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2015 NCMA/GTPAC Small Business Industry Day
Dale DeFilipps
Contracts Branch Manager
Centers for Disease Control and Prevention
January 22, 2015
Office of the Director
Procurement and Grants Office (PGO)
Agenda
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CDC Information Management Services (CIMS) Contract
Summary
CIMS Awardees
Small Business Processes
Proposal Preparation
Health Marketing Communication Services
CONTRACT SUMMARY
Contract Summary
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CDC Information Management Services
 Covers three domains
• Information management
• IT infrastructure
• Management consulting
 Has three award categories by business type
• Full and open
• Small business
• 8(a) – Small and disadvantaged businesses
 Period of performance can last 10 years if all options are exercised
 Comprises 27 prime contractors
• 55 awards
• Over 150 named sub-contractors/partners
Contract Summary
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CDC Information Management Services (continued)
 Total value is $5 billion
• $3 billion for information management
• $1 billion for IT infrastructure
• $1 billion for management consulting
 Scope and coverage
• Can be used by any office in CDC, as well as other HHS Operational
Divisions
• Cannot be used by other federal agencies outside of HHS
• Covers work for CDC’s intergovernmental grantees, such as state, local
and international health agencies
• Not a requirements contract within CDC, but program officials are
strongly encouraged to use it
Information Management Domain
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Information Systems Tasks
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Planning
Design
Development
Maintenance
Engineering
Integration
Retirement
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Other Tasks include:
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Requirements gathering
Analysis
System prototyping
Conversion
Implementation
Training
Development of user guides
Change control
System testing
Systems security controls
Quality assurance
Information Management Domain
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Domain Tasks include:
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Data standards development
Health IT
Public health informatics
Decision support
Data modeling
Interoperability services
Health information exchanges
Service-oriented architecture
 Software-specific tasks
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Improvements
Modeling
Simulation
Security assessments
Privacy assessments
Monitoring
IT Infrastructure Domain
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Domain Tasks include:
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Design
Installation
Management of networks
Support of networks
Datacenter operations
Information security systems
Conferencing
Project management and program support services to support IT
infrastructure programs and activities
Management Consulting Domain
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Broad consulting services including:
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Business analysis
Business case development
Performance management
Process improvement
Business process reengineering
Decision support and analytics
Program vulnerability and risk assessment
Continuity of operations planning
Project and program management
Management Consulting Domain
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Additional consulting services include:
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Capital planning and portfolio assessment
Enterprise architecture
Strategic planning
Organizational study and design
Transformation and change management
Human capital and workforce analysis
Training
Communications
Governance support
Contract Summary
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Broad and flexible scope
Provides access to diversified talent
Many specialty labor categories
Facilitates small business goals
Performance-based focus
Fosters contractor work off-site
Explicitly enables teleworking
Government issued equipment not required, but
allowed
CDC INFORMATION MANAGEMENT
SERVICES AWARDEES
Award Distributions
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Typically 3 to 4 proposals are received on average for
each RFTOP
Small business and 8(a) companies receive first
consideration for Requests for Task Order Proposals
(RFTOPs)
Number of Task Order Awards by Business Type
 55% to large businesses
 45% to small businesses
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Dollar Obligations by Business Type
 70% of dollars awarded to large businesses,
 30% of dollars awarded to small businesses
CIMS Awardees
Information Management Domain
 Accenture National Security
Services, LLC
 Acentia/Business Computer
Applications
 Booz Allen Hamilton
 DB Consulting Group, Inc.
 Deloitte Consulting LLP
 Dell Perot Systems
 IBM
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ICF Incorporated, LLC
Lockheed Martin
Northrop Grumman
Leidos (formerly SAIC)
SRA International, Inc.
CIMS Awardees
IT Infrastructure Domain
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Full and Open Business Category
 Accenture National Security
Services, LLC
 Booz Allen Hamilton
 CACI
 Ciber, Inc.
 CSC
 Dell Perot Systems
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HP Enterprise Services, LLC
IBM
Lockheed Martin
Northrop Grumman
Unisys
CIMS Awardees
IT Infrastructure Domain
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Small Business Set-Aside Category
 Amdex
 Human Touch, LLC
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8(a) Set-Aside Category
 Chickasaw
 Human Touch, LLC
CIMS Awardees
Management Consulting Domain
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Full and Open Business Category
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Booz Allen Hamilton
Computer Sciences Corp. (CSC)
Deloitte Consulting LLP
IBM
ICF Incorporated, LLC
Lockheed Martin
Price Waterhouse Coopers LLP
Sapient
SRA International, Inc.
Unisys
CIMS Awardees
Management Consulting Domain
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Small Business Set-Aside Category
 Amdex
 Cadence Group Associates, Inc.
 Carter Consulting, Inc.
 SciMetrika
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8(a) Set-Aside Category
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Carter Consulting, Inc.
Cloudburst Consulting Group
SciMetrika
Total Solutions, Inc.
SMALL BUSINESS PROCESSES
Small Business Processes
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Capability statements
 Make a recommendation to set-aside the RFTOP for either 8(a),
small business, or full and open competition
 Reviewed and evaluated by technical subject matter experts
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Small Business Specialists review RFTOPs and provide
input regarding the set-aside decision
Contracting Officer makes the final set-aside decision
Small Business Processes
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If small business awardees are not still small after five
years from contract award, then they cannot compete
for work under the CIMS contract
CDC on-ramping solicitation amendment issued
 Solicitation issued for 8(a), HubZone, Service Disabled Veteran
Owned Small Business (SDVOSB), and Woman Owed Small
Business (WOSB)
Small Business Processes
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CDC on-ramping solicitation amendment issued
(continued)
 Solicitation amendment covers only the information management
domain
• It is the most active of the three domains
• The other two domains will not be solicited
• Provisions in the new solicitation amendment are the same or very
similar to the original solicitation
PROPOSAL PREPARATION
Proposal Preparation
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Be sure to thoroughly read and comprehend the…
 Statement of work requirements
 Proposal instructions
 Evaluation criteria
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Do not merely restate the work requirements
 Offerors need to provide details of their own technical approach
and how they plan on accomplishing the work
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Perform mathematical verification of numerical data
before submitting the proposal
Proposal Preparation
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Be sure that the following items are reasonable and
appropriate for the proposed technical effort and
associated work requirements
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Labor hours
Categories
Rates
Other direct costs
Ensure your proposal is received by the deadline date
and time
Proposal Preparation
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The government reserves the right to make an award
without discussions
 An offeror’s initial submission should be their best proposal
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Do not expect that the government will request revised
proposals to address weaknesses
If you have questions, submit them in writing to the
Contracting Officer
Health Marketing Communication
Services
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Predecessor contracts expired in September 2014
CDC will be using the GSA AIMS Schedule 571
(Advertising & Integrated Marketing Solutions)
The applicable GSA AIMS web link is below:
http://www.gsa.gov/portal/content/104613
Two separate service areas: Creative and Evaluation
Domains
All task orders will be competed among the contractors
in the applicable domain
Health Marketing Communication
Services
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On average, over 30 new competitive task orders are
awarded each fiscal year
Under the predecessor contracts, the vast majority of
the dollars were awarded to non-small businesses.
However, for future requirements, the percentage of
dollars awarded to small businesses is expected to
increase significantly.
For each new requirement, small businesses will
receive first consideration based on researching the
AIMS Schedule. Program Offices will be required to
research and assess small business capabilities.
Update your capabilities on the AIMS Schedule
Health Marketing Communication
Services
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Domain One, the Creative Domain includes:
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Communication Science and Program Planning
Product Development
Partnership Development and Management
Database Development/Management
Web Design, Development, Management and Usability Testing
Communication Meeting and Conference Support
Implementation/Dissemination
Technical Assistance and Training
Project and Account Management
Health Marketing Communication
Services
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Domain Two, the Evaluation Domain includes:
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Communication Science and Program Planning
Formative Research and Evaluation/Pre-testing of Concepts,
Messages or Materials
Process, Outcome and/or Impact Evaluation
Monitor/Track Implementation
Database Development/Management
Web Design, Development, Management and Usability Testing
Communication Meeting and Conference Support
Technical Assistance and Training
Project and Account Management
For more information please contact the
Centers for Disease Control and Prevention
1600 Clifton Road NE, Atlanta, GA 30333
Telephone: 1-800-CDC-INFO (232-4636)/TTY: 1888-232-6348
E-mail: [email protected]
Web: http://www.cdc.gov
The findings and conclusions in this report are those of the authors and do not
necessarily represent the official position of the Centers for Disease Control and
Prevention.