Transcript Slide 1

Why Local Is the New Global
April 1, 2009
‘Plumbers & Pizza’ Only Part of the Story
The word “local” evokes plumbers and pizza
Top US Brands ‘Fulfill’ Offline
Overwhelming majority of AdAge “Top 25” brand sales offline:
Majority of Retail Transactions Offline
More and more people research online but still buy in stores
E-commerce less than 4% of US retail
Source: US Census Bureau, Q3 2008
Internet Influences Offline Transactions
More than $1 Trillion
Source: Jupiter Research, ShopLocal (2008)
Opportunity: From Search to Store
 Last mile of search
 It’s about place: influencing behavior and transactions in the real
world
 Take “shopper” doing general research and drive her/him to a
store, dealer, etc.
– Where can I get it?
– Who can do that for me?
 Integrate entire campaign from awareness to POS
Page 7
TheFind: Online & Local Shopping Search
Online & offline, Web & Mobile
320 million products
500,000 retailers
300,000 local store
locations
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Consumer Usage: Web vs. Mobile

From your computer - www.TheFind.com
 Top 3 popular types of searches
1. Product types: one shoulder dress, gladiator sandals, chandelier earrings
2. Branded products: Betseyville bags, Ed Hardy clothing, Burberry trench
coat
3. Brands: Puma, Converse, Marc Jacobs, Tory Burch

From your mobile device – TheFind iPhone app, or www.TheFind.com
 Top 3 popular types of searches
1. Categories of products: shoes, boots, jeans, dresses, books
2. Brands: Coach, Nike, Gucci, Juicy Couture
3. Stores: Macys, Target, Walmart, Best Buy, Forever 21
Computer Usage = More What to Buy (Products, Brands)
Mobile Usage = More Where to Buy (Categories, Brands, Stores)
NearbyNow – Mobile Product Search
Web 2.0 Conference
April, 2009
NearbyNow, Inc.
1975 W El Camino Real, Suite 101
Mountain View, California 94040
877.741.5963 toll-free
650.967-0940 local
650.969-6635 fax
www.nearbynow..com
© NearbyNow, Inc. All rights reserved. May 9, 2008.
What NearbyNow Does
 Get Local Products “Found”
• Geo-locate product data
• Send to search, shopping, and
mobile sites that have local
shoppers
 Measure/track conversion
FIND NEARBY
• “Find nearby” button
• You click, we call to verify
• Shopper gets “claim check” to
pick up within a few minutes
• Track online/in-store sale
Your Jimmy Choo
shoes are waiting for
you! Ask for Claire in
the Macy’s shoe dept
on the 2nd floor to
pick it up.
Mobile Example – Lucky Magazine
 Lucky Magazine iPhone
application
• Launched in Feb, ‘09
• Peruse 100+ shoe styles, find
closest store, put on hold
 What We’re Finding
• 4x better conversion than
online sites
• 17x more likely to click “find
nearby” than “buy online”
• Ads very successful in driving
purchasing
Krillion: real-time in-store inventory
• Real-time, location-based
product search
• Over 200 product categories
covering 1000+ brands
• 20,000 U.S. big box retailer
storefronts
• Extended partner network:
50mm monthly, and growing
Shop Savvy
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Multichannel shopping: incremental revenue,
not cannibalistic
Product rating page
“I want it!
Where can I buy it
locally today?”
Ecommerce landing pg
(results not shown)
Nearly 1/3 of users
click to “Shop Locally”
Krillion shop locally results
43% clickthrough to a
retailer
• Buyers, not lookers
• Increased revenue
per search
Zvents: A time-based local search network for hundreds of
media partners and sales forces with millions of users
Advertiser
Aggregation
Consumer
Distribution
Local sales forces
such as
newspapers &
yellow pages
Search technology
matches ad
promotions with
consumer need
Over 300 signed
media partners
The Zvents media network receives over 110,000 local event
submissions per month – most direct from local merchants
5200 per week day