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Leverage Government Funds to Broaden Your Impact,
Expand Your Reach, and Strengthen Your Brand
Andy Sheehy, United Way California Capital Region
April 29 - May 1, 2015
Introduction
Andy Sheehy
Executive Vice President &
Chief Strategy Officer
United Way California Capital Region
Email: [email protected]
The Dilemma
When transitioning to Collective Impact, what comes first?
The Dilemma
More
Donors
Better Pitch
Increase
Results
Increase
Impact
Investment
Broaden
Reach
The Solution
Divine intervention?
Get Free Government Money!!!
The Need
Hunger in America
• More than 17 million households in America are food
insecure. (Source: Share Our Strength: No Kid Hunger Facts on Childhood Hunger)
• More than 16 million children in America are
struggling with hunger.
• 3 out of 4 public school teachers say that students
regularly come to school hungry. 81% say it happens
at least once a week. (Source: No Kid Hungry: Hunger in our Schools)
The Consequences of Hunger
Lack of nutritious food impairs a child’s ability to
concentrate and perform well in school. (Source: Share Our
Strength: No Kid Hunger Facts on Childhood Hunger)
Childhood hunger is linked to:
• Increased hospitalizations, developmental problems,
headaches, stomachaches and even colds;
• Higher levels of behavioral, emotional and academic
problems;
• Greater risk of truancy and school tardiness.
United Way’s Role
• Raising awareness
• Advocating
• Fundraising
• Small, targeted community programs
We can do more.
Federal Programs Help Fight Hunger
The Food and Nutrition Services Division of the U.S.
Department of Agriculture (USDA) administers several
programs that help fight hunger and obesity by
reimbursing organizations such as schools, child care
centers, nonprofits, and after-school programs for
providing healthy meals to children.
• National School Lunch Program
• School Breakfast Program
• Child and Adult Care Food Program
• Summer Food Service Program
The Opportunity
Child and Adult Care Food
Program
Summer Food Service Program
• Reimbursements for meals
served to eligible children &
adults
• Reimbursements for meals
served to children
• Generally runs during the
school year
• Meals provided at child care
centers, day care homes, adult
day care centers, at-risk
afterschool programs and
emergency shelters.
• Runs when school is out of
session for 15+ days
• Sites may be open to the
public and serve any child
who attends
• Meals provided at many types
of sites including parks, pools,
libraries, churches, schools,
apartment complexes, etc.
Program Structure
USDA
• Develops program policy, regulations & reimbursement rates
• Trains and provides technical assistance to SAs
• Monitors & reviews SA administration of the program
State Agency
• Approves sponsor applications & conducts sponsor training
• Monitors operations
• Processes payments
Sponsor Organizations
• Locates, recruits & monitors sites
• Arranges for meals
• Prepares claims for reimbursement & ensures sustainability
Sites
• Supervises activities & meal service at site
• Distributes meals & stores food appropriately
• Keeps daily record of meals served
What is a “Sponsor”?
Any organization that can handle
the financial, administrative, and
food service responsibilities of
running the program.
It is usually a nonprofit, faithbased organization, government
entity, school, child care center,
etc.
What does a “Sponsor” do?
Signs agreement with State Agency setting forth the responsibilities
of each party
Attends training conducted by State Agency on how to operate the
program
Maintains these ongoing responsibilities:
• Financial and administrative record keeping
• Manages food service (self-prep or vended)
• Trains sites
• Manages 1-200 sites
• Receives reimbursement from State for meals and administrative
costs
What is a “site”?
• The place where meals are
served to children.
• CACFP sites must have
educational activities planned.
• Sponsors can be sites too!
What does a “Site” do?
• Attends the training conducted by Sponsor
• Serves meals and supervises meal services
• Tracks the number of meals served
• Stores food appropriately
• Keeps the site clean and sanitary
• Follows program requirements and guidelines
• Conducts any additional programming (i.e. reading program,
physical activities, games, etc.)
Sustainable Impact
Meal Type
CACFP
SFSP
Breakfast
$1.62
$1.9850
Lunch & Supper
$2.98
$3.4875
Snack
$0.82
$0.8225
First year of the Healthy Meals Program: 120,000+ meals
(120,000 x $2.98) – Vendor fee =
Over $45,000 left for admin costs & program development
In Closing
United Ways can leverage government funding to:
• Increase and diversify revenue
• Provide greater impact in the community
• Broaden its reach
• Strengthen its brand
• Develop a more compelling case for support