Transcript Slide 1
Global Technology Services
Accelerating SVC implementations with Softek TDMF for Business Partners
16 April 2009
© Copyright IBM Corporation 2008
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Agenda
Storage virtualization with SAN Volume Controller (SVC) Value of accelerating SVC implementations Transparent Data Migration Facility (TDMF) role SVC and TDMF use cases Value for SVC seller Simplified TDMF/implementation service pricing for SVC Call to action Contacts and Links 2 © Copyright IBM Corporation 2008
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Storage virtualization is . . .
Logical Representation Virtualization Technology that makes one set of resources look and feel like another set of resources, preferably with more desirable characteristics…
A logical representation of resources not constrained by physical limitations *
Hides some of the complexity Adds or integrates new function with existing services Can be nested or applied to multiple layers of a system Physical Resources
Some of our clients have data in environments not supported by SVC, that they want managed by SVC
Source: Evaluator Group © Copyright IBM Corporation 2008 3
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Infrastructure simplification with SAN Volume Controller
Traditional Storage Area Network (SAN)
Capacity is isolated in SAN islands Multiple management points Sub-optimal capacity utilization Capacity is purchased for, and owned by individual processors
SAN Volume Controller
Combines capacity into a single pool Uses storage assets more efficiently Single management point Capacity purchases can be deferred until the physical capacity of the SAN reaches a trigger point
95% capacity 25% capacity SAN 50% capacity
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SAN SAN Volume Controller 55% capacity
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What is “data”?
Storage Capacity:
3-broad categories: In any customer environment, storage capacity can be classified into -
RAW (or Procured) Capacity
: This is the total storage capacity of all the storage devices in the customer’s environment -
Usable Storage:
Usable (also referred to as Allocated on the mainframe) is defined as follows:
Subset of Raw Capacity that can have data written to it for productive use. Usable Storage is raw capacity less capacity that cannot be written to but that, nonetheless, consumes disk capacity. Examples of non productive capacity: operating/file systems, journaling, parity, RAID, mirroring, formatting, and spare drives
-
Written Data:
The sub-set of Usable Storage that has data written to it
system empty data RAW Capacity Usable Storage Written Data
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What is data “migration”?
ASSESS PLAN MOVE VALIDATE
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Services Services Software and Services Services
Assess
—What and how much data must be moved from source environment to target environment
Plan
—How data is moved from source to target environment
Move
—Move data from source to target environment
Validate
—Verify data was successfully moved as planned from source to target environment
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There is significant value in accelerating SVC implementations
Client value:
Enables clients to get the benefits of virtualization faster: reduced cost and complexity of managing storage, improved business continuity, improved storage utilization, improved personnel productivity, high availability and performance
SVC seller value:
Moving data FROM storage with large numbers of small Logical Unit Numbers (LUNs) to storage managed by SVC enables rapid
deployment
of SVC Moving data BETWEEN isolated SVC clusters for load balancing enables
expansion
of the SVC infrastructure Moving data FROM unsupported SVC devices TO storage managed by SVC can drive need for
more disk
and
more SVC nodes
, as well as potentially more services Moving data from a data center with no SVC’s to a new data center that is virtualized with SVC’s, for
consolidation
or
relocation
eliminates the need for infrastructure change in the old data center
Partner Internal use only – NOT to be shared with client
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Softek TDMF accelerates IBM System Storage SAN Volume Controller implementation
TDMF focuses on enterprise data migration The migration of data can be done at any time without disrupting applications…which will enable clients to accelerate SVC implementations GTS provides structured low risk migration services using TDMF TDMF can: – Provide migration between SVC clusters – Enable consolidation into a smaller number LUNs as data is migrated into SVC – Significantly reduce the amount of time required to move data, compared to manual methods TDMF can facilitate consolidation of data centers into fully virtualized and more power and space efficient environments TDMF can transparently and non-disruptively migrate data FROM unsupported devices TO devices under SVC management, while SVC will handle the migrations of data on supported devices © Copyright IBM Corporation 2008 8
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5 use cases - accelerating SVC implementation with TDMF
Case 1:
Migrating data from a large number of non virtualized LUNs to an SVC managed storage environment
Case 2
: Migrating data between Data Centers in a Data Center relocation or consolidation
Case 3:
Migrating data between separate SVC environments within the Data Center (Intra Data Center) or between Data Centers (Inter Data Center)
Case 4:
Migrating data from fully provisioned storage into thinly provisioned storage managed by the SVC
Case 5:
Migrating data FROM unsupported devices and INTO SVC environments © Copyright IBM Corporation 2008
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Case 1: Migrating data from a large number of non virtualized LUNs to a SVC managed storage environment
Large number of small LUNs
Logical Volume 10 Logical Volume Physical Volume
TDMF will consolidate smaller LUNs into a SVC virtualized environment with fewer large LUNs Facilitates migration from unsupported configurations into SVC managed storage environment
Physical Volume © Copyright IBM Corporation 2008
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Case 2: Migrating data between Data Centers in a Data Center relocation or consolidation
Source Data Centers Target Data Center: SVC Implemented 10101010101010 10101111010111 10101011010100 01010100001101 10111010001010 10101010101010 10101111010111 10101011010100 01010100001101 10111010001010 10101010101010 10101111010111 10101011010100 01010100001101 10111010001010
11 TDMF allows for distance migrations through the network Using TDMF to migrate data off of devices located in remote sites into target SVC enabled environments: – Accelerates movement of data to target SVC site – Data can be relocated from both SVC supported and unsupported devices without requiring any interim steps – Minimizes outage requirements for implementation © Copyright IBM Corporation 2008
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Case 3: Migrating data between separate SVC environments within the Data Center (Intra Data Center) or between Data Centers (Inter Data Center)
1010101010101010101 1010111101011111010 1010101101010000110 0101010000110101111 1011101000101001110 TDMF 1010101010101010101 1010111101011111010 1010101101010000110 0101010000110101111 1011101000101001110 Within a Data Center OR between Data Centers SVC Environment A SVC Environment B
12 TDMF allows for distance migrations through the network, thus allowing for migrations between remote and local SVC environments Using TDMF to migrate data FROM the SVC enabled source environment TO the target SVC enabled environments : – Facilitates data movement between SVC environments – Accelerates movement of data to target SVC site – Minimizes outage requirements for implementation © Copyright IBM Corporation 2008
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Case 4: Migrating data from fully provisioned storage into thinly provisioned storage managed by the SVC (1 of 2)
‘Thick’ or Traditional Thin Provisioning
Free Space Allocated Space Free Space Allocated Space Volume A Volume B Physical Disk Logical Volumes Free space must be allocated to each volume, and therefore to each application/business function to allow for future growth. Some volumes may be under-utilized, yet the space allocated to them is unavailable for use by other applications.
Free Space Allocated Space Allocated Space Savings $$$ Volume A Volume B Logical Volumes Physical Disk Free space is pooled and available to any volume/application that requires it, this yields higher disk utilization and drives cost savings as less physical disk is needed to satisfy business demands. © Copyright IBM Corporation 2008
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Case 4: Migrating data from fully provisioned storage into thinly provisioned storage managed by the SVC (2 of 2)
• • TDMF for Windows will support migrating data from fully provisioned storage into thinly-provisioned storage provisioned by the SVC This will allow clients to not only move rapidly to a virtualized environment, but also reclaim unallocated storage at the same time.
Windows Server TDMF Windows Migration SVC
TDMF
Partially used fully provisioned storage Fully Utilized Thin provisioned Storage © Copyright IBM Corporation 2008
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Case 5: Migrating data FROM unsupported devices and INTO SVC environments
Devices that are not supported by SVC cannot be attached to the SVC node. The data on these devices cannot be migrated into the SVC environment using SVC’s migration tools Using TDMF to migrate data to the target SVC enabled environment : – Accelerates SVC implementation – Minimizes outage requirements for implementation – Reduces labor required by up to 75%
NEW: DS8100s (SVC Managed) 1010101010101010101 1010111101011111010 1010101101010000110 0101010000110101111 1011101000101001110 TDMF Unsupported frames to be retired or Re-provisioned elsewhere
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Within a Customer’s Data Center
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Value to Business Partner seller of using TDMF to accelerate SVC Implementation
Clients have to address bringing data from unsupported environments under management of SVC Manual migration of this data into SVC is slow. Using TDMF can greatly accelerate migration of this data into SVC environment The more data migrated under SVC, the greater the need for additional storage arrays and additional SVC control units. TDMF enables Business Partner seller to: Sell more SVC nodes to manage the disk arrays, sell more disk to hold the data that was in unsupported environments sooner, and sell more disk to hold the data that was in remote SVC environments Example: Accelerating SVC implementation in a 150 TB environment can drive
$197K
Partner disk and SVC revenue, as well as
$135k
incremental Business in TDMF license fees and support services, plus any additional services revenue
TDMF Accelerates SVC Implementation in 150 TB Environment: Incremental Revenue from Increased SVC Footprint
1 2 source: SVC Product Marketing source: 38 Terabytes * $3.59/GB * 1000 GB/1TB 350,000 300,000 250,000 200,000 150,000 100,000 50,000 135,100 57,000 139,700 I
SVC license fees: $57,000 Disk sales: $139,700
Incremental Disk sales Incremental SVC License Fees TDMF OSE License Fees 2 1 (38 additional TBs) (38 additional TBs) 16 © Copyright IBM Corporation 2008
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Simplified and aggressive discounted pricing: TDMF with SVC (1 of 2)
Program pricing approach for SVC opportunities
- Prices apply only for existing SVC clients and/or new transactions which include significant SVC content - Only one data point is needed to obtain price quotation – total open systems usable storage capacity in the client’s environment (NOT unsupported capacity) Solution List Price tables located on PartnerWorld.
- Solution price from IBM includes: • Software license to cover use of TDMF • Year 1 support services (maintenance) are mandatory - Business Partners should include their own implementation services and/or migration services
Licensing is based on one simple # - total open systems usable storage capacity
-
Usable storage: *
(or writeable) • The subset of raw capacity that
can have data written to it for productive use
.
• Raw capacity less capacity that cannot be written to but that, nonetheless, consumes disk capacity. -
Examples (of the delta between usable and raw capacity) would be: operating/file systems, journaling, parity, RAID, mirroring, formatting, and spare drives.
Note: The URL provided on this slide is on a secure server. You must register at www.ibm.com in order for this URL to work. In addition, you should copy and paste this URL into your browser. Do not attempt to launch the URL directly from this presentation. The content of the Web page this URL links to might not be accessible.
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Simplified and aggressive discounted pricing: TDMF with SVC (2 of 2)
NOTE – These prices are only applicable for existing SVC clients and/or new transactions which include significant SVC content
Indicative Pricing Process
(please refer to List Price table in PartnerWorld) i.
Determine client’s
total
capacity); open systems usable capacity (total usable capacity, NOT unsupported ii.
Find appropriate band level that corresponds with the current total open systems usable capacity in the client’s environment iii.
iv.
i.
Determine solution price Determine license list price and apply the appropriate license discount and apply to list price ii.
Determine support services list price and apply the appropriate support services discount to support services list price Contact BPSST for support and final price quotation before presenting to the client i.
ii.
List Price Examples
i.
18 Terabytes Usable Open Systems Storage Capacity License List Price = $ 29,918 ii.
Annual Support Services List Price = $6,582 147 Terabytes Usable Open Systems Storage Capacity i.
License List Price = $103,525 ii.
Annual Support Services List Price = $22,775 Note: The URL provided on this slide is on a secure server. You must register at www.ibm.com in order for this URL to work. In addition, you should copy and paste this URL into your browser. Do not attempt to launch the URL directly from this presentation. The content of the Web page this URL links to might not be accessible.
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Call to action for Business Partner sellers
Review every SVC opportunity or existing SVC client Determine if the client has: – Unsupported SVC environments – Requirement to migrate data across Data Centers into an SVC environment – Requirement to migrate data between separate SVC clusters within a Data Center or across Data Centers – Requirement to implement thinly provisioned storage Identify the client’s total open systems usable storage capacity Assess the client’s need for migration services – Can the client achieve a predictable outcome for data migrations? – Does the client have resources in-house to execute a complex data migration?
Refer to Price Tables on PartnerWorld for Indicative Pricing Engage the BPSST for support and final price quotation Note: The URL provided on this slide is on a secure server. You must register at www.ibm.com in order for this URL to work. In addition, you should copy and paste this URL into your browser. Do not attempt to launch the URL directly from this presentation. The content of the Web page this URL links to might not be accessible.
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Accelerating SVC implementations is good for everybody
The Client realizes the benefits of SVC on more of their data, sooner The Business Partner Seller has an opportunity to sell more value to their clients and drive revenue and margin © Copyright IBM Corporation 2008 20
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More information and sources
IBM Data Mobility Solutions Internal Portal
IBM Data Mobility Solutions – Softek Asset License EP
Note: This slide contains links to content outside this presentation, which might not be accessible.
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Contacts and links
Contact your local IBM Data Mobility Channel Manager Location Data Mobility/Softek Channel Manager
US Canada
John Campbell,
Phone: 1-818 539-3263 Email:
Ken Copas,
Phone1-614-456-3195 Email:
Darrell James,
Phone: 1-404-379-9466 Email
Tony Aziz,
Phone: 1-416-478-5412 Email:
Latin America NE, SW, CEEMA
Carlos Eduardo Atti,
Phone: 55-11-2132-5171 Email:
Timo Nopanen,
Phone: 33-1-4188-5469 Email:
Japan, AP Global Programs
Sean Cavanaugh,
Phone: 1-705-523-7221 Email:
[email protected] Jennifer Stone,
Phone: 1-603-203-9020 Email:
PartnerWorld
Note: The URL provided on this slide is on a secure server. You must register at www.ibm.com in order for this URL to work. In addition, you should copy and paste this URL into your browser. Do not attempt to launch the URL directly from this presentation. The content of the Web page this URL links to might not be accessible.
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