Building a LinkedIn Profile

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Transcript Building a LinkedIn Profile - East Stroudsburg University

CAREER DEVELOPMENT CENTER PRESENTATION: STEVE LABADIE | WEB MANAGER DARIA WIELEBINSKI | CAREER DEVELOPMENT CENTER

Session Agenda

    Who Are We and What Are Our Services How Do You Get Started?

Networking / Connecting Questions and Answers

The Career Development



Center

Individual appointments with Career Counselors • Resumes • • • • • • Applications Cover Letters Interview Preparation Internships Graduate School Targeting Your Dream Job Monday – Friday 8:00 – 4:30 Drop in Hours no appointment necessary: W-TH, 1:00-3:00

Wednesday Evenings open until 6:30

Top Floor University Center

570-422-3219 [email protected]

MARCH-APRIL

SO YOU WANT TO BE HIRED?

-An interactive interview event to select the right candidate for a hiring opportunity

APRIL 15 th 5:00-6:30

Social Media Drives Hiring

How Employers use LinkedIn:

96% Searching - 94% Contacting - 92% Vetting - 93% Keeping tabs on candidates

LinkedIn – How Job Seekers Use it in 2014

• • • •

LinkedIn is where they do most of their job-seeking activity:

40% contacts referred me for a job 34% contacts shared a job opportunity 32% made a new professional connection 32% contacts provided an employee’s perspective on a company http://theundercoverrecruiter.com/job-seekers-use-social-media-2014-infographic /

What is LinkedIn?

 Founded in 2003  LinkedIn is the world's largest professional network  It has over 259 million members and growing

Why use LinkedIn?

It’s a great career management tool  Network with other professionals  Helps you find jobs and employers find you  Target audience is college students and professionals

Why use LinkedIn?

Gain access to experts in your industry:  Use the Q&A to ask a network of professionals questions or advice  Join LinkedIn groups specific to your industry for group discussions and news

How is LinkedIn Different From Other Social Media Sites?

 It allows you keep your private life separate from your professional life  LinkedIn is information rich and not a photo and personal sharing system

5-Step Quick Guide For Getting Started On LinkedIn

http://www.careerealism.com/getting-started-on-linkedin quick-guide/#R460TG3D97gOAEwD.99

How to Get Started

• Go to the LinkedIn website: www.linkedin.com

and create a profile

Creating a Profile

• Be detailed about your education, internships, volunteering, jobs, study abroad • Be authentic and include a strengths summary • Use key words in your profile that are relevant in your industry or desired field • Check spelling and grammar

Creating a Profile

• • Your headshot is the first impression Use a professionally taken photograph headshot that shows you in the best light

Creating a profile

• • • • Create a

Headline

attention to grab the reader’s The headline appears under your name and next to your picture Do not limit yourself to the default job title and employer Use the 120 characters to market yourself Don’t use a title, be creative & describe yourself

Creating a Profile

• Complete experiences and use keywords • Use key words in your profile and experiences that are relevant in your industry or desired field • Top 10

overused buzzwords

Responsible Patient Innovative Strategic Expert Analytical on LinkedIn profiles 2013: Creative Organizational Effective Driven • Be detailed about your education, internships, volunteering, jobs, study abroad

Creating a Profile

• •

Complete an interesting summary

higher in the profile) (shows up

Take advantage of the

2000

• • • Tell people who you are How to contact you Why they should hire you characters • • Core competencies Add your email Be sure to use proper capitalization and grammar

Creating a Profile

•

Customize your public profile URL

• • Make your URL easier to remember Can be edited under profile settings

Creating a Profile

• • •

Join Groups

Create business circles and connections Gives you a platform to seek advice Gives you the opportunity to showcase your expertise

Creating a Profile

• • • • •

Add Other Profile Information

Volunteer Experiences & Causes Certifications Education Honors & Award Skills Section – tell things you are proficient in •

Languages, test scores, patents & others…don’t put in basic courses like Accounting 101

Creating a Profile

• • •

Call to Action

Would be different for everyone Profile shows what you have done and a call to action gives the reader further instruction on how or why to contact you Can show sample work or direct reader to your own personal website

Examples

• An author or aspiring writing can show their publications • • An artist can showcase their portfolio Tell the reader why to contact you .. Interview, job, advice… •

Failure to include contact information could result in missed opportunities

Quick Fixes To Improve Your LinkedIn Profile



The Minimal-Effort Profile

 Add specifics (such as your full work history for the last 10 years, certifications, or skills) 

The Default Headline

 When you specify the details of your current job, LinkedIn will ever-so-subtly include a

checkbox that is already set to “Update My Headline to

President Finance at ABC Company” throughout all your activity.

(your job title)”. If you leave this information as is, site users will see “Bob Jones, Vice   However, if you

uncheck the box

and then

edit the Headline

available when changing your name field, you’ll have the chance to advertise your career level and competencies with “Bob Jones | VP Finance, Controller, CFO | Growth, Capital, Funding, & Technology Strategies.” The key in altering your Headline is to use terms that will trigger your hit rate for both your job target and current position (and potentially your industry).

Inject a brand message

  related to your success, as in these examples: Martin Forester, IT Director. SAP, Infrastructure-Building, & User Responsiveness. Manufacturing & Medical Devices Claire Wilson | Enterprise Account Executive Accelerating Channel Sales to $40+ Million in Managed Services Markets http://www.careerealism.com/quick-fixes-linkedin-profile/#qPZ4E6xTiPxOcOiX.99

Quick Fixes To Improve Your LinkedIn Profile



The No-Networking-Wanted Approach

     Take steps to be findable and reachable Join groups (a lot of them!) that represent your career goals Select the types of messages you’re willing to receive option under Settings to fully open, ensuring you’ll receive both introductions and InMail (LinkedIn’s internal e-mail) Look at the contact information -it’s buried all the way down at the bottom of your profile it’s important Did you add a phone number, e-mail address, or both?

Keep Profiles Updated

•

Make Any Updates to Your Profile

As you would update your resume, you should also keep your LinkedIn account updated with your updated resume, contact information or profile information •

Be Active

Participate and interact often, the more you interact the more contacts you make, growing your network

Networking

Begin Establishing a Network

• Your best network is with those you know and trust already •

Explore Career Fields (Alumni Paths)

Search Alumni by major, employer name, career keywords, interests, etc.

•

Explore and Follow Employer Pages

Use as a research tool, look for job postings, announcements for opportunities

Connecting to Others

  Connect with people in industries that interest you  Limit of 100 profiles to search by With companies that you want to learn more about  Geographies that you would like to move to

When connecting, NEVER use the built-in message: “I’d like to add you to my professional network on LinkedIn”

Connecting to Others

   

Accept everyone, but invite strategically

 Don’t just invite everyone who pops up on “people you may know.” Invite to build your network the way you want to build it

Diversify your contacts Use your network – announcements or questions are ok Update regularly

Connecting to Others

State Your Intentions Upfront

Hi Joshua, I obtained your name through the Boston University MBA LinkedIn Group. I graduated from the School of Management last year and I am in the process of making a career transition. It would be helpful for me to ask you questions about your experiences as an Sales Account Manager for Cisco.

I am not expecting to discuss a particular employment position but I would appreciate being able to talk with you on an informational basis.

I thank you in advance.

Regards,

http://careerealism.com/common-linkedin-mistakes/#BMfGRtflXuCXt3i0f.99

Searches

   Find one person and search their contacts to have a richer search Job search feature Search by zip

Things To Immediately Do On LinkedIn



Put Up a Photo

    Join About 45 groups. You’re allowed up to 50 groups on LinkedIn

Post Discussions on Your Groups on a Regular Basis

Participate in threads with useful remarks not self-promoting  Let It Be Known You Are An Open Networker, don’t’ just connect with the people you know Accept all or almost all connection requests, at least from individuals. (not corporations or those with no photo) 

Get Recommendations (Endorsements) Proactive recommendation

effective. seeking involves reaching out and asking someone to recommend you.

Passive recommendation

seeking involves recommending someone, at which point LinkedIn asks them to recommend you back. The latter is actually a bit more

If you have endorsements you will appear higher in the search!

http://www.careerealism.com/immediately-linkedin/#hQyzg1SMJ8dDDtP0.99

Example Profile

4 Clues Your LinkedIn Strategy Is Working

    Your Search Appearances And Profile Views Have Increased The People Viewing Your Profile Are In Your Target Industry People Are Reaching Out To You— Both On And Off LinkedIn

Opportunities Start To Come In

http://www.careerealism.com/linkedin-strategy-clues/

LinkedIn University

- under development

 Broaden your networking with a larger community  14,000+ ESU Alumni LinkedIn connections  Degree/major categories  Get university & other associated networks updates http://www.linkedin.com/edu/school?report%2Esuccess=rQG4wgldM0uVR2GjAv0XoOCYHU_S Mn-M5w75aOe_F2DbwXqRXus9WyeNCUibMKmMT_BmHBeKRY&id=19250

Building a LinkedIn Profile - East Stroudsburg University

Transcript Building a LinkedIn Profile - East Stroudsburg University