Transcript Presentatie Mark Bide (ACAP)

26 March 2008
Can clearer communication help?
ACAP’s contribution to the solution
WEBCONTENT: Te Mooi Om Weg Te Geven
NUV, Amsterdam
Mark Bide
ACAP Project Director
WHAT DO I MEAN BY “CLEARER
COMMUNICATION”?
TERMS AND CONDITIONS FOR THE WEBSITES
Last updated on 30 November, 2004
Please read carefully the following Terms and Conditions. They apply to the Websites (as
defined below), which are owned and operated by members of the News International
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bound by such Terms and Conditions.
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be aware that telephone call charges, at rates determined by your telephone operator,
may apply (including WAP over GPRS or other telephony charges). Click on the links
below to access sections of this document:
1.
Definitions
In these Terms and Conditions the following terms shall have the meanings set out
below: “Electronic Device” means a computer, mobile phone, WAP phone, personal
digital assistant, or other electronic device capable of accessing the Websites;
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“News International Group” means News International Ltd (whose registered office is
at 1 Virginia Street, London, E98 1XY), the holding company of News International Ltd
and any subsidiary from time to time of News International Ltd or its holding company,
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please contact us at any of the addresses listed in clause 19. “Newspapers” means
The Times, The Sunday Times, The Sun and The News of the World, the Internet
editions of which appear on the Website for each Newspaper.
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News International Group, which includes “The Times”, “The Sunday Times”, “The
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2.
2. Acceptable Use Policy
3.
You agree to abide by all applicable laws, regulations and codes of conduct and
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4.
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7.
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8.
• redistribute any of the content (including using it as part of any library, archive or
similar service);
9.
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10.
• create a database in electronic or structured manual form by systematically
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11.
You acknowledge that we own the Trade Marks and that you may not use any of them
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The generic issue
 Very few publishers have absolutely no concerns
about how their content is re-used by others….
 …but terms & conditions like these are
incomprehensible for most people …
 …and machines have an even more serious problem
in interpretation
 We need to find a more effective way of
communicating our access and use policies in ways
which our business partners can understand
An “internet scale” solution to an
“internet scale” problem
A method of communicating publishers’ policies which
 …is standard (not proprietary)
 …is universally applicable
 …has the lowest possible barriers to use
 …has the widest possible stakeholder engagement
 …supports any business model
 …is flexible and extensible, adaptable to the changing
commercial environment on the network
The solution we are proposing
ACAP: “automated content access protocol”
 A “business-layer” protocol for standardised
machine-to-machine communication (not
enforcement) of access and use policies – all that
should be necessary in a well ordered business
environment
 Pragmatically building on what has gone before
 A business-led rather than a technically-led agenda
Automated Content Access Protocol
 An unambiguous machine-interpretable language
for the communication of publishers’ policies for
access and use
 An open standard
 v1.0 published – but an evolving process, not a
complete one
 Comes out of the publishing industry – but with
increasing interest from across the media
ACAP – THE PROJECT
ACAP: origins
• Lack of trust
• Lawsuits
• Confusion
• New tools needed
• Increase
competion
Establishing the “task force”
International
Publishers
Association
Federation of
European
Publishers
January 2006
evolving, open, royalty -free
standard for expression of
permissions in machine
readable form,
with broad support from the
widest possible group
of stakeholders
“
“
…an
ACAP: origins
ACAP: The sponsors
 World Association of Newspapers
 European Publishers Council
 International Publishers Association
The Project Management Team
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Gavin O’Reilly, President of WAN, COO Independent News & Media
Dominic Young, News International, member of EPC
John Jarvis, John Wiley & Sons Ltd
Timothy Balding, Director General, WAN
Angela Mills-Wade, Executive Director, EPC
Jens Bammel, Director, IPA
 Mark Bide, Project Director, Rightscom Limited
 Francis Cave, Technical Manager, Francis Cave Digital Publishing
 Heidi Lambert, Marketing Manager, HLC Ltd
Participants in the Pilot
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Agence France-Presse
De Persgroep
Impresa
Independent News & Media
John Wiley & Sons
Macmillan / Holtzbrinck
Media 24
Reed Elsevier
Sanoma Corporation
British Library
Exalead
ACAP Members
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Access Copyright
Associated Press
Association of American Publishers
Associazione Italiana Editori
Australian Publishers Association
Authors Licensing & Collecting Society
R R Bowker
British Standards (BSI)
Copyright Agency Limited
Copyright Clearance Center
Copyright Licensing Agency
Dapper
Deutsche Presse-Agentur
EDItEUR
European Alliance of News Agencies
Express Newspapers
European Newspaper Publishers Association
Business Media
Federation of European Publishers
Forlæggerforeningen
Gazette Communications
International Association of STM Publishers
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International DOI Foundation
International Federation of Reproduction Rights Organisations
International Press Telecommunications Council
Mediargus
Motion Picture Association
Nederlands Uitgeversverbond
News International
News Limited Australia
Newspaper Association of America
Newspaper Licensing Agency
Office of Public Sector Information (OPSI)
PLUS Coalition
Publishers Licensing Society
Random House Group
Fairfax
Recording Industry Association of America
Reuters
Scholastic
Stelae Technologies
Vlaamse Dagbladpers
Wolters Kluwer
World Blind Union
THE 2007 PILOT PROJECT
Objectives of the pilot project
 12 month project
 Standardized framework for machine readable
expression of permissions for access and use
 elaborated for specific Use Cases
 with a process for extending
 Proof of concept through pilot implementations
 Sustainable business plan for future management
 Communication and public affairs programme to
influence opinion
Business priorities:
initially all about search engines
 Effective communication of access and use policies
to search engine “crawlers”
 early adoption highly desirable
 solutions that are easy to implement both for content
owners and search engines
 Giving crawlers access to protected content
 business benefits on both sides
 Dealing with the “take down” problem
 an urgent business issue for news publishers
 …but fraught with difficulty
Search engines: “the big three”
ACAP: not just a problem with the
“big three”
?
Who is crawling your site – and why
Technical requirements
 Machine-interpretable language for communicating access
and use policies that is
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expressive
unambiguous
easy to articulate
easy to interpret
easy to extend
 Technical methods for crawler authentication that
 address content owners’ security concerns
 address search engines’ performance concerns
 If possible, enable automation of “take down” requests
WHAT IS ACAP DOING NOW?
We have a lot to build on
 “An idea whose time has come”
 it’s just common sense
 Unprecedented cross-industry collaboration
 all parts of publishing
 other media
 Growing political support
 self-regulation
 Extraordinary technical progress and momentum
 we have new use cases beginning to queue for attention
We still have a way to go
 ACAP will always be a “work in progress”
 …but that is particularly true at the moment
 2007 was always a Pilot project
 We have to move from theory to practice
 implementation is critical
 We still have to secure the open support of the
major search engines
 will depend on implementation, political support
Defining future technical scope of
ACAP
 Extending and improving work of pilot
 harmonising relationships between publishers and search
engines
 From necessity to opportunity
 from immediate “repair work” to designing what we need
for the future
 Maintain long term vision – catalyst for coherence
of standards development for communicating
permissions
 new use cases already being developed
Defining future governance of ACAP
 Working towards sustainable model for future
management and development
 Options
 Create a new organisation to manage ACAP in
collaboration with existing standards organizations
 Develop a relationship with an existing standards
organisation which would enable them to take ongoing
responsibility for ACAP
Encouraging implementation
 By publishers…
 …and by business partners, particularly search
engines (but also by technology providers)
WHAT CAN YOU DO NOW?
Why implement ACAP?
Why not implement ACAP?
 A way of demonstrating that you support your right
to manage the use of your content on the network
 Takes little time or effort – we have a tool to help
 Has no practical impact today – does not impact the
way the search engines crawl or index your site
 Critical in the continuing campaign to persuade
search engines and other intermediaries to become
ACAP compliant – and take your rights as seriously
as you do
ACAP – ultimately it’s about
enabling innovation
 Greater confidence in allowing your content to be
made available on network
 Greater confidence that your policies will be
understood by your business partners
 Where are the new sources of revenue?
 ACAP doesn’t define new business models, but it
enables them
Consider joining ACAP
 Demonstrate your support for what we are seeking
to achieve
 Members are helping us to define the future
 Can propose new Use Cases and participate in new
technical and governance development
 Membership fee €5000
26 March 2008
[email protected]
www.the-acap.org
WEBCONTENT: Te Mooi Om Weg Te Geven
NUV, Amsterdam
Mark Bide
ACAP Project Director