Transcript Effective Recruiting, Team Building, & Membership Retention

Effective Recruiting,
Team Building, &
Membership Retention
By: Karim Isa, and Ramsey Hanna
About Karim
 Alma mater: University of Florida
 Brother of Lambda Theta Phi
 Emerging Leaders Associate at the
Nielsen Company
 Involvement in college:
 President, Secretary – Society of Hispanic Professional
Engineers (SHPE)
 Assistant Induction Officer, Brotherhood Chair, Social Chair –
Lambda Theta Phi, Phi Chapter
 Director, Maser of ceremonies – Multicultural Greek Council
Showcase
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About Ramsey
 Alma mater: University of San Francisco
 Brother of Lambda Theta Phi
 Strategic Sourcing Analyst at the
University of California, San Francisco
 Involvement in College:
 President- Greek Council President
 President and Induction Officer- Lambda Theta Phi, Gamma
Zeta Chapter
 Northwest and Western Regional Expansion Officer- Lambda
Theta Phi
 Resident Advisor
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Agenda
Recruitment
Retention
Team Building
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Recruitment
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Recruitment Overview
 Getting out there
 When and Where to recruit?
 How to recruit?
 Utilizing marketing tools
 Go-Forward
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What are some
recruiting best
practices?
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Getting Out There
 What type of members are you looking for?
 What traits do you want these members to possess?
 Quality over Quantity
 How many members are you looking to induct?
 Marketing & Recruiting Plan
 Tangible metrics
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When and Where
 Everywhere and anywhere
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Class
Dean’s List
Professors/ RA’s
University Sponsored events
 Ex: Student Leadership Conference
 December 32
 Paper, pen, business cards
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How?
 Benefit not features
 People join people not organizations
 Recruitment should be treated like a relationship
 Talking points
 Need to break the ice
 The key is asking open-ended questions. You want to learn
about them to keep the conversation flowing.
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THE 5 F’S
 Family/Friends
 Favorites
 Firsts
 Fun
 From
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What type of Marketing
Tools Does your
organization use?
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Marketing Tools
 Utilize Resources
 University Funding
 Company Sponsorship
 Consistent Message or Structure
 Be Creative & Innovative
 Freshmen Survival guide
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Go-Forward
 Takeaways
 What worked?
 Excuses Log
 Learn why people are not joining
 Pre-scripted pitch
 Empower new members
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RETENTION
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What are some ways to
retain members?
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What value are your members
getting?
 Members need a sense of belonging
 Ex: Welcome first time attendance
 Get everyone involved in something
 Attend other organizations meetings, learn from them
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Team Building
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Team building success
stories
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Team Building
 Everyone needs to feel important
 Get to know your team EARLY
 Create a collaborative environment
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Questions?
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Contact info:
[email protected]
[email protected]
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