Transcript Slide 1
Delbert Ault Marketing & Promotions University of Kentucky Parking & Transportation Services Bicycle - means a device that a person may ride and that is propelled by human power and has two tandem wheels at least one of which is more than 14 inches in diameter. (Kentucky) - § 32-5A-281 A human-powered vehicle with two wheels in tandem design to transport by the act of pedaling one or more persons seated on one or more saddle seats on its frame … but does not include a tricycle. (Alabama) Bike Lane - means any portion of a sidewalk or roadway defined by signs, stencils, and paint that is dedicated for use by bicycles Bike Path - means an area designated for the exclusive use of bicycles Shared-use Path - means any designated and marked pedestrian walkway, sidewalk, or area for use by both pedestrians and bicyclists. Bike Route - a route or course of travel over city streets, highways or right-of-ways which has been designated for bicycle travel by posting of signs Successful bike registration begins with understanding the value of increased bike use on a campus or in a community • Reduces need for vehicle parking spaces • Less noise pollution and air pollution • Contributes to rider’s physical health • Lessens traffic congestion • Saves money vs. automobile use - less fuel - Insurance, parking, wear & tear costs (repairs) Did you know … … if you live within two to five miles of your workplace or university, and live in a metro area or attend an urban-situated university, chances are you can get to your destination faster by riding a bike? • Similar programs have reduced bike thefts • Increases lost or stolen bike recovery by 30%* • Opportunity for safety inspection and equipment check • Opportunity to educate about safety and bike laws * National Bicycle Registry, 2004 • Rider identification in case of accident • Provides opportunity for communication • Assists in bicycle law enforcement • Can help raise funds for: • Recovery of registration costs • Printing and distribution of literature, maps, etc. • Bike Coordinator • Bike facilities Don’t Ask! The bicycle registration launch is extremely important • Marketing & promotion • Easy and accessible sign-up Marketing & Promotion • public service announcements • press releases • presentations for groups and organizations • flyers at bike shops, hot spots, etc. • e-mails, listservs, renewal mailouts, etc. Easy and Accessible Sign-Up • registration tables/booths - government buildings - student center - heavy-traffic bike area (near bike racks) - shopping centers - dorms, residence halls These are in addition to on-line, bike office, etc. • Online - Best option; greater response • In person - may create wait time or longer lines - less response and slower - better to have multiple location, tables • Telephone • Mail-in application You must EXPLAIN the program and its benefits to gain support and acceptance • University and student groups • Community agencies and leaders • Local law enforcement • Bicycle dealers & organizations You must EDUCATE students, employees, and the community of the advantages of bicycle registration You must lay out what is EXPECTED from cyclists and others • ALL must register their bike • Consequences of not registering • Enforcement guidelines • Name, Address, Phone numbers • E-mail address • Student, employee or personal I.D. • Bike manufacturer and model • Primary and secondary color • Serial Number • sticker - applied directly to bike frame • locking permit sleeve - Attach to handle bar • engraving • The estimated cost to register a bike is $2 - decals - promotion - personnel Fee X X X X No Fee Some cyclists will complain Less Cyclists will register Can improve bike program May portray as more important Less complaints from public X X X No fee $3 per year $5 for 5 years $10 for life $15 for 10 years $15 for life Note 1: Owner must report bike sold, lost, stolen or destroyed Note 2: Each new owner must register the bike Pick the fee the best fits your situation Bicycle Regulations must be COMPREHENSIVE and EASY TO UNDERSTAND Bicycle Regulations must contain: registration guidelines parking violations traffic violations penalties and costs for violations impound and appeal procedures Bike registration will give your university or municipality the opportunity to communicate with cyclists about bike laws and bike safety. Teach ‘em before you tow ‘em • Cited bikes will have a known owner • Impounded bikes are easier to claim • Warnings can be issued before citation • Law enforcement agencies can contact owner Bicycle registration start date: July 2009 Estimated daily # of bikes on campus: 4,500 Number of registered bikes: 3,480 Percentage of bikes registered: 77% UK bike use increase 1999-2009: 37% We never had to register our bicycles before. Why do we have to do this now? We believe that a registration program will help us better educate and enforce the rules that will make bicycling at UK a positive experience for everyone. Registration has benefits for all members of the UK community, not just cyclists. Who must register their bicycles? Where can I do it? All members of the campus community who plan to park their bicycle on campus must have a valid bicycle permit. Starting in July 2009, bicycle permits will be available at Parking Structure #6 (721 Press Avenue) and at www.uky.edu/Parking. What if I have more than one bicycle? You must register each bicycle that you plan to park on campus. I don’t ride a bike. How will this benefit me? As more members of the University community turn to cycling, the demand for parking will be reduced. When that happens everyone wins – our campus, our community and our environment.