Transcript Diapositiva 1

EUROPEANA - ONLINE VISITOR SURVEY -2011
EUROPEANA - ONLINE VISITOR SURVEY - 2011
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Methodology and aims
Profile of survey respondents
Reasons for visiting Europeana
Finding out about Europeana
Frequency of visit
Rating against main competitors
Additional functions and features
EUROPEANA - ONLINE VISITOR SURVEY - 2011
Methodology
Online survey – 15 structured questions – some comparable to 2009
11th May – 25th May 2011
Incentivised – Entry into prize draw for iPad
Invitations – link from homepage, email to subscribers of
Europeana eNews, posted on Europeana Facebook,
Twitter, Linkedin and Blog pages
Languages – English, German, French, Italian, Polish and Spanish
Responses – 5,231 responses
Aims
To obtain user feedback on a range of factors – Profession,
Institution, Reason for Use, Language, Residency, Frequency, Rating
against main competitor and new features.
EUROPEANA - ONLINE VISITOR SURVEY - 2011
Chart 1 - Age Breakdown of Respondents - 2011
20%
23%
Under 15
15-18
17%
19-24
25-34
4%
35-44
22%
14%
0%
0%
45-54
55-64
65+
EUROPEANA - ONLINE VISITOR SURVEY- 2011
Chart 2 - Profession Breakdown of Respondents - 2011
Professional/managerial
15%
13%
Lecturer/teacher/ trainer
Scientific/technical
9%
26%
Administrative
8%
Researcher
Student/trainee
6%
18%
2%
Sales
Supervisory
Unskilled
1% 2%
Other
EUROPEANA - ONLINE VISITOR SURVEY
Chart 3 - Geographical Breakdown of Respondents
Italy
Germany
10%
Spain
10%
34%
8%
Netherlands
France
8%
3%
7%
4%
5%
5%
6%
USA
Belgium
Greece
UK
Portugal
Other
EUROPEANA - ONLINE VISITOR SURVEY
Chart 4 - Europeana - Reason for Use - 2011
73%
For my personal interest
For my work
9%
18%
For my studies
EUROPEANA - ONLINE VISITOR SURVEY - 2011
2009
How found out
Read about it in paper/journal
Responses
2011
% Responses
%
1,516
47.4
1720
32,9
Link from another web site
671
21.0
725
13,9
Someone told me about it
240
7.5
505
9,7
-
-
456
8,7
263
8.2
403
7,7
-
-
340
6,5
65
2.0
113
2,2
-
-
87
1,7
89
2.8
72
1,4
I can´t remember
174
5.4
640
12,2
Other
181
5.7
165
3,2
3,199
100.0
5226
100,0
Links from search engine results
Someone sent me a link
Search engine
I am involved in the Europeana project
Link from Social Media site
Link on a blog
EUROPEANA - ONLINE VISITOR SURVEY - 2011
Chart 5 - Europeana - How many times visited? - 2011
1600
1400
1200
1000
800
1456
1428
600
400
711
593
200
271
154
173
207
239
40-49
50-99
100+
0
1st time
"2-4"
"5-9"
"10-19"
20-29
30-39
EUROPEANA - ONLINE VISITOR SURVEY- 2011
Chart 6 - Europeana - Rating against main competitor
Search functions
Navigation around the site
Ease of access to content
Better
Presentation of results
Similar
Worse
General look and feel of site
Usefulness of content
Trustworthiness of content
0%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
EUROPEANA - ONLINE VISITOR SURVEY - 2011
Chart 7 - Europeana - Usefulness of additional Functions
Add my own pictures, comments, stories, tags etc.
Mobile applications
Alert services for new content
Event exhibition calendar
Download images, texts, videos, sounds etc
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Not useful at all
Not useful
Neither
Useful
Very Useful