Transcript Case Study

Case Study :
The Sugar Substitute Research
Decision
Team Members :
Shao, Wan-Ting
Chandra , Ananya
Davari, Shaghayegh
Chinta, Niteeshkumar
Punreddy, Swathi
Rane, Shraddha
Case Study: The Sugar Substitute Research
Decision
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INTRODUCTION
• Role of head of research and
development (R&D) at a major beer
company.
• Stumbled on a new sugar substitute .
• Make a decision of funding the budget
or not
Case Study: The Sugar Substitute Research
Decision
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LEVELS OF INVOLVEMENT
Case Study: The Sugar Substitute Research
Decision
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ADVANTAGES -- THE MEDIUM LEVEL
INVOLMENT
•
•
•
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Rational+Emotional process
Employee involvement
Employee are closer
Creativity increase
Blind spot in problem identification
Case Study: The Sugar Substitute Research
Decision
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FACTORS -- MEDIUM LEVEL
INVOLMENT
Contingencies of employee involvement
• Decision structure
• Source of decision knowledge
• Decision commitment
• Risk of conflict.
Case Study: The Sugar Substitute Research
Decision
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CONS – OTHER INVOLVEMENT
HIGH
INVOLVEMENT
LOW
INVOLVEMENT
NO
INVOLVEMENT
Prospect theory or escalating
commitment, conflict among employees
The scientist to complain more and quit
the research unit, lose some of synergy
The chief is decisive , poor decision-higher failure, Self justification.
Case Study: The Sugar Substitute Research
Decision
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Thank You
Case Study: The Sugar Substitute Research
Decision
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