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Tell the Story: Why
Performance Measures
Matter
Cat Keen, M.S.W., M.B.A
National Service Programs Director
Learning Objectives
Participants will be able to:
• Describe key performance
measurement concepts.
• Increase their knowledge related to
outputs and outcomes.
• Describe how performance
measurement can be useful in
program management.
Performance Measures?
Performance measurement is the
ongoing, systematic process of
tracking your program or project’s
outputs and outcomes.
Why Performance Measurement?
Accountability to funders
and stakeholders
• Tell your story, justify
funding
Recognizing progress;
reflects change
• Reliable information
collected in a
systematic way
Why Performance Measures?
Program improvement
• Spot and correct problems
• Strengthen the
intervention
• Determine where to
allocate limited resources
*Performance measurement is an integral part of program
development, implementation, and assessment
Outputs
• Amount of service provided
(people served, products created, or
programs developed)
Outcomes
• Reflect the changes or benefits that
occur
• Can reflect changes in individuals,
organizations, communities, or the
environment
• Address changes in attitudes/beliefs,
knowledge/skills, behavior, or conditions
Activity
• What is an example of an output
from your organization?
Types of Outcomes
Attitude/Belief
Knowledge/Skill
Behavior
Condition
Thought, feeling
Understanding, knowhow
Action
Situation,
circumstance
Outcome Examples - Education
Attitude/Belief
Knowledge/Skill
Behavior
Condition
Increased interest
in school
Improved math
ability
Increased school
attendance
Successful
completion of
High School
Outcome Examples – Healthy
Futures
Attitude/Belief
Knowledge/Skill
Increased desire to Improved lowadapt good
budget cooking
nutrition habits
skills
Behavior
Condition
Increased healthy
food intake
Improved
household food
security (supply)
Activity: Output or Outcome?
Activity: Write down one
outcome associated with
your previous output.
Theory of Change (logic model)
Community
Need
Specific
Intervention
Intended
Outcome
Statistics
Evidence
documenting the
need
•Guides choice of intervention
•Supports cause-effect relationship
Problem/Need
Strep Throat
Outcome
Healthy
Intervention
Antibiotics
Evidence
 Penicillin
 Tetracycline
EVIDENCE: Information that
supports your choice of a specific
intervention and its ability to
produce your intended outcome.
It is NOT enough to just say “we
believe” our intervention is “likely”
to be successful. You need to justify
your choice with evidence.
Possible sources of evidence
include:
• Your past performance
measurement outcome data
• Results from an impact
evaluation of your program
• Research that documents the
outcomes of similar programs
Is the article:
• Relevant?
• Compelling?
• Up-to-date?
• Objective?
Activity: Give Me The Money
My organization serves_____(output)
through ________(intervention)
resulting in _________(outcome).
Thank you!
Cat Keen, M.S.W., M.B.A.
National Service Programs Director
Volunteer Florida
3800 Esplanade Way, Suite 180
Tallahassee, FL 32311
850.414.7400 ext. 107 (office)
850.933.8517 (cell)
www.volunteerflorida.org