Transcript Document
i3 learning community
“Making online learning communities
useful and sustainable”
March 2, 2012
11:15-12:15
CLI’s Questions
1. How is the model classroom portal useful in the
marketplace?
2. How do we create a robust tool that isn’t duplicating
what is already out there?
3. What niche are we filling?
4. Before we venture down the road, how do we know
how much to invest so that we will really be useful?
What are your questions?
Focus of this session
How do we make online learning environments
useful in the marketplace?
How do we keep from duplicating what exists?
lead a discussion about the "business" side of
technology implementation touching on what
we have learned about online systems that
are truly useful and sustainable in the
current marketplace.
Focus on the why…
Then figure out the best what.
TED TALK
http://www.ted.com/talks/simon_sinek_how_gre
at_leaders_inspire_action.html
The Golden Circle
Why
How
What
Value Proposition & Differentiation
There are many providers / distributors of
literacy resources on the internet.
What will differentiate your organization’s site?
What is your competitive advantage?
– Focus on what your organization is known for and is
your signature project or work.
This is the foundation of your strategy.
Risks
Market influencers
What are key market trends that your organization
must monitor that could impact your
competitive advantage?
– Funding
– Technology developments
– Universities or other service providers
– Shift in educational trends
User Types
• Who are your users that you are targeting?
– Students, teachers, principals…
• Is there a fee
for users?
– Public
– Registered
– Subscriber
Content Interaction
• Will content be generated only by your
organization?
• Will users be able to generate and add
content to the site?
Website Resource Responsibilities
Content:
• Roadmap
• Manage content creation
• Maintain & update
content
Community Management:
• User management
• Nurturing community
• Moderating community
activity
Technology:
• Integration with other
systems
• Widget development
• Infrastructure review
Other:
• Pricing / Packaging
• Marketing
• Product support
(Internal/External Users)
Website Types to Consider
What combination is your organization in need of?
1. Personal Websites
2. Photo Sharing Websites (Flickr)
3. Community Building Websites(Facebook)
4. Mobile Device Websites
5. Blogs (taking note)
6. Informational Websites (Wikipedia)
7. Online Business Brochure/Catalog
8. E-commerce Websites (Amazon)
Nine Criteria for Evaluating Educational Websites
1. Audience
2. Credibility
3. Accuracy
4. Objectivity
5. Coverage
6. Currency
7. Aesthetic or visual appeal
8. Navigation
9. Accessibility
10 Keys to Effective Non-profit Websites
Clear Description of the Organization’s Mission/Purpose
Concise but Complete Information About the
Organization’s Background and Basics
3. Clear Idea of the Sites Visitors and the Organization’s
Audience
4. Information for Donors
5. Information for Volunteers
6. Photos of People Who are Impacted
7. Contact Information
8. Design that Fits with the Organization’s Culture
9. Email Newsletter Signup
10. News and Events Sections
1.
2.
CLI’s Software Solutions
Objective: a singular solution that can
combine the functionality of Campaign
Monitor (Email Marketing) and Constant
Contact (Event Management), while
adding the additional capability of
integrating with SalesForce.com.
Solution: CVent (also considered Acteva)
CLI’s Software Solution
Objective: Operational Portal
Solution: SharePoint
• Large install base across all portal solutions
• Best integration with MS Office and other MS applications
(Database, Applications, Reporting, etc.)
• Most extensive library of pre-configured tools and applications to
leverage (both Open Source like and add-on vendor supported
functionality)
• Largest pool of support resources for CLI to draw upon for on-going
support, maintenance and enhancements (both internal hires and
contractors)
• Benefit of taking advantage of MS SharePoint tool aggressive nonprofit discounts - essentially neutralizing many of the cost reasons to
consider an Open Source solution like Drupal.