Transcript Title of presentation in 46pt Arial Bold in Mulberry
Rich Media services at AstraZeneca Delivered by Intercall
Contents
Virtual Event Definitions – what are my virtual alternatives?
• • • •
AstraZeneca Event Types – how do I virtualize my event type?
Speaker / Brand Programs Symposia / Conference Complement External Portals / Patient Care Social Webcasting • •
Virtual Event Planning
Goals and Benchmarking Lifecycle and Best Practices
Engaging Intercall 2
Virtual Event Definitions
3
Virtual events for every department Intercall
Enterprise Virtual Events & Environments Sales / Channels
• •
Training Global Sales Kickoff Marketing
• • • •
Brand Communication Sales force tactics Conferences Launch Events Human Resources
• •
Career Fairs Benefits Centers Corp. Comms.
• •
Executive Comms.
R&D Communication Training
• •
CPE,CME HR Training 4
Evolutionary Continuum of Virtual Events
Collaboration / Web conferences –
Small meetings, Advisory Boards, etc.
Standard Live Webcasting –
Peer-to-Peer, Speaker Programs
Intercall Video Webcasting –
Speaker Communities, Advisory Boards, Corporate Communication / PR
Virtual Environments –
Brand Communities, Series-based concepts
Virtual Conferences –
HR Fairs, Sales Meetings, Symposia, Medical Conferences
5
Increasing ability to handle multiple tracks of content / community-building
AstraZeneca Virtual Event Types
6
Brand Communications – Speaker Programs, KOL’s, Ad boards
Technologies applied:
•
Audio Webcasts/Web conferences
•
Video Webcasts/Web conferences
•
Portal Distribution
•
Expansion of audiences
•
Increased efficiency for speakers
•
Regional delivery models
•
Reduction of teleconference fees
•
Applicable Best Practices: Webcasting 7
Complementing and Replacing Physical Events
Technologies applied:
•
Video Webcasts/Web conferences
•
Multilingual Delivery
•
Portal Distribution
•
Virtual Briefing Centers
•
Expansion of audiences
•
Increased efficiency for speakers
•
Global Delivery
•
Reduction of travel and resource costs
•
Applicable Best Practices: Webcasting & Localization
Alternate External Communication Plans
Technologies applied:
•
eMedia Centers
•
Virtual Environments
•
Podcasts
•
Increase duration of visit / content consumption
•
Increased data capture
•
Increased flexibility / customization
•
Applicable Best Practices: Virtual
Intercall Webcasting
Key Features
•Enhanced social interaction and interactivity •Powerful branding tools and customization •Screen Broadcasting, Polling, Twitter, Moderated Q&A and more •Advanced Registration and default e mails •Offered “in the cloud” as a Software-as-a Service solution with no deployment needed • Performance based engagement
10
•Open platform enabling extensibility
Key Benefits
Best User Experience Crystal clear audio, video and slide presentations deliver seamless attendee experience Industry-leading service team, from pre-event management to post-event follow-up Global Reach and Support Platform supports up to 17 languages Content simultaneously distributed worldwide Closed-captioning available in all languages Dedicated, global support team with years of experience Self-Service Market Leader Best self-service capability in the industry Configure and launch webcasts in seconds, not hours Powerful, intuitive and easy-to-use self-service tools Rich, Detailed Analytics Capture attendee information, demographics and behavior at any time Define attendee lead scoring with the Engagement Index for richer, post-event analysis
11
Virtual Event Planning
Lifecycle and Best Practices
Planning your Virtual Event
Webcast Virtual Environment Successful Event Customization
• •
Intercall:
•
Creative Services
•
Kick-off with Intercall Customization Review AZ
•
Style sheets
•
Review 12 Production Content / Speaker
• •
Intercall:
•
Remote crews
•
Studios
•
Satellite Videoconferencing Audio through phone Intercall
•
Best Practices
•
Webinar Fundamentals
•
Hints & Tips AZ Self-Service
• • •
Videoconferencing Webcam Internal resources AZ / Speaker Partners
•
Speakers
•
Content
•
Review Live Management Archiving
• •
Intercall
•
Rehearsal
•
Event Manager Support External moderators (optional) Intercall:
•
Editing
• • •
Turnaround CDN-based hosting Physical copies AZ
•
Q&A screener
•
Speakers
•
Self-Service = Intercall services above AZ
•
Review
Strategic Goals and Benchmarking
Strategic Business Goals
Demand Generation Revenue Generation Product Awareness Education / Knowledge Transfer Compliance Community Development
13 Measurement
• Total registration • Conversion to attendance • Campaign performance • Attendee activity • Total revenue • Revenue per attendee • Webcast attendance • Resource downloads • Courses completed • Certifications completed • Poll / Survey responses • Q&A activities • Registration • Webcast attendance • Poll / Survey responses • Tests taken • # of chat sessions • # of vCards exchanged • # of emails and postings
Metrics / Benchmarks
• Conversion exceeding 50% • ID top campaign sources • Tune agenda to maximize interaction • XX closure rate • % of upsell and/or cross-sell • Overall attendance • Delivery across geographies • Use of supplemental materials • % of audience trained • Performance on tests • Engagement of audience • Maximum viewing duration • 100% poll / survey response • Tests completed • Certificates issued • Volume of networking activity • Repeats visits • Unique visitors over time
14
Best Practices – Pre-event Promotion
• •
Email Invitations & Landing Pages Customized invites HTML landing pages and micro-sites
• •
“Flipbook” Promotions Personalized invitations Interactive event guide Bannercast
• •
Rich media promotional tools Embed on landing pages and email invitations
Best Practices – During Event Audience Engagement
• •
Audio & Video Keynotes & Sessions High quality rich media Full service production and event management Social Networking
• •
Built in interactivity Social media integration Incentives
• • •
Contests / Competitions Gather attendee feedback Measure performance of your content 15
Intercall Capabilities – Post-event Leveraging Your Assets
Reporting & Analysis
• • •
Detailed reporting and analysis Real time event dashboards Sponsor Atttendee Nurturing
• •
Additional live days Attendees for future programs
• •
Integration with Online Communities Rich media promotional tools Embed on landing pages and email invitations 16
Key Contacts
Global Service Management Jim Neubauer – [email protected]
IS Procurement Ron Cecconi – [email protected]
Intercall Account Executive Laura Enny – [email protected]
17