Transcript The European Aeronautic Defence & Space Company

Medical Tourism
By Brig. Joe Curian
[email protected]
OVERVIEW
 ANCIENT HISTORY
 Pilgrims and Patients traveled from all over the Mediterranean to
the Sanctuary of the Healing God ASKLEPIOS at EPIDAURUS.
 EARLY 18TH Century, Wealthy Europeans traveled to SPAs from
Germany to the Nile.
 In the 21st Century the low cost of travel is making the Health
Care Industry truly global.
GLOBAL MARKET PLAYERS

CUBA – First focused on well
off patients from Central/South
America.

Now – Canada, Germany and
Italy

JORDAN – Middle East.

ISRAEL – Jews from across the
Globe and some nearby
Countries.

SOUTH AFRICA – Medical
Holiday deals and Safari.
POLAND,BELGIUM, HUNGARY,
COSTA RICA, SINGAPORE,
THAILAND, MALAYSIA, INDIA
Key Changes
 These changes are triggered not only by social
and economic factors but also more importantly
by technology and epidemiology changes. Need
drives technology. Technology drives needs.
 Globally Information technology is acting as a big
catalyst
 Empowerment of individuals
 Globally increasing availability of diagnostic and
treatment options and propensity to spend on
proper diagnostics and treatment
 From a commercial perspective, hospitals are
setting their productivity, profitability and resource
goals in a global context
 All these changes are raising the bar for quality.
Global standards and bench marks are being
sought by Healthcare deliverers
Management Vision - Stages
 Forecasting and identifying healthcare needs and trends –
crystal gazing
 Understanding the current levels of capabilities – both
human and technical. Understanding additional capabilities
which one needs to garner
 Mustering resources that are available and developing a
system of Healthcare set ups for quality delivery
 Addressing the full spectrum of activities covering
backward and forward integration
MAJOR ISSUES
 Issue No.1:
Product
– Understanding the Product and its uniqueness.
– Product Development
– Preferred Specialties and Tourism Products
 Issue No.2 :
Market
– Market overview
– Important segments
 Issue No.3 :
Process and Delivery
– Address the entire Value Chain
– What Thailand Does
 Issue No.4:
Creating a Structure
 Issue No.5:
Marketing
 Issue No.6:
Quality
ISSUE NO.1
PRODUCT
 UNDERSTANDING THE PRODUCT AND ITS
UNIQUENESS
Product is the Patient Care
Product is the Place, Culture and Heritage
Product is the Hospital and Hospitality
Product is an experience
Make it an unforgettable Cocktail
PRODUCT DEVELOPMENT

Cost


Quality
+
Process – Speedy Delivery
Touch
Value additions in Tourism

Physical Proximity … E.g.Pakistan
Psychological Proximity…… Human
PREFERRED SPECIALITIES AND TOURISM PRODUCTS
Full range of Secondary & Tertiary Care
(Cold Cases)
Beaches
Hills
Dental Care – Entire gamut of Super
Specialization
Wild Life
Ophthalmology – Cataract, Lasik Laser
Arts, Crafts and
Squint Correction
Culture
Alternate Medicine – Ayurveda, Unani
Homeopathy
Heritage
Convalescing Centers
Religious Tourism
Cosmetology
Sports and
Adventure
Geriatric
Mix and Match
ISSUE NO. II MARKET
MARKET OVERVIEW
• Any strategy in this direction must start with
a scenario analysis of the global market.
• Identify prospective market segments that
are to be addressed not only in the West
but also in the Middle East, South, South
Eastern Regions and NRIs themselves.
• Study and understand the existing gaps and
shortcomings of ‘supply’ in terms of
adequacy, availability, cost efficiency and
quality.
• The USP that we can offer as also the cost
advantage.
IMPORTANT SEGMENTS
 *
NRI – Large Numbers
 *
Western Expatriates – Working in India
 *
Foreigners on Tour/Travel
 *
Foreigners yet to be tapped
 Primarily Tourists
 Primarily Healthcare Seekers
 Domestic Segment
 The Challenge is in understanding
segment – sensitivities and needs
ISSUE NO III-PROCESS & DELIVERY
 The most difficult part.
– Address the entire value chain
* Care from Start to Finish and thereafter
* Seamless. No impediments.
* Special Visa Facilities
* Priority for
- Seats in Airlines
- Rooms in Hotels
- OT slots in Hospitals
The ‘process’ as a whole becomes the ‘product’.
On Line Information
 A study carried out by Thailand before cracking the Japanese Market
indicates the factors that would decide in favor of destinations. These are
40.2% Safety
12.9% Beautiful Nature
7.9% Adjustment of infrastructure
7.6% Relaxing Atmosphere
7.4% Friendly to Japanese
Similarly, the same study has also indicated the factors of anxiety in the minds
of health care tourists. These are as under:
40.0% Safety
14.0% Healthcare
14.0% Language
11.0% Cost
10.0% Impression of Japanese
ISSUE NO III-PROCESS & DELIVERY
Contd..
 Provide full information about the range
of products and services
 Well connected system to deal with all
formalities and procedures not only for
the stay and accommodation also for
the treatment and post operative care till
he/she reaches his/her home country.
 Facilitate B to B but also B to C
transactions.
 Web sites which should not only target
Home Page but also various agencies
and stakeholders involved besides
general information from tourism.
WHAT THAILAND DOES
 “Airport pickup transport in a luxury automobile.
 Their comprehensive Executive Health Tourism package includes
 A one hour therapeutic massage to relieve jet lag and travel
stiffness.
 A cell phone for use in Thailand in provided so far staff is always at
your side.
 Staff Phone numbers are provided in a cell phone’s address book
 Daily transport and pick up from the Hospital
 100% assistance with appointment scheduling, bill clarification and
medication pick up.
 Any problem or confusion at the Hospital, the Hospital staff is only a
phone call away. Office is only 15 minutes from the Hospital.
 If any body desires, the staff is available for all the time at the
facility.
 Plus receive a 10% discount on additional optional Executive Day
Tours, enjoy
ISSUE NO IV – CREATING A STRUCTURE
 Synergy among all stake holders (in Thailand
Ministries of Health, Commerce, Foreign
affairs, Tourism, Airways/Travel).
 Synergy between Public and Private Sectors
 Synergy between the bureaucracy and
Private providers.
 Create Seamless integrated structure.
 Not a one man show but well co-ordinate
effort by a number of organizations.
 State/Central Governments need to address
and if required revise regulations to provide
easy access to India especially to health
care tourists.
ISSUE NO V – MARKETING




Markets are identified
Products and Services are ready
The process is in place
Now market these services appropriately through all
available means including internet
 Collective experience of Indian Health Care
Professionals can be leveraged
 Create core teams of Health Care Professionals of
overseas Indians and Tour Operators
 Net works and liaison offices in the target countries
utilizing existing net works of the Centre or State
Governments
ISSUE NO VI - QUALITY
 Work towards improving quality of our products
and services against benchmarks in advanced
countries
 Accreditation, credentialing systems and
medical audit.
Friends, God has given our Country Beauty,
Brains and Brawns. If is for us to utilize
the Gifts of God to the advantage of the
people of our Country and humanity as a
whole. Medical Tourism is a great
opportunity. It will be a shame if let go off
this.
Thank You