Transcript PRESENTATION TITLE PRESENTATION TITLE PRESENTATION …

Susan G. Komen for the Cure
Twin Tiers Region Affiliate
Affiliate Overview – June 2010
www.twintierskomen.org
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Where the Promise Began
 Nancy G. Brinker promised her dying
sister, Susan G. Komen, she would do
everything in her power to end breast
cancer forever.
 That promise became Susan G. Komen
for the Cure® and launched the global
breast cancer movement.
 Today, Komen for the Cure is the
world’s largest grassroots network of
breast cancer survivors and activists.
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Where the Promise Has Taken Us
 For the past 25 years, Komen for
the Cure has played a critical role
in every major advance in the fight
against breast cancer
 Nearly 75 percent of U.S. women
over 40 years old now receive
regular mammograms, the single
most effective tool for detecting
breast cancer early
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Where the Promise Has Taken Us
M O R E
The five-year survival rate for breast
cancer, when caught early before it
spreads beyond the breast, is now 98%
The federal government now devotes more
than $900 million each year to breast
cancer research, treatment and prevention
America’s 2.3 million breast cancers
survivors, the largest group of cancer
survivors in the U.S., are a living testament
to the power of society and science to
save lives
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Our Mission
 To save lives and end breast cancer
forever by empowering people, ensuring
quality care for all, and energizing science
to find the cure
 Through our values; inclusion,
stewardship, honesty, openness,
passion, and empowerment, we work
365 days each year to live up to our
mission
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Looking to Our Future
 We all envision a world without breast cancer
 We work to share the messages of knowledge
as well as hope as we work toward a cure
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Our Values Guide Us
 Inclusion – Sweeping through nine counties in New York and
Pennsylvania, we make information and assistance available in all
communities
 Stewardship – We provide guidance and understanding to those
women finding their way through breast cancer treatment
 Honesty – Through the years, we continue to share the truth about
breast cancer, and what the battle entails
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Our Values Guide Us
 Openness – providing a warm and welcoming embrace for women
who may be facing some of the most difficult challenges of their life
 Passion – this cause and this message drives everyone involved in
our work
 Empowerment – from the grants that help the sick to the race that
celebrates the well – we lift women up and support them through
breast cancer battles
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Where the Twin Tiers Region Affiliate Began
 The tragic and early death of LPGA
golfer, Heather Farr, an LPGA Corning
Classic favorite became a cause for
action
 Tournament Director Dawn Marie
Castellana challenged the 12 hospitals
who benefited from the tournament to
create a health fair during
tournament week to raise breast cancer
awareness and knowledge
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Thanks to Our Own Nancy!
 Dr. Nancy King provided the driving force
behind the Elmira Affiliate of the Susan G.
Komen foundation in 1999
 In 2007, the Elmira Affiliate grew into the Twin
Tiers Region Affiliate, serving six counties in
New York: Chemung, Steuben, Schuyler,
Tompkins, Tioga and Broome; and another three
in Pennsylvania: Tioga, Potter and Bradford.
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The Twin Tiers Race for the Cure
In 2010, 2573 runners and walkers participated, raising
more than $130,000 for our Affiliate
 The
raised
2010Race
Goal:has
$75,000
more
than $330,000 in
revenues
years,
with 75% of
 5
2010
Achievement:
the
funds remaining
>$130,000
locally to ensure
education, screening
 2010 Goal: 2,000
and treatment for the
participants
women in our
 2010
Achievement:
community
2573
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Race Participation
3000
 Participation has increased 165% in 10 years!
2500
 Since 2007, we’ve seen a growth of 138%
2573
2000
1674
1500
1255
1000
970
1078
500
0
2000
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2007
2008
2009
2010
A Cause Supported by All Ages
2010 Race for the Cure
 100% increase in the 16-19 age range
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 78% increase in the 20-29 age range
2009
 59% in the 60 to 69 age range
500
2010
517
463
419
400
330
351
365
300
241
235
193
200
139
117
175
170
140
110
85
100
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0
<10
14
15>11
19>16
29>20
39>30
49>40
59>50
69>60
70 AND
UP
2010 Online Registrations
1000
900
 Our improved website enabled a dramatic increase in online
registrations for the 2010 Race
763
800
700
600
496
500
400
345
300
200
100
0
2008
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2009
2010
The Message of Race Day
 Survivor Race participation has
 Race day honors survivors of
increased 45% since 2008
breast cancer and pays
homage to the men and women
affected by this disease
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126
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 Runners, walkers,99survivors and
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loved 87
ones gather in the early
80 morning to share the message
60 of Susan G. Komen For the
Cure
40
20
0
2008
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2009
2010
Survivors Inspire and Energize Us!
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Making the Money Make a Difference
The Twin Tiers Affiliate has granted more than $540,000 across our
communities since 2005.
$150,000
$130,000
$138,000
$130,000
$106,000
$110,000
$90,000
$70,000
$60,000
$55,000
$50,000
$30,000
$10,000
-$10,000
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2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Education
 We share our message with the
community in many ways
 You can find our Board members at
any of the following places sharing the
importance of early detection:
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

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Golf courses
College campuses
Area health fairs
Service club meetings
Hospitals
High Schools
Connecting with Young People
 Younger turn-out for the 2010 Race for the Cure was the strongest
ever
 100% increase in the 16-19 age range
 78% increase in the 20-29 age range
 The Twin Tiers Young Professionals partners with our Affiliate to
reach out to the under-30 population, encouraging them to begin self
exams and be educated about breast cancer
 The BE PINK Pre-Race for the Cure party has raised more than
$15,000 for our Affiliate in 5 years
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Try on for the Cure
 Spring and Summer events held in partnership with Coldwater
Creek (Binghamton) raised $700.00 for the Affiliate last year
 $1.00 donation for every “try on”
 10% of sales for that day comes back to Komen
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Rally for the Cure
 Rally for the Cure golf events have occurred over the years at golf
courses throughout the Twin Tiers
 Most recently, an event at the Elmira Country club attracted 47
golfers who helped raise $1,535
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Bowl for the Cure
 Bowl for the Cure events
are also popular throughout
the Twin Tiers, whether
honoring specific survivors
or simply supporting our
local Affiliate
 Most recently, events at
Rossi, Dixie and Paramount
Lanes helped raise $6,500
in support of our cause,
spurred by a raffle for a
beautiful quilt
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Celebrating Survivors
“It’s About The Cure – It’s Not About the Hair”
 Held October 2007 at The Clemens Center
 A luncheon and fashion show celebrated breast cancer survivors
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What Are We Doing to Get the Word Out?
 New web site
 Education on breast health
 Spotlighting Affiliate activities,
opportunities
 Sharing survivor stories
 Facebook and Twitter
 Educational events around the
Region
 And, our course, THE RACE!
www.twintierskomen.org/
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Support Your Local Affiliate
www.twintierskomen.org
Become a Race Sponsor at one of many
Sponsorship Levels to fit your budget
Form a team of friends, family or
colleagues, OR come on your own –
walkers and runners welcome
Whether you Bowl, Rally or Try on for
the Cure, look for and participate in
official Komen events around the region
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Support Your Local Affiliate
www.twintierskomen.org
Show your support with Komen
merchandise, at www.ShopKomen.com
Help spread the word about Breast
Cancer: www.komenadvocacy.org
Get everything you need for your own event at
www.passionatelypink.org
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ADDENDUM 1
Sponsorship Levels
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Race for the Cure: Sponsorship Levels
DIAMOND ($10,000 Investment)
Company Visibility
Race-Day Recognition
 Company logo on 2,000 race T-shirts, 2,000 race
bibs and 10,000 race brochures
 Opportunity to provide gift to Breast Cancer
Survivors in Survivor Tent*
 Company logo (and link) on race section of
twintierskomen.org
 Up to three (3) banners displayed at race
 Company logo on pre-race advertisements
 Company recognized over PA system
throughout the day
 Company logo on post-race sponsor recognition ad
 Company may link to race website from their
corporate site
 Table in sponsor tent
 Signage along race route
 Ten (10) complimentary race entries
Company Participation
 Media exposure on all press releases
 Employee volunteer opportunities available
 Opportunity to provide coupon/sample/giveaway at
registration and packet pickup*
 Complimentary on-site Breast Health
Educational Workshop and materials
 Invitation to post-race sponsor recognition reception
 Company Race Team participation
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Race for the Cure: Sponsorship Levels
GOLD ($5,000 Investment)
Company Visibility
Race-Day Recognition
 Company logo on 2,000 race T-shirts and
company name on 10,000 race brochures
 Opportunity to One banner displayed at race
 Company logo (and link) on race section of
twintierskomen.org
 Company recognized over PA system
 Company logo on select pre-race advertisements
 Signage along race route
 Company logo on post-race sponsor recognition
ad
 Company may link to race website from their
corporate site
 Eight (8) complimentary race entries
 Opportunity to provide coupon/sample/giveaway at
registration and packet pickup*
 Invitation to post-race sponsor recognition
reception
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 Table in sponsor tent
throughout the day
Company Participation
 Employee volunteer opportunities available
 Complimentary on-site Breast Health
Educational Workshop and materials
 Company Race Team participation
Race for the Cure: Sponsorship Levels
SILVER ($2,500 Investment)
Company Visibility
Race-Day Recognition
 Company logo on 2,000 race T-shirts and
company name on 10,000 race brochures
 One banner displayed at race
 Company name (and link) on race section of
twintierskomen.org
 Company recognized over PA system
 Company may link to race website from their
corporate site
 Six (6) complimentary race entries
 Opportunity to provide coupon/sample/giveaway at
registration and packet pickup*
 Table in sponsor tent
throughout the day
Company Participation

Employee volunteer opportunities available
 Complimentary on-site Breast Health
Educational Workshop and materials
 Company Race Team participation
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Race for the Cure: Sponsorship Levels
BRONZE ($1,000 Investment)
Company Visibility
Race-Day Recognition
 Company logo on 2,000 race T-shirts and
company name on 10,000 race brochures
 Table in sponsor tent
 Company name on race section of
twintierskomen.org
 Company may link to race website from their
corporate site
 Four (4) complimentary race entries
 Opportunity to provide coupon/sample/giveaway at
registration and packet pickup*
 Corporate name on sponsor thank-you
banners
 Company recognized over PA system
throughout the day
Company Participation
 Employee volunteer opportunities available
 Complimentary on-site Breast Health
Educational Workshop and materials
 Company Race Team participation
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Race for the Cure: Sponsorship Levels
CRYSTAL ($500 Investment)
Company Visibility
Race-Day Recognition
 Company name on 2,000 race T-shirts and
company name on 10,000 race brochures
 Corporate name on sponsor thank-you
 Company name on race section of
twintierskomen.org
 Company recognized over PA system
 Company may link to race website from their
corporate site
Company Participation
 Two (2) complimentary race entries
banners
 Employee volunteer opportunities available
 Complimentary on-site Breast Health
Educational Workshop and materials
 Company Race Team participation
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Race for the Cure: Sponsorship Levels
WATER STATION (3 available – $1,000 ea.)
There are three (3) highly visible water stations on the course. Each sponsor has
the opportunity to staff a station with company volunteers. Stations are located at
the 1-mile marker, at the 2-mile marker and at the finish line.
Benefits Include:
 Corporate banners at water station
 Logo on race-course map
 Permission to provide companybranded paper cups for water station
 Permission to provide companybranded table cloth
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