Transcript Slide 1
Greening Desktop Power Protection
1
Today’s Agenda
The meaning of “Green” Why we need to be concerned?
Impact & the good news for solutions providers Shades of green, don’t be mislead What does “Green” mean to APC?
How to help?
Responding with green solutions – APC green product review Taking advantage of the opportunity Questions Critical Power & Cooling Services – APC-MGE - 2007 2
So…what does
“Green”
mean?
To some it means:
“Go” A color Luck Money Envy Kermit the Frog Eco-Friendly Recycling Conservation Alternative energy sources
The Color
The Bottom Line:
It means a lot of different things to different people Critical Power & Cooling Services – APC-MGE - 2007 3
There are many reasons for paying attention to
Green
!
Expanding population (~75M yearly) poses more demand on our resources Polar ice cap melting is contributing to 15% of the rise in sea level every year.
Every minute 69 acres of forest are cleared Every day 137 species become extinct Power plants are the largest source of key pollutants: 40% of the CO 2 emissions, a key global warming pollutant 1/3 of mercury emissions Critical Power & Cooling Services – APC-MGE - 2007 4
One that is felt in every household & business… energy prices keep increasing
100 US$/barrel 90 OIL left scale 40 30 20 80 70 60 50 NATURAL GAS right scale 00 01 02 03 04 05 US$ 000 CF 06 nov-07 12 11 10 9 8 7 6 5 4 3 2 x3 in the last 5 years… and it won’t stop!
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Pressure on the environment is massive
The Fact x2 Energy demand by 2030, mostly based in fossil energies vs.
The Need ÷ 2 CO 2 emissions to avoid dramatic climate change = Energy efficiency is a must Information Technology can’t be ignored IT accounts for 2% of the world's CO2 emissions, an impact as high as aviation Gartner Group
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The Impact
Fortune 500 have initiatives in place to look at how to make their companies greener.
Directives for Corporate Social Responsibility programs Investment in new technology Rewards offered to companies considered green SMB following suit The expectation is that green is not only good for the environment, it’s good for business Commitment to environment is an intangible asset being embraced today by consumers Green initiatives offer opportunity to communicate goodwill to customers and public Critical Power & Cooling Services – APC-MGE - 2007 7
The Good News…Opportunity
Home & Business Customers have renewed interest in products & solutions to save planet, to save money, to comply with company’s green goals Consumers & Businesses
do
care, and they’re looking for guidance Lots of opportunities for companies to find ways to help save the environment to save their customers money to increase their sales by doing the right thing!
The
bottom line
…you need to find the recipe to do this without costing your customer additional money because consumers have “green guilt” and
want
to do the right thing BUT their cost consciousness often wins out Critical Power & Cooling Services – APC-MGE - 2007 8
Why should you be knowledgeable about
Green
?
Your customers are:
Expecting it According to the BBMG Conscious Consumer Report, the vast majority of Americans expect business leaders and marketers to provide environmentally-conscious products Wrestling with how to be green and looking to you to provide suggestions Feeling a significant amount of pressure to be green – “green guilt” An internal conflict of the wallet vs. doing the right thing A stronger sense of social responsibility Critical Power & Cooling Services – APC-MGE - 2007 9
Green
…it’s easy to be mislead
How do you know when something is truly Green?
Many companies have products that use
some recycled
content. -- This could be considered green, but should it be?
Greenwashing
could also include labeling a product as organic or 100% natural, so to be described as green. Critical Power & Cooling Services – APC-MGE - 2007 10
What actually makes a product
Green
?
Green products have limited/decreased environmental impact
Manufacturing, Packaging, Shipping
Uses less raw materials Uses recycled materials Less processing to create Minimizes unnecessary packaging and materials Less energy to get the raw materials and finished goods to your door
Usage
Less power consumption during use Expends electricity only when needed Expends electricity efficiently Has a longer service life
Disposal
Renewable or recyclable components that are easily separated at end of life Less hazardous material Critical Power & Cooling Services – APC-MGE - 2007 11
APC is doing it’s part to be green…
Conservation:
Energy management: – – Passive: reducing the amount of energy consumed in every day life Active: managing loads to optimize the use of utility and alternate energy to reduce cost and consumption of power while balancing the opposing need of system availability.
EPA Energy Star program – Establishing criteria for our UPSs Limiting usage of raw materials
Environmental Impact:
RoHS compliance (less hazardous materials) Renewable resources Coordinated battery recycling program
Renewable Energy:
Solar, Wind, Fuel Cells, Bio Fuel, BioMass, Geothermal, Marine, etc.
– Inverters… “where we began” Critical Power & Cooling Services – APC-MGE - 2007 12
Our Environmental Policy
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Let your customers know how they can help…
Greening the HOME
You know the obvious:
Start with recycling paper, bottles, cans and plastics Begin to use compact fluorescent bulbs
Here are some less obvious:
Use double rolls of toilet paper (unless you have young kids) Use concentrated detergents in larger bottles Use an energy efficient notebook which uses 90% less energy than desktops Stop drinking bottled water Get a programmable thermostat
Save Electricity:
Turn off equipment when you leave (APC can help) Critical Power & Cooling Services – APC-MGE - 2007 14
Let your customers know how they can help…
Greening the OFFICE
The obvious:
Start with recycling paper, bottles, cans and plastics Do not print everything – hard habit to break Print double sided when possible Create wikis to share information and work on document drafts
Save Electricity:
Shut things off at the end of the day – including equipment and all lights
Some less obvious:
Designate one network printer for interoffice documents and one for official business. Load the interoffice printer with orphaned printouts (to print on the back), and the other printer with your clean paper. Then set each workstation to print to the interoffice machine by default. Use scrap paper as default in printers and copiers Use video conferencing instead of traveling to meetings Encourage ride sharing or telecommuting Critical Power & Cooling Services – APC-MGE - 2007 15
Reducing Overall Electrical Usage is Key
Reduction translates to: Improved air quality and public health More reliable grid (fewer blackouts) Preservation of natural resources (oil, gas, coal, etc.) Lower electricity bills/user costs
Spending on electricity (in trillion US$) 12 Last 100 years 12 Next 20 years > Reason enough to focus on reducing!
Source: International Energy Agency Critical Power & Cooling Services – APC-MGE - 2007 16
Why focus on reducing electricity usage at the desktop?
Computers and monitors account for 40% of global IT device carbon emissions – nearly double that of data and server centers* Each year, enterprises waste $40 billion powering devices that are not in use* 2/3 of the typical energy used by an office computer is wasted because it is on when no one is there to use it ** More than 80% of users disable computer power management settings within 90 days ** A single office computer produces an average of 440 pounds of carbon emissions per year ** Sources: * Gartner Group ** Verdium Critical Power & Cooling Services – APC-MGE - 2007 17
The message isn’t hard to sell in IT world
When asked whether they (IT purchasing) consider the power consumed by computer equipment important enough to constitute a significant environmental issue,
61% of all respondents said yes
. When asked to what extent environmental impact is part of their company's technology RFP or evaluation process 74% of respondents said it was slightly important or not important at all.
IT pros recognize the environmental impact of IT activities but that the green bottom line for businesses is just that -- the bottom line.
Most businesses aren't about to spend more money than they have to for eco-friendly IT measures. They will do so only if the payback is there -- if the green of dollar savings matches the green of environmental benefit." Partners can differentiate themselves as a resource to help support customer’s green efforts eWeek Jan 21, 2008
Cover story
"How Green Is Your IT Valley?"
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One of the ways to reduce your carbon footprint is to “pull the plug” The Live Earth Global Warming Survival Handbook
“Appliances… still suck power when turned off.” Electronics in standby mode use 5% of the U.S.’s Energy (about $4 Billion a year).
And now, APC offers products that can address this for you!
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Introducing Master & Controlled outlets on APC Back-UPS and SurgeArrest Products
This technology reduces power consumption by automatically shutting off power to unused peripherals (“ Phantom Loads ”) when the computer is off or goes into “sleep” or “hibernation” mode. Critical Power & Cooling Services – APC-MGE - 2007 20
Other features on the new APC Back-UPS that save electricity (and money)
High efficiency charger:
Using a high efficiency battery charging system saves up to 80% of the power used during normal day-to-day operation APC has the most efficient charging technology on the market, up to 500% more efficient than current competition Critical Power & Cooling Services – APC-MGE - 2007 21
Comparisons: APC Back-UPS vs. Competitors
Master and Controlled Outlets
Turns off non active loads when computer goes to sleep or is turned off.
Turns off 3 loads.
Average cost savings 35W per hour. All-in-one printer, external storage and speakers provides annual savings ~$26.83.
More Efficient Charger
14W per hour means annual savings of ~$12.26 per year.
Power Dissipation in Watts Competitor Part# Off mode APC BE750G 0 Brand A 750U 0.23
Standby Charger on On Line w/ no load 1.90
3.05
n/a 7.5
Brand B 800 AVR 0.68
n/a 7.7
Brand C UPS 700 n/a 3.5
4.33
Brand D 700U 2.35
n/a 11.68
All calculations are based on average US cost of .10 cents per KWh Brand E 900 UNV n/a 15.47
17.3
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Estimated savings per year on your electric bill!
Back-UPS averages: $40 per year SurgeArrest averages: $25 per year
Savings assume:
• 3 hours of computer use per day • at $0.10 per kw/hr • with the following equipment plugged into the controlled outlets: All-in-one printer, speakers and external storage device Critical Power & Cooling Services – APC-MGE - 2007 23
Business could SAVE even MORE
Using an APC unit at a business workstation can save $40 a year per computer This can translate into six and seven figure savings for large enterprises Plus, it is the right thing to do… If the typical computer/monitor combination sends 440 lbs of CO2 into the atmosphere every year, 15 workstations generate as much emissions as a mid-size car each year. More than 60% of enterprise PCs are left running after hours, on weekends and on holidays.
Average computer consumes 588 kilowatt-hours of electricity in a year and wastes almost 400 kWh of that by running at full power when not in use.
AND… It’s EASY to make an existing computer workstation equipment more energy-efficient and allow them to start seeing the pay-offs in only a few months.
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Additional features that make the new APC Back-UPS uniquely Green
High Frequency Design:
The electrical platform’s ‘high frequency’ design allows the transformer to be smaller, reducing the amount of copper used in production, and making the overall size of the unit smaller.
Smaller size reduces the amount of plastics needed for the enclosure and the volume of packaging required.
Reduced weight and size improve shipping efficiencies, minimizing fossil fuel consumption during transportation.
Smaller, lighter design lessens environmental impact
Awarding-winning design
CES 2008 Innovations Award Critical Power & Cooling Services – APC-MGE - 2007 25
Other features that make both the APC SurgeArrest and Back-UPS products Green
RoHS compliance:
Conformity to some of the strictest environmental regulations in the world makes them more environmentally friendly at end of life. RoHS restricts the use of lead, mercury, cadmium, hexavalent chromium, PBB and PBDE.
The Power-Savings SurgeArrest is considered “5 out of 6” compliant because it complies with the RoHS directive after application of the Pb solder exemption.
Recyclability:
The entire package is made from recycled materials.
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Taking advantage of the opportunity…
Attach power protection to desktop sales
Protection from hardware damage (surge/lightning) Prevention of valuable data loss Increased availability
Industry UPS attach rate to desktop computer is ~10%
Position APC’s green products as an option to green the desktop
Potential that ~90% of installed base isn’t UPS protected at all It’s EASY to make existing desktop workstation equipment more energy efficient and allow customers to start seeing the pay-offs in only a few months.
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How to engage your customers?
Start the “greening your desktop conversation”
Does your company have a green initiative?
Do your employees leave their workstations on even when they are not there?
Do you know how your desktops are protected now?
Does your company use battery backup or surge protection at individual workstations?
What type of extended runtime does a typical workstation need?
Don’t forget that during an outage, employees may need access to files on their hard drives instead of the shared network
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Remember with APC, You Can… BE A HERO!
Introduce ideas to your customers that will help them by:
Protecting their computers, Protecting their wallets,
AND
Protecting the environment!
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