Transcript Slide 1

The Hidden
Forces That
Shape Our
Decisions
Presented by :
Bob Brown
Heidi Wright
Tammi Thompson
Introduction
What
happened?
Source: http://www.predictablyirrational.com/?page_id=113
1 Observation
2 Altered thinking
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Introduction
Source: http://www.predictablyirrational.com/?page_id=113
“What are these
deeply held
beliefs that
people have that
are actually
wrong?”
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The Truth about Relativity
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The Truth about Relativity
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The Cost of Zero Cost
What is it about zero cost
that is so irresistible?
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The Problem of Procrastination
and Self-Control
For
Tomorrow
PROCRASTINATION
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The Power of Price
How does
suggestion
influence us?
Is a 50 cent
aspirin more
effective than a
1 cent aspirin?
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The Context of Our Character
Why are we dishonest?
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Context of our Character
Is a little
cheating
okay?
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The High Price of Ownership
BUYER
SELLER
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Why do we
overvalue
what we
have?
Beer & Free Lunches
What is
Behavioral
Economics and
where are the
free lunches?
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