Transcript Document
Business Information Universe
Module 2: Seeking for business information – Web-based information resources Part E: Markets, marketing and international trade information International Summer School on Information Literacy, funded by CEI, 10-14 September 2007, Fermo, Italy Sabina Cisek, PhD Associate Professor Institute of Information and Library Science, Jagiellonian University Krakow, Poland [email protected]
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Markets, marketing and international trade information encompasses:
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information about markets – local, national, international, global – background, people (demographics, consumer behavior, income), economic indicators and statistics, etc.
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information about industries, market sectors and market share of a brand, firm, product information about market research, marketing, advertising, promotion, etc.
information about international trade, exports/imports
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Markets, marketing and international trade information (I):
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National markets – countries and their economies
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country background
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geography, climate, environment, natural resources, etc.
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government, administration, political system
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people – demographics, population, age structure, geographical distribution (urban? rural?), ethnic groups, family income and consumption, etc.
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culture, tradition, religion, ethics and values, lifestyle, healthcare, social problems
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Markets, marketing and international trade information (II):
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country economy
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economy basics – type of economy, level of development, unique areas of specialization, major economic events, currency, fiscal year
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national accounts, indicators and statistics – GDP, inflation rates; labor force, unemployment; budget, investment, public debt; risk; etc.
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industries – structure and characteristics
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international trade – exports/imports, balance of trade, trade partners
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Markets, marketing and international trade information (III):
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country infrastructure and technology
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communications (internet, phones, radio, TV)
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transportation (airports, railways, roads, etc.)
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country legal system
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advertising regulations
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copyright and intellectual property regulations
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fiscal policy, taxes
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labor laws
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patents, standards, trademarks
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Countries’ background – finding local search tools
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Search Engine Colossus – International Directory of Search Engines http://www.searchenginecolossus.com/ European Search Engines, Directories and Lists http://www.netmasters.co.uk/european_search_ engines/ Baltic Sea States – Web directory for the Baltic Sea region and Eastern Europe http://bibl.sh.se/baltic/
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Official sources offered by international organizations
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EU – Eurostat: http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1 090,30070682,1090_33076576&_dad=portal&_schema=P ORTAL OECD: http://www.oecd.org/countrieslist/0,3351,en_33873108_3 3844430_1_1_1_1_1,00.html
the International Monetary Fund: http://www.imf.org/ http://www.imf.org/external/country/index.htm
the World Bank – Countries & Regions: http://go.worldbank.org/9FV1KFE8P0 the World Bank Group – Doing Business: http://www.doingbusiness.org/
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Official sources offered by national authorities
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CIA – The World Factbook: https://www.cia.gov/library/publications/the-world factbook/index.html
Chambers of commerce and industry:
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World Chambers Network http://www.worldchambers.com/default.asp
National statistical offices:
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ISI – International Statistical Institute – Directory of Official Statistical Agencies & Societies http://isi.cbs.nl/directory.htm
National Statistical Offices – data sources and links: http://www.stat.gov.pl/gus/2206_ENG_HTML.htm
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Statistical Sites on the World Wide Web: http://www.bls.gov/bls/other.htm
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Non-official but useful information sources
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BusinessPatrol.com – Country Links http://www.businesspatrol.com/
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Inside World, InsideCountries http://www.insideworld.com/ , http://www.insidecountryinfo.com/
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Market research
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International Market Research Information: http://www.imriresearch.com/
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Market Research Portal: http://www.marketresearchworld.net/
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Glossaries (I)
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Central Statistical Office – Poland – Terms used in official statistics: http://www.stat.gov.pl/gus/definicje_ENG_HTML .htm
ISI – International Statistical Institute – Multilingual Glossary of Statistical Terms: http://isi.cbs.nl/glossary.htm
The OECD Glossary of Statistical Terms: http://stats.oecd.org/glossary/ U.S. Department of Labor – Bureau of Labor Statistics: http://www.bls.gov/bls/glossary.htm
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Glossaries (II)
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Dictionary of Advertising http://advertising.utexas.edu/research/ter ms/ Market Research Glossary http://www.marketresearchworld.net/inde x.php?option=com_glossary&Itemid=26 Marketing Terms.com – Internet Marketing Reference http://www.marketingterms.com/
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Assignment – work in pairs – and answer following questions:
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How many kilometers have in total railways in Moldova?
When the fiscal year ends in Albania? What „GDP per capita” is? Find a definition. What are the main export and import partners of Ukraine? Where would you find the number and structure of business entities in Croatia?
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