Transcript Verbal Techniques in Static Images - Ms Kempthorne

Static Images – The
Elements of a Poster
Static Images aim to
CAPTURE ATTENTION
This is achieved by using a variety of VISUAL and
VERBAL features and combining them to
DELIVER A MESSAGE or KEY IDEA
Look at this
image …
Closely…
What captured your attention?
Write down the first 3 things you
can remember about the image
What Colours? What Images?
What Words? What Ideas?
Visual Features of a Static Image…
COLOUR
Exaggerated, bright colours lead you to
think this movie could be a
fantasy/magical film
The colour pink reinforces that this film is
targeting females. Pink is a colour that
represents fun.
What do you notice about repeated colour in this
image?
Yellow in the
font matches
the yellow in
the warrior’s
singlet.
White and
blue lettering
matches the
colours of the
image.
Colour can also be a symbol…
Why has the designer
selected red for this poster?
What does it symbolise?
There is also an ALLUSION in
this image – can anyone
recognise it?
(Note: an allusion is where
the creator uses the
knowledge that people
already have to make links
and imply messages)
The fingerprint replacing the
letter ‘O’ is an allusion.
It plays on the idea that the
audience will associate
fingerprints with crime.
It therefore gives us a hint
about the movie and it’s genre
Layout & Balance
Don’t be afraid to have deliberate blank
space – it can help balance your poster
and make it visually pleasing.
The Rule of
Thirds..
The focus image should not be
central, but in one of the ‘third’
spaces. This makes the static image
more aesthetically pleasing. In this
image, it draws our attention
upwards.
What do you notice about the balance and layout of this
image?
• Large figure on the left is balanced by the block of writing on the right
• Dominant image is off-centre, rule of thirds
Lines…
The use of lines in a static image can direct the viewers eye
across the image towards central images or words
Cropping
Don’t be afraid to crop
your images and align
them to the edges of the
page…
Symbolism…
What might the lightbulb symbolise?
What does the skull symbolise?
What about the crutches?
VERBAL FEATURES OF A
STATIC IMAGE
• Your VERBAL features must link to the VISUAL
features that you choose. They must
complement each other.
Verbal features can be used to ATTRACT
ATTENTION, DELIVER A MESSAGE or to
CONVEY AN IDEA
Alliteration
• The repetition of
consonant sounds,
usually at the
beginning of words.
Metaphors or Similes
• Metaphor - A direct comparison between two things where
one thing is said to be another.
• Simile - A comparison using "Like" or "as"
Repetition
• Repeating certain words,
phrases or images
• This helps to CAPTURE
ATTENTION and make the
poster MEMORABLE
Second-Person Pronouns
• Using the pronoun you.
• Makes the viewer fell they are being addressed personally.
Pun
• A play on words where a word or phrase has
two meanings.
Rhetorical Question
• Is a question that is asked
in order to make a point
and without the
expectation of a reply.
• It makes the reader ACTIVE
and makes them THINK
about what the image is
saying
Emotive Language
• Language which is charged with emotion
• Language deliberately designed to arouse the emotions.
Quotes
Using a quote from a book or
film can be used to convey a
key idea or message
“Just because I like ballet
doesn't mean I'm a poof, you
know”
“I don't want a childhood. I
want to be a ballet dancer”
“All right for your Nana, for
girls. No, not for lads, Billy.
Lads do football... or boxing...
or wrestling. Not friggin'
ballet”