Transcript Sales presentation

Branch Conference 2012
10th November
Welcome Back
Leading global excellence in procurement and supply
CIPS President – Mission 2012/13
CIPS Branch Chairs Meeting
Birmingham 9-10th November 2012
Leading global excellence in procurement and supply
Who is Paula Gildert?
1990’s
1980’s
Getting Going
Getting Qualified
• ICI / Zeneca
• Production Manager
• BPR Leader
• Supply Chain
Manager
• Fellow RSA
• Starbucks Cool
Coaching Project
Leader
• Chair PTA / Chair
School Governors
• Natalie 90, Naomi 94
•Physics Degree
•ICI – Chartered
Engineer
•Open Windows in
Engineering
•Young Engineer for
Britain
• Met Steve at
Manchester
University ‘82 married ‘87
2000’s
Keeping Going
• AstraZeneca
•Director Outsourcing
•Head UK Purchasing
•Global Procurement
Transformation
Programme Leader
• Head R&D
Procurement
•CIPS Member / Fellow
•Natalie to University
‘09
2010’s
What next?
•Novartis
•Head Development
Strategic Sourcing
•Chair / President CIPS
•CIPS Modernisation
Project Sponsor
•Numi to University ‘12
Leading global excellence in procurement and supply
What do I want to achieve as President?
• Raise Awareness& Profile of
Procurement / Sourcing as a
Profession
Leading global excellence in procurement and supply
What do I want to achieve as President?
• Promote & Develop
our Value proposition
– a new winning
strategy that goes
beyond savings
Leading global excellence in procurement and supply
An Example
7%
10%
9%
Target
9%
Leading global excellence in procurement and supply
What does Value Beyond Savings look like?
Cost
Corporate
responsibility
Innovation &
Insight
Continuous
Improvement
Assurance of
supply & risk
mitigation
Quality &
Service
Leading global excellence in procurement and supply
Leading global excellence in procurement and supply
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How does CIPS make this a real possibility?
• Building the Brand on a Global stage
• Building Global Standard
• Building a Global Network
Leading global excellence in procurement and supply
Strategic Themes FY14 +
Public Good
Leading the Global
Standard
Membership
Transformation
Knowledge
Leadership
Global expansion
Sustainable growth in Corporate Customers
Leading global excellence in procurement and supply
CIPS – the vital statistics
• Global Community of over 88,000 in 150 countries
• Offices in South Africa, Australia, the Middle East, the UK, and
setting up in China
• Over 130,000 education assessments conducted in 2011
• 8.7 million page views of the CIPS website each year
• Our PR coverage exceeds £20 million Advertising Value
Equivalent each year
• Over 6,000 members a year attend our events including our
annual conferences attracting thousands of guests
• Purchasing Managers’ Indices, key economic indicators used by
the Bank of England and organisations all over the world
Leading global excellence in procurement and supply
The strategic importance of the Branches
Leading global excellence in procurement and supply
Thank you
Leading global excellence in procurement and supply
Future web developments
Ben Meadows,
Digital Marketing Manager, CIPS
Leading global excellence in procurement and supply
Communication methods
My CIPS | Member application
 What’s the online experience like for new members?
 How can we portray a more professional image?
 Are users likely to re-visit the CIPS site after that initial visit?
 Can we ensure the content users view is relevant to them?
 What methods do we need to keep up with Technology?
 Are we servicing a Global audience?
Leading global excellence in procurement and supply
Membership engagement
Revised membership application process
 Looked at the key customer touch points for new members
 Obvious need to simplify the existing membership application
process
 Expectation for all new members to be able to join online
regardless of country
 One application for all – doesn’t meet the requirements of a
Global audience
Leading global excellence in procurement and supply
Revised Application
Capturing customer detail
 Identify all Global stakeholders
 Highlighted mandatory fields
within the application
 Manage geographical question
sets
 How can we improve current
conversion rates
Leading global excellence in procurement and supply
Revised Application
Capturing customer detail
 Looked at all fields within the
application
 Routes to membership and
question set different for
international applications
 How can we improve current
conversion rates
Leading global excellence in procurement and supply
Revised Application
What’s changing
 Application questions will be dynamically driven based on
Geo-location
 Only capturing key information through the journey
 Clear identification of steps within the journey
 Price of membership remains consistent through the journey
 In-line validation of fields
 Associated help text where necessary
Leading global excellence in procurement and supply
My CIPS
Leading global excellence in procurement and supply
My CIPS
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Following member application, first place you’re guided to
What does it tell me?
Does it provide any real member benefit?
Would it encourage me to re-visit cips.org?
 How can we provide a more personal experience?
 Can we learn more about our members through it?
 What’s the impact on the bottom line?
Leading global excellence in procurement and supply
My CIPS - initial change
 Re-direct to the My Profile
page (except on exam
results day)
 Add in personalisation
elements
 Encourage users to keep
their details up to date
 Re-organise layout to reduce
page size
Leading global excellence in procurement and supply
My CIPS – what do we want to achieve
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Provide a full overview of membership benefits
Portray professionalism
Easier access to information and services
Tailor content to membership types
Improve community and networking opportunities
Provide Tips and advice
Inform members of status & renewal information
Career development & job opportunities
CPD tracking
Event updates
Leading global excellence in procurement and supply
Pulling it together
 Is this what members want to see?
 How can we engage and get them on
board?
 Initially going to set up Focus groups –
difficult to find volunteers
 Survey then sent to 33,000 members
with two wireframe design concepts
 225 participants completed full survey,
providing feedback on elements they
felt worked and rationale behind their
preferred concept
Leading global excellence in procurement and supply
Leading global excellence in procurement and supply
Feedback
 Difference in votes between the
designs was minimal
 All feedback was analysed with
comments / recommendations taken
forward for consideration
 Participants felt engaged with CIPS and
excited at proposed dashboard
concepts
Leading global excellence in procurement and supply
Feedback
“The background is very enticing
in that you can easily get a feeling of belonging to Professional
Body even when you haven’t completed your papers”
“Well laid out with and easy to read through. Very logical with
member info at the top through to other areas of content below”
“The front screen is a dashboard. That’s great! Everything in one
place, up front, with jump off points so I can navigate elsewhere”
Leading global excellence in procurement and supply
Final design
Leading global excellence in procurement and supply
Thank you
Any Questions?
Leading global excellence in procurement and supply
Workshops 1 & 2
1. Communications
2. Branches Interactive Session
Leading global excellence in procurement and supply
Break
Leading global excellence in procurement and supply
Workshops 1 & 2 cont’d
1. Branches Interactive Session
2. Communications
Leading global excellence in procurement and supply
• Summary of Workshops
• Any actions
Leading global excellence in procurement and supply
Lunch
Have a safe journey home
Leading global excellence in procurement and supply