Transcript How to Market Yourself In a Competitive Job Market

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This workshop will teach participants the process of job
search
How to assess skill sets (e.g. examples of aptitude tests)
Participants will learn key information to include on their
resumes, cover letters, and references,
The importance of portfolios (see MJ’s portfolio)
Learn how to use the five marketing strategies that are
necessary to market skills in a competitive society
Dos and Don’t of networking utilizing social media
Interviewing Attire Tips
and,
key interviewing tips you need to know to help you get
that ideal job
The Process Of Job Search
Take Ownership
Unemployed
Job Search
The
Application
How is the job market?
Who you are going to
apply with ,why, when
and where?
What are your
resources?
Preparation
&
The Resume
Execute
Mission
Accomplished
1st Impression
&
The Interview
•Skills
Assessment
Arrive Early.
• Qualifications
Know yourself.
• Resume style
What questions are
you going to ask?
• Attire
• Questions
Greet/Introduction.
Gainfully
Employed
Was job offer
favorable?
• Job Title
• Duties
• Salary
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Group Activity- identify and describe
your dream job to team members. What
are the barriers to getting this job?
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“A career aptitude test can give you an
indication of which jobs match your
personality and which careers you may
have an aptitude for.”
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Career tests can give you ideas about
what you possibly should do rather than
you simply pondering what you want to
do.
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MAPP Assessment Types (on internet &
Free):
I'M EMPLOYED BUT LOOKING (e.g. those who hate your
current job)
I'M UNDEREMPLOYED / UNEMPLOYED (e.g. those who are
unemployed or underemployed and are looking for their next
job opportunities)
CAREER COACHES / CAREER COUNSELORS (those who want
to help others locate job opportunities)
HIGH SCHOOL & COLLEGE STUDENTS ( this comprehensive
assessment is for students to find the right curriculum for them)
(http://www.assessment.com/takemapp
/)
› Your iPersonic Career Profile
› gives you invaluable insight into your
individuality, outlining your strengths along with
areas of relative weakness. It maps your
behavioral style and core motivations to areas
of work and patterns of work which best
accommodate your individual make-up, giving
you vital opportunity to reflect and make
decisive choices on your working life and career.
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http://www.ipersonic.com/test.html
To describe your skills and abilities in a
detailed and concise manner
 To get an interview
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Career &
Job
Positions
Resume
Type
-Chronological
-Functional
-Federal
Step Three
Identify
Step Two
Step One
Effective Resume
Customiz
e
Master
Resume
with
Keyword
s
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Professional Summary
Professional Skills
Professional Experience
Education/ Certifications
Volunteer Work/ Community Outreach
Build a master skills inventory
• Utilize (Job titles)
http://www.onetonline.org/find/career?c=8&g
=Go
• Utilize Credentialing Opportunities On-Line
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– ww.cool.army.mil or www.cool.navy.mil
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Identify and list all of your skills gained
through: education, military service, previous
jobs, hobbies, interests, participation in
professional organizations and community
activities.
Your Resume should be no more than 2
pages long,
 The exceptions to length of resumes are;
educators in academic settings and
federal/government organizations (no more
than 5 to 6 pages)
 Quantify results: use numbers, percentages,
statistics and examples (e.g. Customer
services complaints for FY 2014 was .05
percent)
 Begin with an action verb
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Avoid using the term “responsible for”
 Avoid personal pronouns (e.g. I, me, and
my)
 Use key words from job announcement
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Video: Do’s and Don’t in Writing Resumes
http://www.youtube.com/watch?v=CrOTD
Ncpkeg
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Send cover letters when
asked or as needed
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General Rules:
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Should be directed to the
name of human resource
director or identified person
in announcement,
Should be brief, identify job
applying for title,
Identify a few bullets of skills
based on job
announcement job duties,
Video: How to write a
Cover Letter
http://www.youtube.com/
watch?v=mxOli8laZos
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Five Rules to Make Your Professional
Employment Reference an Asset
 1. Call your former bosses and ask them if
they are willing to provide favorable job
references on your behalf. As an
additional courtesy, offer them an
update on your career.
 Let your references know each and
every time you give out their contact
information and thank them for their
efforts.
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3. Keep your references informed of your
career and educational progress.
4. Note that spending time communicating
with your prospective employer takes valuable
time from your references' workdays. If you
plan to use these positive references over the
years, you need to give something back.
5. If you win the new position, call or email your
former boss and thank them again for their
support. Also, let them know your new contact
information.
Reference Information should include the
following; Name, job title, company, phone,
email, and relationship to applicant
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The purpose of a portfolio is used to put
together the practice and education of
educators and others who want to show
an evolvement of development, skills,
and growth in a field of study.
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See MJ Portfolio (Academic)
It is necessary to know what your skills are
worth in dollars and cents.
1. Identify what skills would bring you an
advantage;
 This refers not just to hard skills (technical
skills), but also to soft skills (such as
communication and time
management).
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It helps to do your homework about what skills
are valued in your desired field, both today and
in the future.
2. Do an honest self-assessment of your current
skills.
 . Looking critically at your strengths and
weaknesses cuts out a lot of wasted time in
your pursuit of skills development.
3. Decide whether to focus on solidifying your
strengths or improving your weaknesses.
 “Schawbel states “If you know you've got a
weakness that could potentially hurt or limit
your career, your first priority should be to
resolve that weakness.”
4. Put in the hours to develop your skills.
 Develop new skills or solidify existing ones,
from online education courses to
conferences and webinars. Develop your
speaking skills.
 Start working from your core skills and
developing adjacent ones.
5. Make sure to showcase your newlydeveloped skill set.
Activity: Identify two weaknesses you
experience in the workplace. Get feedback
from group members.
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The American Society of Training and
Development (ASTD) estimates that by
2015, 60% of new jobs will require skills that
only 20% of the population currently has.
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You alone are responsible for developing
your skills.
Networking
is defined as developing and
keeping relationships with others.
It involves staying connected to people to learn
about such things as new ideas, services,
advancements, and, of course, job openings.
•Networking is most successful when done
consistently over time.
•When it works, networking can “net” many gains for
you personally and in your job search.
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Most locations can provide opportunities to
network.
• Use of Business Cards
• Elevator SpeechActivity
• Selling Yourself to
Others/ Use of
Resume
• Social Media
1. Try to give as much as you get from your
network.
2. Keep contacts informed of your job search
progress, and keep in touch with your network
over time.
3. Follow up on any leads or names you have
been given.
4. Be professional in your approach and
behavior.
5. Continue to expand your circle of contacts.
6. Be clear about what you are looking for when
making contacts.
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Don’t be afraid to ask for advice and
assistance.
8. Don’t expect your network to function as a job
search firm for you.
9. Don’t be discouraged if someone doesn’t
have time for you.
10. Don’t be shy; speak out and be assertive.
11. Don’t pass up any opportunities to develop
your network
Source: Career Focus: A Personal Job Search
Guide (Helene Martucci Lamarre)
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1. Check out the jobs section
LinkedIn does actually have a dedicated jobs section.
2. Complete your profile
The more complete your LinkedIn profile is, the more jobs
LinkedIn will be able to suggest for you.
3. Join Groups
You’ll get more traffic to your profile if people know you
exist.
1. Leaving Your Profile Page Open to Strangers
2. Displaying Unprofessional Profile Photos
3. Allowing Friends to Post Unprofessional Comments
4. Tweeting about Bad Work Behavior
5. Bashing Current/Previous Employers
Over 90% of hiring managers will research their
candidates online.
Examples of what not to wear on an
interview;
 Alter tops
 Spandex
 Dresses and tops that shows cleavage
 Tight pants
 Mini skirts and dresses
 Earrings and jewelry that is too large and
colorful
 Be cautious with sandals
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One-on-one interview: This involves you
and one interviewer who is asking
questions that are either structured or
unstructured.
Group interview: In this type of interview,
there are several people asking questions
of one applicant.
 key to success is to stay calm and focus
on each question one at a time.
 Try to break down the group into a
collection of individuals
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Unstructured: The interviewer has no set
agenda and seems to make up questions
at will.
 Usually, the questions posed will come
from information you put on your resume.
 Stay calm and simply answer the
questions as they are posed
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Structured: The interviewer utilizes
common, predetermined questions that
appear to be thought out, but the
questions are not exactly tailored to you
and your experiences.
 Focus on each question, and do your best
to personalize them in a positive manner.
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Job Interviewing Video- Intervieweing Tips
from Dr. Phil’s Guest
 http://www.youtube.com/watch?v=NZalK
Nsr74o
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You can generally expect two types of
questions during an interview.
 Standard (traditional) questions seek
factual information about you, such as
your work experience and educational
background.
 Behavior-based (situational) questions
ask you to describe your past
experiences
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illegal question (e.g., age, marital or family
status, religion, etc.)- be careful how you
answer these questions
Interview for as many jobs as you can
 Develop a compelling story e.g. Give
you confidence, Increase your selfawareness, Bring humanity to your
resume, Make you memorable and set
you apart
 Tailor your story to the job (e.g. Lining up
the stories that apply to the opportunity
at hand is critical)
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Manage stress (e.g. learn stress reduction
techniques)
 Be prepared:
 Do your research. Gather information
about the company and the position
available. Try to specifically relate your
experience to the duties the job
opportunity entails.
 Practice interviewing. Enlist a friend
(better yet, a group of friends and
colleagues) to ask you sample questions.
Practice making eye contact.
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Record your practice sessions. Pay
attention to body language and verbal
presentation. Eliminate verbal fillers, like
“uh,” and “um.”
Handle logistics early. Have your clothes,
resume, and directions to the interview site
ready ahead of time, to avoid any extra
stress.
Anticipate likely questions (e.g. behavioral
interview questions)
 Example questions;
 Describe a situation in which you didn’t
meet your stated goal, how did you handle
it?
 Describe a situation in which you took the
initiative to change a process or system and
make it better, how did you identify the
problem? How did you go about instituting
change?
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Ask questions during the interview
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Examples of Questions to Ask Interviewer (s):
The people who do well at your company: what
skills and attributes do they usually have?
What do you like best about working at _____?
What results are expected?
What specific problems are you hoping to solve
during the first six months?
Who are the key internal customers? Any special
issues with them?
What happened to the person who had this job
before?
What communication style do you prefer?
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•Network!
•Don’t
burn bridges. It’s a
small world.
•Volunteer
•Join professional
associations
•Attend training events &
workshops. Save all
documentation.
•Research
your areas of interest
•Seek a mentor
•Check your Chamber of
Commerce for young
professionals groups or
leadership training
•Start your credentialing or
licensure process
•Visit
agency websites before
applying or interviewing
•Join or volunteer with a local
coalition
•Remember there are plenty of
jobs that aren’t clinical but are
still related to the field
•Follow your passion; the
dollars will follow
•Advocate
for positive change
on state & Federal levels
•Subscribe to online and print
newsletters in the field
•Be a mentor or a field
supervisor for an intern
•NETWORK!!
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Career Focus, A Personal Job Search
Guide; Helene Martucci Lamarre,
DeVry University Press, 3rd ed.
http://www.assessment.com/takema
pp
http://jobsearch.about.com/od/care
ertests/tp/career-aptitude-tests.htm
http://www.allisontaylor.com/pressmake-your-reference-an-asset.asp
http://www.inc.com/matt-cooper/5steps-to-becoming-moremarketable.html
 http://www.helpguide.org/life/interviewi
ng_techniques_tips_getting_job.htm
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