Transcript 3rd Nordic Marketing Conference, Workshop Report

3rd Nordic Marketing
Conference, Workshop Report
• Workshop 5
• The Role of Databases
in the Development of
Customer Service,
New Products and
Services and the
Efficiency of
Activities
Participants of the workshop
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Anne Skranefjell SSB
Otto Andersen DSt
Sirje Laud StatEst
Gundega Gajevska
StatLat
• Birute Stolyte StatLit
• Veronica Andersson
SCB
• Nicola Brun SF
• Markku Huttunen SF
• Riitta Kaisio SF
• Jaakko Ranta SF
Main Topics Discussed
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Country presentations
Production process: Today / In the future
Registration of experiences
Portal for official statistics
Education of users / WEB-schools
Other Topics Discussed
• Free of charge / chargeable
• “The Swedish dilemma”: how to forecast
the demand in order to determine your
pricing (mainly concerning special
compilations)
• Same dilemma in other countries, too
Main Conclusions and
Recommendations (1)
Production process: Today / In the future
• The future lies in XML-based dissemination
• Web-services based on standardised
routines are planned / discussed by all
CSO’s
Main Conclusions and
Recommendations (2)
Registration experiences
• Registration should be voluntary
• Standing orders (subscriptions) need
registration
• A web-based automatic system is needed
(as opposed to manual)
Main Conclusions and
Recommendations (3)
Portal for official statistics
• Web-services, not only links
• In the future, the CSO’s role as co-ordinator
for official statistics is required
• Makes all statistics easy to find
• We should be - or at least try to be - one
step ahead of the users
Main Conclusions and
Recommendations (4)
Education of users / WEB Schools
• The Finnish experience: the English version
of the Web School on the internet will be
available by the end of the year 2005
• The Swedish example: The Class Room Klassrummet
• The Estonian example: The School Corner
• It is important to educate future users of
statistics!