Transcript Student Membership

President’s Report – 2010 AGM
Brent Carey, ABC
Agenda
6:30 pm
Approval of 2009 AGM minutes and remarks
from the Outgoing President
Brent Carey, ABC
6:50 pm
Remarks from the Outgoing Past President
Leslie Hetherington, APR
6:55 pm
Report from the VP, Finance
Natasha Renaud, MBA,
MS Mass Comm
7:05 pm
Motions for approval
Brent Carey, ABC
7:10 pm
Remarks from the Incoming President
Carrie MacAfee
7:25 pm
Other business and adjournment
Brent Carey, ABC
7:30 pm
Break
7:40 pm
How to work hard and play hard: Secrets of
highly successful people
8:25 pm
Q&A
Kellie Garrett, ABC, MA
Leadership
A big thank you!
Past President
Executive Vice President
Accreditation & Standards
Advertising & Sponsorship
Association Management
Awards
Finance
Marketing Communications
Member Communications
Membership
Networking & Special Events
Professional Development
Volunteer Services
VP at Large, International Conference
Task Force
Leslie Hetherington, APR, MBA
Carrie MacAfee
Linda Andross, ABC
Cyrus Mavalwala, ABC
Julie Wilson, ABC, MEd
Trell Huether
Natasha Renaud, MBA, MS Mass Comm
Christine Andrew, MBA
Diana Degan Robinson, ABC
Sharon Beattie
Louise Armstrong
Yasmin Ranade
Marie Fitzpatrick-Hall, ABC
Anna Relyea, BA, MA
A big thank you!
So…what did IABC/Toronto do
this year?
So…what did IABC/Toronto do
this year?
1,676 members –
highest ever!
Membership 2010
1700
Whew!
1650
Uh oh!
Members
1600
1550
1500
1450
1400
July
August
September
October
November
December
January
February
March
April
May
June
So…what did IABC/Toronto do
this year?
Student Memberships
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Designed a more student-focused
presentation for schools
Total of 8 student presentations
Speaker support for Mohawk, Centennial,
Loyalist and Durham
12 student volunteers for Student
Committee
Supported IABC’s First International
Student Conference
Presented our good work to other chapters
at IABC Leadership Institute
Relations
So…what did IABC/Toronto do
this year?
Accreditation
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25 new ABCs, an increase of 27%
16 “students” registered in the
Accreditation College
17 candidates wrote the exam in Nov/09,
passed
4 candidates wrote the exam in June
We now have 116 ABCs:
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7% of overall Toronto membership
13% of worldwide ABCs are from
IABC/Toronto
Most ABCs of any chapter
100%
So…what did IABC/Toronto do
this year?
Professional Development
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7 events attended by 410
communicators (60% members,
40% non-members)
Quality of speakers – 80%
satisfied
Relevance of content – 83%
satisfied
Networking opportunities – 60%
satisfied
Venue – 81% satisfied
Overall satisfaction – 76%
So…what did IABC/Toronto do
this year?
Networking & Special Events
• 5 events, 333 attendees (average
attendance 66, 70% members)
• Survey says:
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80% very satisfied
73% agreed price right
Met an average of 5 new
contacts, 87% planned to
follow up
94% said they would
recommend the type of
event to a friend
So…what did IABC/Toronto do
this year?
Communicator of the Year
• Three submissions, assessed
by panel of five Past Presidents
• Rob Devitt, President and CEO,
Toronto East General Hospital
• COTY event
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59 attendees
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100% ranked satisfaction 8 or
higher (82% ranked 10)
So…what did IABC/Toronto do
this year?
Social media
• Twitter: 958 followers and
300 tweets since Sept/09
• Facebook: 721 members
• LinkedIn: 252 members
So…what did IABC/Toronto do
this year?
Event Promotion Using Social Media
14%
12%
10%
Facebook
8%
Twitter
LinkedIn
6%
4%
2%
0%
PD
Networking
So…what did IABC/Toronto do
this year?
Member Communications
• New website
• New Communicator
So…what did IABC/Toronto do
this year?
Marketing & Communications
• 11 news releases and
media advisories
• More than 70 hits
So…what did IABC/Toronto do
this year?
Marketing & Communications
• Two ads placed in HRPA magazine to promote
Careerline
• Google Ad Words Campaign Launched
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More than 175,000 impressions and 200
clicks
• IABC/Toronto speaker presented at 2010
PodCamp
So…what did IABC/Toronto do
this year?
Advertising & Sponsorship
• CareerLine surpassed key
metrics vs. last year:
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Number of ads
Number of advertisers
Revenue
• Other advertising revenues of
$7,500
• Total sponsorship revenues of
$17,000
So…what did IABC/Toronto do
this year?
Mentorship Program
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Matched 38 pairs (vs. 17 last year)
Survey says:
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75% said program met expectations
90% rated program good, very good
or excellent
77% interested in participating
next year
Excellent feedback for enhancing
going forward
Major interest in program from
other chapters
So…what did IABC/Toronto do
this year?
OVATION Awards
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156 entries (vs. 130 last year)
Highest ever submissions for Bobbie
Resnick Philanthropy Award
85% of entries submitted on disc
(target was 75%)
Established clear criteria and judging
standards for all awards
Gala feedback
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93% rated event Excellent or Good (up 25%)
93% indicated event met or exceeded expectations
83% rated the presentation of OVATION Awards
excellent or good
So…what did IABC/Toronto do
this year?
2010 World Conference
• 97 volunteers worked
more than 36 hours
• 280 participated in the
dinearound -- managed by 28
volunteer "captains"
• Helped direct $2,500
to Evergreen Brickworks
• Process guide
So…what did IABC/Toronto do
this year?
Running a solid operation
• Discount Program
• Supper Clubs
• Special Interest Groups
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Professional Independent
Communicators (158 members)
WestEnd Group (245 members)
• Social Responsibility Committee
• Policies
None of it possible without you
Volunteers
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This year, 209 chapter
members volunteered their
time and energy on various
committees
Survey says:
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96% received recognition for
their efforts
91% felt expectations were
met
93% rated their experience as
good, very good or excellent
97% felt communication was
very good or excellent
91% said leader was
considerate of their time
91 % said their volunteer
experience enabled them to
expand their network
Challenges
1. For the third straight year, the percentage of
members attending events has decreased
2. CareerLine is improving, we still are not at the
levels once enjoyed
3. Advertising revenue continues to decrease
4. Focus and prioritization
Our three-year strategy
Ensure the “quality” of each member’s
ongoing IABC/Toronto experience
Improve
Retention
& Grow
Membership
a) Know & b) Run a
Respond Solid
to Member Operation
Needs (that will thrive
in the future)