Marketing Students + Library = Student-Centered Promotion for the Library

Nora Hillyer – Research Services Director Danielle Shultz – Reference Desk Supervisor

Why?

Reference Desk Statistics Over the Years…

Reference Desk Transactions 8434 94% 5219 91% 5074 94% 3579 96% 4413 99% 3617 98%

FALL 2010 SPRING 2011 FALL 2011 ?s asked at reference desk SPRING 2012 READ Scale 1-3 FALL 2012 SPRING 2013

What?

Business Marketing Students Group 1: Traditional Marketing Methods

Survey Question Examples – Demographics – Have you attended a library session?

– Do you know about our reference services • (desk, chat, email, phone) – Do you use our services?

– What services do you prefer to use?

Appointment Phone Text Chat Email Desk 0 18 30 Which Services Did You Know Were Available?

41 37 20 49 92 40 YES 60 NO 80 100 120

In the past 12 months, for library-related assistance, how often have you used the reference desk?

Never

7% 5%

Once

36%

2-5 times

32%

6-10 times

20%

More than 10

89% In the past 12 months, for library-related assistance, how often have you used: 94% 80% 76% 7% 1% 0 1% 2%

CHAT Never Once

12% 9% 1% 1% 1%

EMAIL 2-5 times 6-10 times

11% 6% 1% 1% 1%

PHONE More than 10

2% 1% 0

TEXT (SMS) Didn't Respond

0 3%

How would you prefer to get research help?

If in the library… If off-campus…

• • • 1) Reference Desk 2) Library Website 3) Google • • • 1) Library Website 2) Google 3) Chat

Statistically Significant Correlations

“Other” Responses “Have not really had the need yet” “I’m always online and never physically in the library and thus nowhere near the reference desk” “I have never used the library, but would love to attend a session on services available” “I live over an hour away from campus and do not have a parking pass for Dodge campus” “Usually just go there to study with classmates”

Strategies to Market Research Services Marketing Students

Targeted Campaigns

Other Departments on Campus

Library Home Page

My.unomaha.edu

Bookmark Idea

Flyer Idea

Syllabus Idea

SYLLABUS EXAMPLE Additional Resources: UNO Research Center

: The UNO Research Center is available to all students. They are able to assist students in researching sources, topics, and points of discussion for papers. The UNO Research Center is located on the lower level of the Criss Library. They are also available for live chat and email during all hours the library is open.

Strategies to Market Research Services

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