Transcript Slide 1

KNOWHOW2GO AND ITS MI LIFE
LCAN Webinar
June 3, 2013
Lisa King, Assistant Director
Michigan College Access
Network
micollegeaccess.org
7/20/2015
MCAN’S MISSION
To increase college readiness,
participation and completion in
Michigan, particularly among lowincome students, first-generation
college students, and students of
color.
MCAN’S VISION AND VALUES
• College is Postsecondary Education: MCAN uses the term “college”
to refer to the attainment of valuable postsecondary credentials beyond
high school, including professional/technical certificates and academic
degrees.
• College is a Necessity: Postsecondary education is a prerequisite to
success in a knowledge-based economy. Everyone must pursue and
complete a postsecondary credential or degree beyond high school.
• College is for Everyone: The postsecondary education attainment
rates among low-income students and students of color are significantly
lower than those of other students. MCAN is committed to closing these
gaps.
• College is a Public Good: Postsecondary educational opportunity and
attainment are critical to a just and equitable society, strong economy,
and healthy communities.
MCAN’S BIG GOAL
Increase the percentage of
Michigan residents with
high-quality degrees or
credentials to:
60% by the year 2025
MICHIGAN’S STRATEGY
 Increase College Completion by lowering
barriers that prevent students from
getting to and through college
Social Capital
Academic Preparation
College Knowledge – Navigating the
Process
Affordability
STATEWIDE INITIATIVES
Support and maintain key statewide initiatives in
order to increase college access, particularly
within Local College Access Networks.
 Its MI Life
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 Michigan College Application Week
 Michigan
Introducing:
KnowHow2Go Michigan
BACKGROUND
National public awareness campaign sponsored by
the Lumina Foundation, the Ad Council, the
American Council on Education, and other allies
Designed to encourage low-income and firstgeneration students and their families to take the
steps necessary to prepare for postsecondary
education through:
• Media messages that inspire
• Ground networks that support
Available at www.KnowHow2GoMichigan.org
4 STEPS
1. Be a Pain (Social Capital)
2. Push Yourself (Academic Preparation)
3. Find the Right Fit (Navigating the Process)
4. Put Your Hands on Some Cash
(Affordability)
4 STEPS
1. Be a Pain (Social Capital)
Who Can Help Students Get to College?
4 STEPS
2. Push Yourself (Academic Preparation)
Take the tough classes!
4 STEPS
3. Find the Right Fit (Navigating the Process)
Find out which school is the best match for you and your
career goals
4 STEPS
4. Put Your Hands on Some Cash
(Affordability)
Timeline
January 2007
• First round of PSAs released focused on Step 1: Be a Pain
• Airplane/Dreams
• PSAs expired
Timeline
May 2008
• Second round of PSAs released focused on Step 2: Push
Yourself
• Tough characters introduced: Algebra II, Foreign Languages &
Biology
• PSAs expired
Timeline
June 2010
• Refine and validate communications strategy
• Third round of PSAs released in 2011 focused on Steps 3 & 4:
Find the Right Fit and Put Your Hands on Some Cash
• You’ve Got What It Takes – shift from “there are steps?” to “I’m
not sure it’s worth the push.”
• PSAs expired
Creative Concept
You’re talented. You enjoy a challenge that forces you to
stretch. Maybe everyone doesn’t understand your hobby
or skill, but you don’t do it for them. You know college is
something you want, but it’s not going to come easy. It will
take hard work and determination, but it’s not like you
haven’t learned to do hard things.
You’ve Got What It Takes.
MEDIA MESSAGES TO INSPIRE
• PSAs urge young students to find someone who
can help them get to college and directs students
and their mentors to a website and other resources
• Third series of PSAs illustrate how the
– vision it takes to paint and conceive a mural,
– the determination it takes to reach level 70 of a video game,
and
– the hard work it takes to land a challenging skateboard trick
can be used to help them get to college.
National Update
• What’s next for KH2Go?
Lumina funding came to an end in Dec. 2011 – Michigan was always a
self-funded state.
• Round 3 PSAs expired until February 1, 2013
– No additional PSAs will be produced
• Website assets will continue to be available
• Print Collateral – art files will continue to be available to
produce at your own cost
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Sticker decals
Key tags
Mentor workbook
T-shirts
Posters
Implementation Strategies:
Integrating the 4 Steps
IMPLEMENTATION STRATEGIES
• Must continue to follow the KnowHow2Go Brand Standards
(available on MCAN Resources wiki)
• Use 4 Steps language in grant applications, letters to
potential partners, etc.
• Use 4 Steps when assessing your community and identifying gaps
(Mutually Reinforcing Activities)
• Link to KH2GoMichigan.org on your LCAN and partner websites
• Guide students through website assets
“Are You Ready for College” quiz
KH2Go University
KH2Go Ambassadors
Michigan College Access Portal
• Host community art contest – tie to Mural PSA
• Provide weekly or monthly tips (newsletter, website, Facebook)
following the 4 Steps
IMPLEMENTATION STRATEGIES
• Distribute Print Collateral
• Air PSAs during school announcements (radio or tv)
• Encourage Spanish classes to use Spanish PSAs as part of a
class lesson
• Encourage teachers and local businesses to display where they
went to college- provide KH2Go template flyer
• Work with schools and YSO to creative activities around the 4
Steps
USE YOUR OWN CREATIVITY to BRING KH2Go to COMMUNITY &
SCHOOL ATMOSPHERE and SHARE with NETWORK
Creating a College-Going Culture
St. Clair County KnowHow2GO
SC4 Event Highlights
“Decision Day” &
“Take Your Child to College Day”
St. Clair County KnowHow2Go – Local College Access Network
Creating a college-going culture in our community, in our schools, and with our families.
Promoting KnowHow2GO
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SC4 participates in KH2G in a variety of ways including:
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Attending regular KH2G meetings
Promotion of local efforts at State conferences (i.e. MSFAA and MACRAO)
Ask an Expert presentations
Collaborating efforts with college access coordinators
EXAMPLE: MUSKEGON OPPORTUNITY
KH2GO ROAD SHOW
Introducing:
It’s MI Life
It’s MI Life
• 2004 study conducted by Your Child revealed
a significant disconnect between parents and
teachers.
• 2005 study revealed Michigan parents felt
education was important but not essential.
– Almost half of all parents(46%) don’t agree
that everybody should have a college
education.
– About one-third of all parents (34%) don’t
agree that people with a college education are
usually better-off.
It’s MI Life
• Focus groups of 10th-12th graders in
Southeast Michigan.
– Michigan’s high school students know college
is important to their future. They just want help
navigating the path to that future.
– While 5 out of 6 students say they plan to
attend college, only 2 out of 6 are really likely
to go.
– Students are in search of easily accessible,
personalized and meaningful advice.
It’s MI Life
• It’s MI Life was launched in 2009 as an effort to
engage students directly in planning for life after
high school.
– Web portal: www.itsmilife.com, is a social network tied
to envisioning a good life in the future, emphasizing
higher education attainment as essential to having a
good life.
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Summer 2009: Pilot phase
2010: Hiatus
2011: MCAN approached
2012: Relaunch
It’s MI Life
• It’s MI Life was launched in 2009 as an effort to
engage students directly in planning for life after high
school.
– Students, parents, teachers, college advisors, and
mentors are invited and encouraged to join in this effort
• Site offers non-intimidating, peerto-peer conversational entry point
– with an emphasis on the voices
of students themselves.
• Provides opportunities and
resources for college and career
planning
• Connects w/ KnowHow2Go and
Michigan College Access Portal
It’s MI Life
www.itsmilife.com
It’s MI Life
A place for students to connect, contribute and make
college decisions.
Students can:
• Ask questions and find answers in forums
• Find resources
• Connect with Facebook and Twitter
• Connect with college students, professionals and
educators who can answer their questions
• Hear real-life stories from college students and
professionals
• Find opportunities for interning and job shadowing
• Make college choices that are right for them
It’s MI Life
You can:
• Help answer questions and steer students in the right
directions. Your input will help create a valuable database
of answers for students, who in turn will ask you for
guidance in particular areas.
• Provide information about courses of study and potential
career paths.
• Act as mentors, share your college and career path
stories.
• Encourage students, teachers, admission reps, LCAN
coordinators that you interact with to participate
How To Connect
• Login using Facebook or Twitter
• Create unique username/password for site
How To Connect
• Login using Facebook or Twitter
• Create unique username/password for site
QUESTION & ANSWER FORM
Question & Answer Forum
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Academic Life
Campus Life
Career
College Applications
College Search
Money
General
KNOWHOW2GO
MICHIGAN COLLEGE SEARCH
PAYING FOR COLLEGE
CAREER PREP
MYTONOMY - VIDEOS
MYTONOMY
• Free video Q & A service
• Students can get advice on every aspect of
college and career planning
• Students can upload their videos
• More than 2,400 videos already uploaded
MYTONOMY - VIDEOS
FACEBOOK
MYTONOMY - VIDEOS
ItsMiLife YouTube Channel
• Send videos to [email protected] to
have it uploaded
TWITTER
Next Steps
• Familiarize yourself with the web resources
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www.ItsMiLife.com
www.facebook.com/itsmilifecom
www.twitter.com/itsmilife
www.youtube.com/itsmilifevideo
• Regularly post to ItsMILife
– Q&A forum
– Facebook
– Twitter
• Contribute video content
– Can be hosted through ItsMiLife YouTube channel
Q&A FORUM EXPECTATIONS
• Postings should be:
– Done in a professional and inspiring manner
• Postings ideas:
– Response to a question(s) posed by student or
original
– How/why you chose your major
– How you got through a tough class in high school
– What your first day/weeks of college were like
– Descriptions of your college classes
– How your family, friends and/or community helped you
make the decision to go to college.
QUESTIONS?
Lisa King, Assistant Director
Michigan College Access
Network
[email protected]
517-316-1713