Transcript Tips & Tricks - The Master's College

Persuasion Analysis
Tips & Tricks
Putting the Research Puzzle Together
Traditional books and ebooks
FINDING BOOKS
Finding Books
• Search Solomon
• Books with Books and more (Library Catalog)
Finding Books
• Search Solomon Advanced
• Books with Books and more (Library Catalog)
• Language = English
• Publication date
Finding Books
• Specific Title known
• Select keywords from title - in the title field
• Specific Title unknown
• Search main topic in the title field
• If that doesn’t work, use the subject field
Full-text online or physically in the library
FINDING ARTICLES
Finding Articles
• Search Solomon/Solomon Advanced
• Articles with Articles and more (searches the
journals in the Solomon cloud)
• Search Databases
• Select Category (i.e. Biblical Studies,
Education, Communication, Psychology, etc.)
• Searches journals in other clouds like EBSCO,
ProQuest and Opposing Viewpoints
• Best method when a professor recommends
specific journals
Finding Articles
• Find Databases
• Find Databases again (top right corner)
• Search a personally selected database or set of
databases.
• Search those databases that can only be searched
directly through the provider’s portal.
• Discover indexes and databases contained within
each category
• those that are actually being searched through “Search
Databases”
• those that must be searched directly
Finding Articles
• Find Journals
• Used when all you have is a citation to
a specific article.
• usually discovered in the notes of a book
or article
• sometimes recommended by a professor,
fellow student, etc.
Finding Articles
• Find Journals
• Search for the journal title from the
citation.
• Discover if the library has access to the journal
• The article may be online or it may be
physically in the library periodical collection.
• It may be the library has the journal but not the
specific issue needed to access the article
Persuasion Analysis
• Potential Search terms
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Narrow casting
Individually directed advertising
Neuromarketing
Merchants of cool
Guilt money
Advertising clutter
Persuasion Analysis
• Potential Search terms cont’d.
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Persuasion industry
Pseudospiritual marketing
Brand meaning
Emotional branding
Lifestyle branding
Brand AND cult
Persusasion Analysis
• Potential Search terms cont’d.
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Lovemarks
Integrat* brand*
Integrat* entertainment
Product placement
Zeitgeist
Creating culture
Traditional Books and Articles
INTERLIBRARY LOAN
Interlibrary Loan
• Use ILL when needed book or
article is not available in the library.
• Select “Interlibrary Loan” from main
menu
• Select “book” or “article” as needed
• Fill out form and Submit
Interlibrary Loan
• Libraries will not loan
• Theses or dissertations
• use TREN for free theological edocs
• Select TREN from “Find Databases”
• use EThOS.bl.uk for free UK edocs
• CD’s, DVD, other media
Books, Articles, Web sites
FINDING SCHOLARLY
SOURCES
Finding Scholarly Sources
Finding Scholarly Sources
• Identifying Scholarly Resources – Books
• Contains citations and/or bibliography
• Contains graphs, diagrams, charts, etc.
• Language of the profession – scholars
talking to scholars
Finding Scholarly Sources
• Identifying Scholarly Resources –
Periodicals
• Distinguish between magazines, journals,
scholarly journals and peer reviewed/refereed
journals
• Indexes will tell you: Peer Reviewed
• Use find Journals’
Identifying Scholarly Web sites
The key to doing research
USE SOURCES TO FIND MORE
SOURCES
The Key to Research
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Use Sources to find more sources: the key
to doing research
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Cited References / Bibliographies from books,
articles, Web sites, etc.
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Authors and Titles from text books, cited
references, OPAC records, etc.
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Subject Headings / Descriptors from
bibliographic references in OPAC and indexes
The Key to Research
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The key to doing research:
Use Sources to find more sources
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Call numbers from OPAC records, browse
shelves
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Persons, Places, Events from readings
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Related terminology: professional jargon,
colloquialisms, broader/narrower terms, variant
spellings, common terms, scientific terms, etc.
from OPAC records, LC Subject Headings,
abstracts, articles, books and other reading, etc.
Recognition and Creation
CITATIONS
Citations
• Learn to recognize citation types:
• Journal article will have two titles: an Article
Title followed by a Journal Title (usually
abbreviated); volume and issue numbers often
included
• Book will have a City and Publisher
• Dissertation or thesis will say “dissertation” or
“thesis” respectively
• Online sources will end with a date accessed.
Citations
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Use the bibliographic record to
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identify correct citation information
gather all necessary bibliographic
information
See the “Details” tab
Citing Sources
• The best way to know how to cite sources
is to read the chapter in the style manual
that gives instructions for proper citation
formatting.
• Reduces confusion
• Increases understanding
Citing Sources
• Resist the urge to simply look for an
example that seems to fit.
• Take a few minutes to read these very
valuable pages describing the rules for
each element of a citation:
Citing Sources
• APA – chapters 6 and 7
• Chicago/Turabian – chapters 16 and 17
• CSE – chapter 29 (Name/Year)
• MLA – chapters 5 and 6
For More Help
• Contact Miss T.
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[email protected]
W: 661.362.2201
C: 661.433.9119
Library hours:
• M-R 11:00 a.m. – 8:00 p.m.
• F – 10:00 a.m. – 5:00 p.m.