakh
1. TITLE SPONSOR (CO HOST STATUS): Your company shall be the title sponsor of the event.
2. PREMIER EXHIBIT SPACE:
Your agency will receive A high impact and premium Exhibit location. You will have the opportunity to distribute your
Company literature or product(s) on-site at the event
3. NEWSPAPER ADVERTISEMENT:
Your Company will receive a premium placement as a “Title Sponsor” in our newspaper advertisement in “Times of
India” (In Delhi-NCR, Chandigarh & Punjab. In total 1/6th page 8 advertisements).
4. DIRECT ADVERTISING:
Company name/logo will be prominently placed and mentioned as “Title Sponsor” in all on posters, banners, flyers,
social media and all marketing materials used for the event.
5. RADIO ADVERTISING:
Company name will be announced as a “Title Sponsor” in all radio promotion activities. (In Red FM for 30 days during
the prime times; Morning & Evening)
6. BILLBOARD ADVERTISING:
Company name/logo will be prominently placed and mentioned as “Title Sponsor” in all billboards located at the
premium spots in Delhi, Chandigarh and Punjab region.
7. ONSITE ADVERTISING:
This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will
be prominently displayed at the center stage and at front entrance of venue.
8. VERBAL RECOGNIZATION:
You will be given a 10 minutes slot at the center--‐stage. You Can use the time to promote your product, service or
organization to the audience.
9. VIP PASSES: 100 complimentary VIP passes
10. HIGHLIGHTED SIGNAGE:
Your Company’s name and logo will be highlighted throughout the venue on written materials and signage.
11. ONLINE ADVERTISEMENT:
Company name/logo will be prominently placed and mentioned as “Title Sponsor” in:
a) Outlandishfestival.com website
b) Outlandish Festival Facebook Fan Page
c) On our online ticketing partner’s website.
12. PRESS RELEASE: Your Company’s name and logo will be highlighted as a “Title Sponsor” in all press releases.
13. T-SHIRT ADVERTISING:
500 promotional t-shirts with company logo distributed at concert. The company must provide the T-Shirts.
14. NAMING RIGHTS: Naming rights option on next year’s event.
PLATINUM SPONSORSHIP Rs 15 lakh
1. PREMIER EXHIBIT SPACE:
Your agency will receive A high- impact and premium Exhibit location. You will have the opportunity to distribute your
Company literature or product(s) on-site at the event
2. NEWSPAPER ADVERTISEMENT:
Your Company will receive a premium placement as a “Platinum Sponsor” in our newspaper advertisement in “Times of
India” (In Delhi-NCR, Chandigarh & Punjab. In total 1/6th page 8 advertisements).
3. DIRECT ADVERTISING:
Company name/logo will be prominently placed and mentioned as “Platinum Sponsor” in all on posters, banners, flyers,
social media and all marketing materials used for the event.
4. RADIO ADVERTISING:
Company name will be announced as a “Platinum Sponsor” In all radio promotion activities. (In Red FM for 30 days
during the prime times; Morning & Evening)
5. BILLBOARD ADVERTISING:
Company name/logo will be prominently placed and mentioned as “Platinum Sponsor” in all billboards located at the
premium spots in Delhi, Chandigarh and Punjab region.
6. VIP PASSES: 70 complimentary VIP passes
7. ONSITE ADVERTISING:
This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will
be prominently displayed at the venue and at front entrance of venue.
8. VERBAL RECOGNIZATION:
You will be given a 10 minutes slot at the center--‐stage. You can use the time to promote your product, service or
organization to the audience.
9. HIGHLIGHTED SIGNAGE: Your Company’s name and logo will be highlighted throughout the venue on written
materials and signage.
10. ONLINE ADVERTISEMENT:
Company name/logo will be prominently placed and mentioned as “Platinum Sponsor” in:
a) Outlandishfestival.com website
b) Outlandish Festival Facebook Fan Page
c) On our online ticketing partner’s website.
11. PRESS RELEASE: Your Company’s name and logo will be highlighted as a “Platinum Sponsor” in all press releases.
12. T--‐SHIRT ADVERTISING:
300 promotional t‐shirts with company logo distributed at concert. The company must provide the T--‐Shirts.
GOLD SPONSORSHIP RS 10 LAKH
1. EXHIBIT SPACE:
Your agency will receive a prime exhibit location. You will have the opportunity to distribute your Company literature or
product(s) on-site at the event
2. NEWSPAPER ADVERTISEMENT:
Your Company will receive a premium placement as a “Gold Sponsor” in our newspaper advertisement in “Times of
India” (In Delhi-NCR, Chandigarh & Punjab. In total 1/6th page 8 advertisements).
3. DIRECT ADVERTISING:
Company name/logo will be prominently placed and mentioned as “Gold Sponsor” in all on posters, banners, flyers,
social media and all marketing materials used for the event.
4. BILLBOARD ADVERTISING:
Company name/logo will be prominently placed and mentioned as “Gold Sponsor” in all billboards located at the
premium spots in Delhi, Chandigarh and Punjab region.
5. ONSITE ADVERTISING:
This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will
be prominently displayed at the venue and at front entrance of venue.
6. VERBAL RECOGNIZATION:
You will be given a 5 minutes slot at the center-stage. You Can use the time to promote your product, service or
organization to the audience.
7. VIP PASSES: 50 complimentary VIP passes
8. HIGHLIGHTED SIGNAGE:
Your Company’s name and logo will be highlighted throughout the venue on written materials and signage.
9. ONLINE ADVERTISEMENT:
Company name/logo will be prominently placed and mentioned as “Gold Sponsor” in:
a) Outlandishfestival.com website
b) Outlandish Festival Facebook Fan Page
c) On our online ticketing partner’s website.
10. PRESS RELEASE:
Your Company’s name and logo will be highlighted as a “Gold Sponsor” in all press releases.
SILVER SPONSORSHIP RS 5 LAKH
1. EXHIBIT SPACE:
Your agency will receive a prime exhibit location. You will have the opportunity to distribute your Company literature or
product(s) on-site at the event
2. DIRECT ADVERTISING:
Company name/logo will be prominently placed and mentioned as “Silver Sponsor” in all on posters, banners, flyers,
social media and all marketing materials used for the event.
3. ONSITE ADVERTISING:
This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will
be prominently displayed at the venue and at front entrance of venue.
4. VIP PASSES: 30 complimentary VIP passes
5. ONLINE ADVERTISEMENT:
Company name/logo will be prominently placed and mentioned as “Silver Sponsor” in:
a) Outlandishfestival.com website
b) Outlandish Festival Facebook Fan Page
c) On our online ticketing partner’s website.
CUSTOMIZABLE SPONSORSHIP
Outlandish offers marketers a variety of creative and innovative
sponsorship elements and activation strategies that will allows brands to
customize ideas and content.
Our partnership team would be happy to create a customize sponsorship
packages for your brand based on your marketing objectives, budget,
target demographic, etc.
If you’re interested in a customized sponsorship package, please give us a
call and we would be glad to sit with you to discuss the possibilities and
how we can make this a memorable event for both of us.
The Comparison Chart
PARTICULARS
TITANIUM
PLATINUM
GOLD
SILVER
PRICE
25 LAC
15 LAC
10 LAC
5 LAC
ADVERT PLACEMENT
PREMIUM
PRIME
EVIDENT
NAMING RIGHTS / CO HOST
YES
--
--
--
RADIO ADVERTISING
YES
YES
--
--
NEWS PAPER ADVERTISING
YES
YES
YES
--
PRESS RELEASE
YES
YES
YES
--
HOARDINGS
YES
YES
YES
--
HIGHLIGHTED SIGNAGE
YES
YES
YES
--
T-SHIRT ADVERTISING
YES
YES
YES
--
ONLINE ADVERTISING
YES
YES
YES
YES
DIRECT ADVERTISING (During Event)
YES
YES
YES
YES
ONSITE ADVERTISING
YES
YES
YES
YES
FLYERS & POSTERS
YES
YES
YES
YES
EXHIBIT SPACE
YES
YES
YES
YES
VIP PASSES
100
70
50
30
The location of advertisements in Newspaper and banners etc would be different based on the sponsorship type where ‘Titanium Sponsors”
would be given the premium spots.
Sponsorship segments
Auto and Auto
Ancillary
Partner
Online Partner
Adventure
Gear Partner
Design Partner
Beverage
Partner
Travel Partner
Telecom
Partner
Logistics
Partner
Media Partner
Gaming
Partner
Publicity
Partner
Fashion
Partner
Sports Partner
Music Partner
Ticketing
Partner
VISIBILITY DELIVERABLES
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Hoardings at strategic locations in Delhi, Chandigarh, Punjab, Himachal Pradesh
Frequent quizzes & contests on OUTLANDISH website
Branding tie ups with online portals
Viral promotion through Facebook, Twitter & other social networking websites
Advertisements on online portals (Festival website and other partner websites)
Prime branding space at the venue
Advertisements in daily newspapers
In house scrolling advertisement on screens
Video Promos
Data Sharing & data generation options
Event Merchandise
10,000 Plus Audience
ADD ON DELIVERABLES
The partnering organization is allowed to use below event
marketing collaterals at the venue:
 Special activity for Title/Co-sponsor
 Canopy/Stall at the venue
 Self Corporate Identity – can use own marketing collateral like
T-Shirt, mascot, cap etc
Communication media
 Internet- Online advertisement and social media.
 Radio Advertisements at prime time (Morning & evening)
During the course of four-‐weeks,3000 seconds of promotional message will be running on the Red FM station.
 Outdoor Marketing
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Posters , Flyers & Standees
Banners at strategic locations.
Road shows in Delhi, Punjab & Himachal Pradesh
Advertisements on buses of HP Tourism
 Print Media
We will have 8, 1/6th page advertisements in Times of India (In Delhi & NCR, Chandigarh Times etc)
 Advertisements on Multiplex screens
 Promotion through online booking partners.
 PR Activity
EVENT COLLATERALS
 Stage
 Backdrop & Banner
 Standees
 Banners
 Posters and Flyers
 Audio and Video
 Souvenir Booklets
 Apparels (T-shirts & Caps for crew)
 Stationary
 Badges
Contact Us:
Dipika : [email protected]
Sivesh: [email protected]
Ankit : [email protected]