Transcript Building a LinkedIn Profile - East Stroudsburg University
CAREER DEVELOPMENT CENTER PRESENTATION: STEVE LABADIE | WEB MANAGER DARIA WIELEBINSKI | CAREER DEVELOPMENT CENTER
BUILDING A LINKEDIN PROFILE
Session Agenda
Who Are We and What Are Our Services How Do You Get Started?
Networking / Connecting Questions and Answers
The Career Development
Center
Individual appointments with Career Counselors • Resumes • • • • • • Applications Cover Letters Interview Preparation Internships Graduate School Targeting Your Dream Job Monday – Friday 8:00 – 4:30 Drop in Hours no appointment necessary: W-TH, 1:00-3:00
Wednesday Evenings open until 6:30
Top Floor University Center
570-422-3219 [email protected]
MARCH-APRIL
SO YOU WANT TO BE HIRED?
-An interactive interview event to select the right candidate for a hiring opportunity
APRIL 15 th 5:00-6:30
Social Media Drives Hiring
How Employers use LinkedIn:
96% Searching - 94% Contacting - 92% Vetting - 93% Keeping tabs on candidates
LinkedIn – How Job Seekers Use it in 2014
• • • •
LinkedIn is where they do most of their job-seeking activity:
40% contacts referred me for a job 34% contacts shared a job opportunity 32% made a new professional connection 32% contacts provided an employee’s perspective on a company http://theundercoverrecruiter.com/job-seekers-use-social-media-2014-infographic /
What is LinkedIn?
Founded in 2003 LinkedIn is the world's largest professional network It has over 259 million members and growing
Why use LinkedIn?
It’s a great career management tool Network with other professionals Helps you find jobs and employers find you Target audience is college students and professionals
Why use LinkedIn?
Gain access to experts in your industry: Use the Q&A to ask a network of professionals questions or advice Join LinkedIn groups specific to your industry for group discussions and news
How is LinkedIn Different From Other Social Media Sites?
It allows you keep your private life separate from your professional life LinkedIn is information rich and not a photo and personal sharing system
5-Step Quick Guide For Getting Started On LinkedIn
http://www.careerealism.com/getting-started-on-linkedin quick-guide/#R460TG3D97gOAEwD.99
How to Get Started
• Go to the LinkedIn website: www.linkedin.com
and create a profile
Creating a Profile
• Be detailed about your education, internships, volunteering, jobs, study abroad • Be authentic and include a strengths summary • Use key words in your profile that are relevant in your industry or desired field • Check spelling and grammar
Creating a Profile
• • Your headshot is the first impression Use a professionally taken photograph headshot that shows you in the best light
Creating a profile
• • • • Create a
Headline
attention to grab the reader’s The headline appears under your name and next to your picture Do not limit yourself to the default job title and employer Use the 120 characters to market yourself Don’t use a title, be creative & describe yourself
Creating a Profile
• Complete experiences and use keywords • Use key words in your profile and experiences that are relevant in your industry or desired field • Top 10
overused buzzwords
Responsible Patient Innovative Strategic Expert Analytical on LinkedIn profiles 2013: Creative Organizational Effective Driven • Be detailed about your education, internships, volunteering, jobs, study abroad
Creating a Profile
• •
Complete an interesting summary
higher in the profile) (shows up
Take advantage of the
2000
• • • Tell people who you are How to contact you Why they should hire you characters • • Core competencies Add your email Be sure to use proper capitalization and grammar
Creating a Profile
•
Customize your public profile URL
• • Make your URL easier to remember Can be edited under profile settings
Creating a Profile
• • •
Join Groups
Create business circles and connections Gives you a platform to seek advice Gives you the opportunity to showcase your expertise
Creating a Profile
• • • • •
Add Other Profile Information
Volunteer Experiences & Causes Certifications Education Honors & Award Skills Section – tell things you are proficient in •
Languages, test scores, patents & others…don’t put in basic courses like Accounting 101
Creating a Profile
• • •
Call to Action
Would be different for everyone Profile shows what you have done and a call to action gives the reader further instruction on how or why to contact you Can show sample work or direct reader to your own personal website
Examples
• An author or aspiring writing can show their publications • • An artist can showcase their portfolio Tell the reader why to contact you .. Interview, job, advice… •
Failure to include contact information could result in missed opportunities
Quick Fixes To Improve Your LinkedIn Profile
The Minimal-Effort Profile
Add specifics (such as your full work history for the last 10 years, certifications, or skills)
The Default Headline
When you specify the details of your current job, LinkedIn will ever-so-subtly include a
checkbox that is already set to “Update My Headline to
President Finance at ABC Company” throughout all your activity.
(your job title)”. If you leave this information as is, site users will see “Bob Jones, Vice However, if you
uncheck the box
and then
edit the Headline
available when changing your name field, you’ll have the chance to advertise your career level and competencies with “Bob Jones | VP Finance, Controller, CFO | Growth, Capital, Funding, & Technology Strategies.” The key in altering your Headline is to use terms that will trigger your hit rate for both your job target and current position (and potentially your industry).
Inject a brand message
related to your success, as in these examples: Martin Forester, IT Director. SAP, Infrastructure-Building, & User Responsiveness. Manufacturing & Medical Devices Claire Wilson | Enterprise Account Executive Accelerating Channel Sales to $40+ Million in Managed Services Markets http://www.careerealism.com/quick-fixes-linkedin-profile/#qPZ4E6xTiPxOcOiX.99
Quick Fixes To Improve Your LinkedIn Profile
The No-Networking-Wanted Approach
Take steps to be findable and reachable Join groups (a lot of them!) that represent your career goals Select the types of messages you’re willing to receive option under Settings to fully open, ensuring you’ll receive both introductions and InMail (LinkedIn’s internal e-mail) Look at the contact information -it’s buried all the way down at the bottom of your profile it’s important Did you add a phone number, e-mail address, or both?
Top 3 LinkedIn Profile Errors
1.
2.
Failing To Use All The Space Provided
Work history only includes titles, or you skipped sections like Interests or Specialties
Mistaking A Resume Summary For A LinkedIn Summary
Write a more personalized, bullet-point account of your background and qualifications Break up the text visually so employers can quickly scan through for key words, and consider adding decorative bullet symbols for easier readability
Top 3 LinkedIn Profile Errors
3.
Presenting Data Inconsistent With Your Traditional Resume
The problem arises when your job history, education, or achievements appear differently online than on paper To spot discrepancies: print out both your resume and your LinkedIn profile, reviewing the facts you’ve listed Must deliver the same value proposition message as your resume
Getting hired today requires a strong online identity!
http://www.careerealism.com/top-linkedin-profile-errors/#ug1SsJy5mdvhkDXr.99
Keep Profiles Updated
•
Make Any Updates to Your Profile
As you would update your resume, you should also keep your LinkedIn account updated with your updated resume, contact information or profile information •
Be Active
Participate and interact often, the more you interact the more contacts you make, growing your network
Networking
Begin Establishing a Network
• Your best network is with those you know and trust already •
Explore Career Fields (Alumni Paths)
Search Alumni by major, employer name, career keywords, interests, etc.
•
Explore and Follow Employer Pages
Use as a research tool, look for job postings, announcements for opportunities
Connecting to Others
Connect with people in industries that interest you Limit of 100 profiles to search by With companies that you want to learn more about Geographies that you would like to move to
When connecting, NEVER use the built-in message: “I’d like to add you to my professional network on LinkedIn”
Connecting to Others
Accept everyone, but invite strategically
Don’t just invite everyone who pops up on “people you may know.” Invite to build your network the way you want to build it
Diversify your contacts Use your network – announcements or questions are ok Update regularly
Connecting to Others
State Your Intentions Upfront
Hi Joshua, I obtained your name through the Boston University MBA LinkedIn Group. I graduated from the School of Management last year and I am in the process of making a career transition. It would be helpful for me to ask you questions about your experiences as an Sales Account Manager for Cisco.
I am not expecting to discuss a particular employment position but I would appreciate being able to talk with you on an informational basis.
I thank you in advance.
Regards,
http://careerealism.com/common-linkedin-mistakes/#BMfGRtflXuCXt3i0f.99
Searches
Find one person and search their contacts to have a richer search Job search feature Search by zip
Things To Immediately Do On LinkedIn
Put Up a Photo
Join About 45 groups. You’re allowed up to 50 groups on LinkedIn
Post Discussions on Your Groups on a Regular Basis
Participate in threads with useful remarks not self-promoting Let It Be Known You Are An Open Networker, don’t’ just connect with the people you know Accept all or almost all connection requests, at least from individuals. (not corporations or those with no photo)
Get Recommendations (Endorsements) Proactive recommendation
effective. seeking involves reaching out and asking someone to recommend you.
Passive recommendation
seeking involves recommending someone, at which point LinkedIn asks them to recommend you back. The latter is actually a bit more
If you have endorsements you will appear higher in the search!
http://www.careerealism.com/immediately-linkedin/#hQyzg1SMJ8dDDtP0.99
Example Profile
Example Profile
Example Profile
Example Profile
Example Profile
Example Profile
4 Clues Your LinkedIn Strategy Is Working
Your Search Appearances And Profile Views Have Increased The People Viewing Your Profile Are In Your Target Industry People Are Reaching Out To You— Both On And Off LinkedIn
Opportunities Start To Come In
http://www.careerealism.com/linkedin-strategy-clues/
LinkedIn University
- under development
Broaden your networking with a larger community 14,000+ ESU Alumni LinkedIn connections Degree/major categories Get university & other associated networks updates http://www.linkedin.com/edu/school?report%2Esuccess=rQG4wgldM0uVR2GjAv0XoOCYHU_S Mn-M5w75aOe_F2DbwXqRXus9WyeNCUibMKmMT_BmHBeKRY&id=19250