Transcript Facts and Numbers - Talal Abu

TAG-Org Websites
1
Why Websites ?
• Branding: Since it's our website, we can set
the design and build the awareness of our
brand.
• To create our own Online Presence.
• To promote our services and business.
• To interact with the users.
• To increase the Global Outreach.
• To collect statistics about regions and markets.
2
Introduction
• Websites’ main components :
1. Domain name.
2. Design.
3. Development.
4. Content.
5. Hosting.
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Domain name
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www.TAGOrg.com
www.AGIP.com
www.AGIP-News.com
We have more than 1,800 reserved domains
for TAG-Org and its related activities and
services.
• TAGI Domains is the only domain name
registrar in the region (Gtld and Cctld)
4
Design
The different aspects of web design include:
• Web graphic design
• Interface design
• Authoring
• Including standardized code
• User experience design
“Design is not just what it looks like and feels like. Design is
how it works “ Steve Jobs
• User friendly, Usability , Accessibility
• Cross browsers/platforms
5
Development
• Technologies :
1. Licensed : MS, .NET, SharePoint
2. Open Source : PHP, Java, Perl, Python, Ruby
on Rails.
3. Static :HTML Language
4. IBM : Websphere
• Others
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Content
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•
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The website structure.
Used Keywords for SEO.
The Quality of the content.
Updates Frequency.
Graphic usage.
Multimedia and interactive content.
7
Hosting
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Servers on which the website should run.
TAG Websites are hosted on TAG Cloud
Maintenance throughout the year.
DR site is under planning.
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Facts and Numbers
Number of Websites
Number of Websites
70
63
60
55
57
57
49
50
42
40
36
30
20
10
0
2007
9
2008
2009
2010
2011
2012
2013
Number of Visits
Number of Visits
Total Yearly Visits for All Websites
4500000
4098708
4000000
3545742
3366128
3500000
Number Of Visits
3000000
2685467
2535381
2500000
2210902
2019593
2000000
1500000
1000000
500000
0
2007
2008
2009
2010
Year
10
2011
2012
2013
Indicators
• Videos :
– 5 online channels
– Total number of uploaded videos is 13,607
– Number of yearly visits is : 1 M+
• Social Media Pages :
– 50 + pages on (FB, Twitter and LinkedIn)
– 108 k + fans and followers
– Number of yearly visits : 1M+
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Weaknesses
• Absence of a digital marketing plan.
• Lack of update and monitoring.
• Lack of awareness with the online techniques
that lead traffic to our websites.
• Specifying the target audience and the way to
reach.
• Duplication of websites and services.
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Opportunities
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The infrastructure, resources.
Social Media to market for the websites.
Benchmarking.
The internet penetration is increasing.
The usage of the smart devices.
The ICT awareness is increasing.
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Success Stories
1.
2.
3.
4.
5.
TAG-Org
TAGIUNI
AGIP
AGIP-News
TAG-Personal (Media).
The top websites in terms of visits, updates.
14
Marketing
• Using different platforms such as: websites and
email, sms, including its wide variety of options
and tools to conduct your marketing activities
and achieve your marketing objectives.
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–
–
–
–
15
Social Media networks
Affiliate Program
Search Engine Optimization
Email Campaigns
Banner Exchange
Introduction to Social Media
• Social media marketing refers to the process
of gaining website traffic or attention through
social media sites.
• Why Social Media ?
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1,310,000,000+
70 Billion
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13 million
19
645,750,000+
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190 million
average
number tweets
per day
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64%
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4,250,000,000
Number of videos viewed on YouTube everyday
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260,976,678
Active Worldwide Users
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2.1 million
LinkedIn Groups
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3 million
Business pages
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Thank You ….
Questions ?
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