Transcript How To Build (or start) A Brilliant Business Online

Building Your Personal Brand
With Effective LinkedIn Profiles
Webinar – Presented 13th October 2009
Click Here To See It Again
© Linda Parkinson-Hardman 2009
www.growabetterbusiness.co.uk
Network Updates
• The most important part of LinkedIn (in my
opinion)
• Update regularly (use www.ping.fm if necessary)
• Shows latest activity quickly and easily
without having to trawl for it
© Linda Parkinson-Hardman 2009
www.growabetterbusiness.co.uk
The Overview
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Write from the mindset of the person reading it
Create an engaging and descriptive 'baby bio' for search
Current – should be current
Past should be relevant to your current objectives
Don't use the default 'My Website'
Add a CURRENT photo as an aide mémoire
© Linda Parkinson-Hardman 2009
www.growabetterbusiness.co.uk
The Summary
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Make sure you include one!
Talk about your CURRENT role
Explain what makes YOU stand out
Tell people about your successes
Include your specialities, the keywords that matter
© Linda Parkinson-Hardman 2009
www.growabetterbusiness.co.uk
Your Experience
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Your job title
Who you worked for
The length of time you worked for them
Your objectives, projects you worked on, your
achievements in this role.
© Linda Parkinson-Hardman 2009
www.growabetterbusiness.co.uk
Your Education
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Matters – believe it or not, particularly in the professions
Include only what's relevant
Add in training courses if your education finished early
Add in additional notes about the most important parts of
your training and eduction – highlight those that are
relevant to your current business
© Linda Parkinson-Hardman 2009
www.growabetterbusiness.co.uk
Additional Information
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This is what makes you REAL
Include all your websites – if you have more than one
Add in your interests – as long as they are suitable for
the audience
Talk about the groups you belong too, especially if they
link to your business.
© Linda Parkinson-Hardman 2009
www.growabetterbusiness.co.uk
Using Applications
• Most Use RSS (really simple syndication)
• The easiest ones to include are:
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Blog – keep up with your networks postings
Wordpress blog – show your own writing off
Slideshare/Google Presentation – your latest ppt presentations
Amazon reading list – engage with others
Company buzz – powered by twitter so you could check keywords as well
LinkedIn Polls – what’s your wicked issue?
Events – create or join
Tripit – for meeting up when you are out & about
© Linda Parkinson-Hardman 2009
www.growabetterbusiness.co.uk
Final Suggestions
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Make sure you add connections – this spreads your
network
Ask for recommendations
Include your contact details and contact settings
Check the settings to make sure you aren't 'turned off'
Join groups – it helps to make you visible
© Linda Parkinson-Hardman 2009
www.growabetterbusiness.co.uk