Transcript Mayor Mark Mallory City of Cincinnati

Mayor Mark Mallory
City of Cincinnati
Healthy Summer – Healthy Kids
Problem:
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Over 400,000 Ohio children are at risk of hunger
everyday.
66% of Cincinnati Public Schools students qualify for
Federal School Lunch and Breakfast Program
For many of these students, the meals that they receive
at school are the only nutritious meals that they can
count on, they do not have access to nutritious meals
everyday
In the summer
Statewide only 92% of these students participate in
Summer Food Service Program
Every year millions of dollars in SFSP funding goes
unclaimed.
Goals:
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Increase awareness of the problem of youth hunger and
the importance of good nutrition
Increase awareness of the Summer Food Service
Program as a solution
Increase the usage of the Summer Food Service
Program
Increase the number of meals served
 Breakfasts, Lunches, and Snacks
Recruit more sponsors and sites
Actions:
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Met with key stakeholders to develop strategy
Increased City involvement through Recreation Centers,
Community Centers, and Pools
Identify and recruit new sponsors and sites
Host informational meetings
Identify “Gaps” in service areas
Developed media strategy – Constant Promotion
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Press Conferences
Weekly media briefings
Public appearances and speeches
Placed stories with print and TV media
Partners:
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Statewide advocates - Children’s Hunger Alliance
Local School District – Our largest partner - Cincinnati Public
City Recreation Department - Cincinnati Recreation Commission
Local religious groups with summer programs –
 World Outreach Christian Church
 Washington United Church of Christ
Local agencies that target teen for summer programs
 Teens are a typically under served population
 Victory Neighborhood Services
Local Universities with summer programs for youth
 University of Cincinnati Upward Bound
Local Social Service Agencies with youth programs
 The Salvation Army
Public Library
Results:
Meal Served:
 Cincinnati Public Schools
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World Outreach Christian Church
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Total Meals Served – 187,832, increase of 46,033
Total Meals Served – 24,129, increase of 11,300
Victory Neighborhood Services
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8,900 lunches, 8,000 snacks
Targets teenage population
Sites Added:
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5 new Cincinnati Recreation sites
2 new Salvation Army cites
3 new Victory Neighborhood Services Sites
3 new Public Library sites
Out to Lunch Program:
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Inspired by a citizen – Responding to Mayor’s call to Service
Heard the Mayor speak about childhood hunger and came up with
the idea for the Out to Lunch Program
Goal: Identify “Gaps” in SFSP availability in neighborhoods and
illustrate the need for more sites.
 7 week program
 Each week, Out to Lunch visits a community without a food site
Utilized the Recreation Commission’s Mobile Playground
 Youth receive free nutritionally balanced meals
 Activities planned for the youth
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Kick-off press conference
Flyers distributed in community before the event
Local non-profits invited to learn about the program
Out to Lunch Program: continued
Results:
 255 meals served
 Added a new Food Service site in one of Cincinnati’s
more disadvantaged neighborhoods
Partners:
 A local restaurant donated the meals
 American Dairy Association donated the milk
Indirect Results:Universal Breakfast
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Superintendent expands free breakfast program to all
elementary school students
 Before – only eligible students could receive free
breakfast everyday
 Now – all students can receive a free breakfast
everyday
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September Results
 381,755 breakfasts served, an increase of 145,643
 14,139 students served, an increase of 5,394
 Over 60% increase in both
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Well fed students are prepared to learn and succeed
Areas of Concern
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Reporting of Data
 Numbers collected by the Ohio Department of
Education, and the US Department of Agriculture
 Data not available until December
 No local agency collecting local data
 No monthly data to allow for tracking
 Data is only available for the county, not the city
 No Sponsor or site specific data
Solution
 Developing a tracking system to facilitate monthly
collection of data.
Next Steps:
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Continue previous efforts to increase participation and
awareness
 Add more sites
 Especially City Recreation Sites
 Beat last year’s record numbers
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Challenge Mayors of Ohio’s other major cities.
 Take the effort State-wide
Conclusion:
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Providing quality nutrition to our youth lays the
foundation for their future.
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If we are going to have strong cities and strong
communities, we have to make sure that our greatest
asset, which is our youth, is well equipped to meet the
educational, employment and civic challenges that the
face.
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We must ensure that our youth are receiving the wellbalanced, nutritional meals that they need.