Transcript Reaching College Students Texas Department of Health

Prioritizing
Tobacco Policy
on Campus
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Policy
Trends
Campus Policy Trends
• Currently at least 131 100% smoke-free campuses
with no exemptions.
• At least 31 100% smoke-free campuses with minor
exemptions for remote outdoor areas.
• At least 500 100% smoke-free residential housing
policies.
American Nonsmokers’ Rights Foundation, “U.S. Colleges and Universities with Smokefree
Air Policies,” 2008. Available at: http://www.no-smoke.org/pdf/sm
okefreecollegesuniversities.pdf
State Trends
• 21 states, the District of Columbia and Puerto Rico
have now approved comprehensive (relevant,
inclusive, dealing with appropriate details) smoke-free
air legislation.
• In 2007, 7 states—Illinois, Maryland, Minnesota, New
Mexico, Hampshire, Oregon and Tennessee significantly strengthened their smoke-free air laws.
• Tennessee is the first traditional tobacco-growing state
to pass strong restrictions on smoking in public places
and workplaces.
American Nonsmokers’ Rights Foundation, “U.S. Colleges and Universities with Smokefree
Air Policies,” 2008. Available at: http://www.no-smoke.org/pdf/sm
okefreecollegesuniversities.pdf
Targeted
Marketing
Camel No. 9
Camel No. 9 (cont)
Marlboro Music
“The objective of this
test program are to
conduct bar promotions
in inner-city Black
neighborhoods to
increase awareness and
trial of KOOL MILDS
and to further reinforce
KOOL as the leading
menthol brand.”
Kool Nights Bar Promotion. Brown and
Williamson. July 2, 1987.
Spit Tobacco Promotion
Industry Targeting
• “Public health has always been fixated on 12 years olds,
but the truth of the matter is the Tobacco Companies have
always been focused on the 18-25 year olds – because
that’s where long-term addiction starts.”
-Dr. Stan Glantz Wisconsin College Summit Keynote 2002
• “Younger adult smokers are the only source of
replacement smokers…if younger adults turn away from
smoking, the industry must decline, just as a population
which does not give birth will eventually dwindle.”
-2/29/84 RJR Reynolds document “Young Adult Smokers
Strategies & Opportunities”
Industry Targeting
• Public health tends to break everything down by
demographic (age, gender, ethnicity, etc).
• The Tobacco Companies break things down by
lifestyle (rebel, artist, affluent, social). Maybe we
should learn from them.
“Life transitions (leaving home, first job, new friends, etc)
are key times to engage people in smoking behaviors.
We need to make smoking a key element of every life
transition.”
-Dr. Stan Glantz, Wisconsin College Summit Keynote 2002
Why Work With
College Campuses??
• According to the US Census there are 25.5
million 18-24 year olds living in the United
States.
• Approximately 31% in this age group are
enrolled as full or part time students in a two
or four year college. (7,905,000)
Why College Students?
• From 1993-1997 prevalence of current
(30day) cigarette smoking rose by 27.8% in
college population
• 26.7% college students are current smokers
• 28% of college smokers began to smoke
regularly at or after age 19
• Half of college smokers had tried
unsuccessfully to quit in the previous year
Wechsler et al., 1998
Why College Students?
• Cigarettes are the tobacco product of
choice for college students
• 2.3% Currently use Smokeless Tobacco
• College Students are occasional cigar
smokers. Less than 1 % of current
cigar users smoked them daily
• 8.5% of college smokers smoke cigars
Wechsler et al, 2000
CDC, 2005
Why College Students?
• <ADD specific tobacco data from your
campus or state.>
• <YRBS high school senior data>
Campus Subpopulations
College Students
–
–
–
–
–
Freshmen
Fraternity and Sorority
College Baseball Players and Other Men Teams
Art Students/Theater Students
Women(especially those in majors where weight is
an issue)
• Women
• GLBTQ
• Disparate Populations
Why Peer Education?
• Peer education and peer educators are valuable
components to coordinated campus prevention. We
found that peer education has an impact on
campuses in two ways:
• A) students who participate in peer education;
• B) Peer educators impact the campuses and
communities in which they live.
Why Peer Education?
• Peer educators make healthier choices about
substance use.
• Peer educators are positively affecting the
lives of others.
• Students believe being a peer educator
positively affects their lives.
• Peer educators play many roles in helping
others.
Healthy Choices
Continuing to Create
Change With Students
A Peer Education Perspective
We need to motivate students to be responsible
for their own health
Continue to help students choose health by
inviting them to “positive” possibilities
We need to promote the health of the “most”
while reaching out to the “some.”
Create campus environments where
unhealthy behavior stands out and is confronted
CDC Primary Goals
for Tobacco Control
• Prevent youth initiation
• Support cessation efforts to help adults and
young people quit
• Promote efforts to eliminate second-hand
smoke
• Identify and eliminate disparities experienced
by population groups relative to tobacco and
its effects
The BACCHUS Network™
P.O. Box 100430
Denver, CO 80250
Ph: (303) 871-0901
Fax: (303) 871-0907
bacchusnetwork.org
tobaccofreeU.org