Transcript Marketing Update - University of Wisconsin–Stout

Three steps to
Fix Your Website
PRESENTED BY:
Barbara Button
Web Coordinator
University Marketing
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
Is it broken?
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
Depends on who’s looking
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
Mobile devices are changing
everything:
• Screen size is now unknown
• Decisions can’t be made based on any one size
• The only thing we do know is our content
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
Three steps:
Who? What? How?
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
Who needs your content?
• Identify everyone you can think of
• Why do they come to your site?
• What do they do when they get there?
(Look at your data; in-page analytics)
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
What are they looking for?
Concrete
Intangible
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a form
a date
a process
a picture
a story
an outcome
data
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
Satisfaction
An outcome
Connection
Sense of
belonging
• Interaction
How’s your delivery?
• The mobile / static “flip” starts now
• Remove (or bury more deeply) content that is
meaningless for your audience
• Be more visual
• Eliminate extra words
• Eliminate gratuitous imagery
• Make it scanable, in an orderly hierarchy
• Use your in-page analytics to prioritize links
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
In-page analytics
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
Responsive design
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UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
How to get ready for responsive design:
• Stop building for just one platform, or we’ll be chasing
devices forever
– You: Chunks, pieces and parts (RSS feeds, individual elements in CS,
individual images)
– Organization: more display options for individual elements
• Pay attention to the infrastructure of your site
(organize)
• Think about bandwidth and load time (again)
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
There’s always more we can do:
• Just “sticking it on the website” doesn’t work anymore
• Your content needs to serve both your users, and your
own goals
• Review. Revise. Repeat. (Base it on user data)
• Develop an internal system
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu
Questions?
[email protected]
UNIVERSITY OF WISCONSIN-STOUT
Inspiring Innovation. Learn more at www.uwstout.edu