Transcript 3rd Nordic Marketing Conference, Workshop Report

3rd Nordic Marketing
Conference, Workshop Report
• Workshop 8
• Product
Development and
Access to Individual
Data for Research
Purposes
Participants of the workshop
•
•
•
•
Otto Andersen DSt
Birute Stolyte StatLit
Camilla Torp SSB
Fredrik Bood SCB
• Agneta SträngAbrahamsson SCB
• Juha Honkkila SF
• Marianne Johnson SF
• Eero Tanskanen SF
Main Topics Discussed
• Different access to microdata:
- Denmark: on-line
- Sweden: on-line (new), off-site
- Norway: off-site
- Finland: off-site, on-site (enterprises)
• Technical solutions
• Tailoring databases
- need to know principle
Other Topics Discussed
• Dissemination of metadata:
-Internet
• Pricing:
- By hour
- Per unit
- Grant
• Internal organisation
- Centralised versus decentralised