Transcript Slide 1

Company History
Vision Mission
Statement
Business Definition
Model
 Definition of the Industry
 Size and Scope of the
Industry
 Competition
Most Preferred Fast food Chains
26%
Others
33%
McDonald's
41%
Jollibee
Series1
Economic
Technology
Direct
competitors:
- Jollibee
Indirect
competitors:
- Burger King
Substitutes:
- KFC
- Chowking
- Wendy’s
- Greenwich
Buyers:
Primary:
- students
-office workers
-class A, B, C
Secondary:
- shoppers
- tourists
Analysis
Key Success
Factors
 Advertising and Promotion
 Proper Pricing
 Quality of the Food
 Product Lines
 Extensive Branch Network
 Availability of Raw
Materials
 Franchising
Key Results
Area
2005
2006
2007
SALES
5,295,139,101
6,350,194,872
7,154,433,428
PROFIT
3,327,400,997
106,474,041
269,817,869
18%
15%
13%
MARKET
SHARE
Primary Competitors
 Jollibee
 Tropical Hut
 Wendy’s
 Kentucky Fried Chicken
 Burger King
Reasons
 They have the same
target market with
McDonald’s
 Similar products
 Almost the same pricing
Secondary Competitors
 Chowking
 Greenwich
 Pizza Hut
 Tokyo Tokyo
Reasons
 Also a quick service
restaurant but offers
different style of foods
(Tokyo Tokyo &
Chowking)
 Some of their products
are similar to
McDonlad’s (Greenwich
& Pizza Hut)
Competitor’s Target
Market
 Skippy’s
 Yuppies
 Young Adults
Proposed Target Market
 Skippy’s
 Market Share
 Sales
 Be the leading fast food
chain in the Philippines
(long term)
PRODUCT
PROPOSED PRICE
1pc. Chicken McDo
meal with drinks
P82
McSpaghetti with
drinks
P49
McSpaghetti
P39
Regular Fries
P24
Burger McDo with
fries and drinks
P56
Burger McDo
P24
Hot Fudge / Caramel
Sundae
P24
Apple Pie
P24
Place of
Distribution
Product
Development
Advertising and
Promotions
What fast foods are you familiar to?
McDonald's
33%
other
26%
Jollibee
41%
Where do you most prefer to eat?
McDonald's,
35%
Jollibee, 65%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Appetizing
food
Economical
price
Fast service
Pleasing
place
Was the food served hot?
yes
no
65
70
75
No. of Respondents
80
Was the food served in less time?
53%
54%
52%
50%
47%
48%
46%
44%
yes
no
Is the fast food's place clean?
70%
60%
50%
40%
30%
20%
10%
0%
Series1
yes
no
58%
42%
How often do you eat there?
24%
52%
9%
15%
thrice a week
once a week
once a month
everyday
• Cast:
• Team Leader : Raven Gomez
• Editor in Chief : Darren Padilla
• Assistant Editor : Lorraine
• Manager: Cherry
• Assistant Manager: Kim
• President: Kevin Ellazar
• Company Model: Hazel A.K.A. Eva
Punda