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UTPA 2012:
2012: A
UTPA
A STRATEGIC
STRATEGIC PLAN
PLAN FOR
FOR
THE DIVISION OF ENROLLMENT & STUDENT SERVICES
The six UTPA goals addressed by this Outcome Directed
Planning map are:
 Provide students with a quality educational experience that enables
them to complete their educational goals in a timely fashion.
 Become an outstanding research institution, emphasizing
collaborative partnerships and entrepreneurship.
 Enhance UTPA’s engagement with the community to meet
challenges and maximize opportunities.
 Collaborate with P-12 schools to enlarge the pool of applicants who
are personally prepared and academically qualified for higher
education.
 Infuse Inter-American and global perspectives throughout the
University community.
 Optimize institutional effectiveness and efficiency consistent with
high quality organizational standards.
Approved by the Vice President for Enrollment and Student Services
January 9, 2006
1
UTPA 2012:
2012: A
UTPA
A STRATEGIC
STRATEGIC PLAN
PLAN FOR
FOR
THE DIVISION OF ENROLLMENT & STUDENT SERVICES
GOAL: Provide students with a quality educational experience that enables them to
complete their educational goals in a timely fashion. (SLIDE 1)
Objectives
Strategies
Increase undergraduate retention
and graduation rates.
Provide incentives, programs, and support services that
promote student engagement, empowerment, and
success.
 Increase time allotted to ESS in
Univ1301.
 Expand Early Warning System.
 Expand Bronc Camp.
 Assign mentor to at-risk entering
freshmen.
 Refine UTPA advisement model
based on best practices.
 Implement electronic degree
audit feature that supports
appropriate registration.
 Expand financial aid programs
that support retention and
graduation.
 Refine the orientation/
admissions model based on best
practices.
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Provide greater customer service (lead by example).
Promote student leadership opportunities.
Offer expanded services through the Wellness/Rec Center.
Create UTPA food pantry.
Increase student organizations.
Initiate financial aid.
Offer incentives through tuition set-aside.
Offer fun opportunities for students/staff to interact.
Provide more direct wage opportunities.
Expanded mentoring programs.
Provide supplemental instruction.
Provide Reading Lab.
Provide upper level tutoring.
Provide a public speaking presentation lab.
Provide assertiveness/ life skills training.
Promote and increase counseling services.
Promote book exchange.
Collaborate on the ‘Come back to UTPA’ campaign.
Approved by the Vice President for Enrollment and Student Services
January 9, 2006
2
UTPA 2012:
2012: A
UTPA
A STRATEGIC
STRATEGIC PLAN
PLAN FOR
FOR
THE DIVISION OF ENROLLMENT & STUDENT SERVICES
GOAL: Provide students with a quality educational experience that enables them to
complete their educational goals in a timely fashion. (SLIDE 2)
Objectives
Strategies
Increase collaborative efforts to meet student
needs.
 Increase time allotted to ESS in Univ1301.
 Create a schedule for classes that meets
student needs.
 Offer internships.
 Implement capital campaign.
 Expand Early Intervention strategies.
 Increase academic student organizations.
 Create College Home Room concept.
 Add variety to Resident Life/Food Services.
 Include other divisions at ESS staff meetings.
 Expand Advisement Model.
 Provide cross-training within ESS depts.
Increase financial assistance opportunities
for students.
 Implement capital campaign – renewal
scholarships.
 Promote loans as investments.
 Hold financial aid workshops.
 Better communicate the satisfactory academic
progress policy.
 Expand state programs (Texas Grant Program
and Work Study Program).
 Expand outreach programs to at-risk financial
aid students.
 Expand work-study opportunities.
 Expand financial aid programs through tuition
set-aside.
 Increase funding of University Scholars.
 Hold workshops on money management and
encourage saving for summer school.
 Expand time for financial aid presentations in
Univ1301.
Approved by the Vice President for Enrollment and Student Services
January 9, 2006
3
UTPA 2012:
2012: A
UTPA
A STRATEGIC
STRATEGIC PLAN
PLAN FOR
FOR
THE DIVISION OF ENROLLMENT & STUDENT SERVICES
GOAL: Become an outstanding research institution, emphasizing collaborative
partnerships and entrepreneurship. (SLIDE 1)
Objectives
Strategies
Prepare and support
students for graduate
studies and research.
 Collaborate in the
development of transitional
program for juniors and
seniors.
 Provide financial
incentives for students
doing research.
 Collaborate with College of
Education for student
services degree –
graduate assistants in
ESS.
 Work with Placement
Office to create additional
internships.
 Encourage senior projects
in student organizations.
Streamline and
collaborate in the grant
development process.
 Identify best practices for
grant development..
 Develop Grant
Clearinghouse to
publicize availability of
grants and on-going
initiatives.
 Continue to work with
Grants Office and
External Affairs.
Increase external funding
to support student access
and success.
 Hire grant development
officer.
 Work with External Affairs
to secure funds –
scholarships, endowments,
program funds, and
sponsorships.
 Write for McNair program
(TRIO program for graduate
studies).
Approved by the Vice President for Enrollment and Student Services
January 9, 2006
4
UTPA 2012:
2012: A
UTPA
A STRATEGIC
STRATEGIC PLAN
PLAN FOR
FOR
THE DIVISION OF ENROLLMENT & STUDENT SERVICES
GOAL: Become an outstanding research institution, emphasizing collaborative
partnerships and entrepreneurship. (SLIDE 2)
Objectives
Conduct research on ESS
programs and services.
Strategies
 Publish articles.
 Present at conferences.
 Use a predictive modeling
approach to determine
student enrollment and/or
success.
 Review enrollment
management strategies to
develop additional
research initiatives.
Approved by the Vice President for Enrollment and Student Services
January 9, 2006
5
UTPA 2012:
2012: A
UTPA
A STRATEGIC
STRATEGIC PLAN
PLAN FOR
FOR
THE DIVISION OF ENROLLMENT & STUDENT SERVICES
GOAL: Enhance UTPA’s engagement with the community to meet challenges and
maximize opportunities.
Objectives
Strategies
Improve the community’s
image and awareness of
UTPA.
 Encourage ESS staff to join
boards and participate in civic
activities.
 Improve signage on campus.
 Improve partnership with
community colleges.
 Participate in development of a
mass marketing campaign.
 Develop programs that
promote community
involvement.
Engage in community
service projects in line
with specific opportunities
and challenges unique to
the Valley.
 Increase and maintain ESS
outreach programs – PAL,
Adopt a School – Work
Study community service.
 Promote UTPA through
community service projects;
i.e., Habitat for Humanity.
Increase community
awareness of the value
of higher education.
 Develop long term
funding for GO
Centers.
 Encourage more
student and parent
involvement.
 Utilize alumni in
activities to raise
awareness of the value
of higher education.
Approved by the Vice President for Enrollment and Student Services
January 9, 2006
6
UTPA 2012:
2012: A
UTPA
A STRATEGIC
STRATEGIC PLAN
PLAN FOR
FOR
THE DIVISION OF ENROLLMENT & STUDENT SERVICES
GOAL: Collaborate with P-12 schools to enlarge the pool of applicants who are
personally prepared and academically qualified for higher education. (SLIDE 1)
Objectives
Create internal and external partnerships to promote a
college-going culture.
Strategies
 Encourage ISDs to align college bound curricula.
 Collaborate with other (non-UTPA) Gear-Up and TRIO
projects.
 Establish Go Centers at every high school in region.
 Initiate the development of community based Go Centers.
 Establish Go Centers at all UTPA Gear-Up middle schools.
 Expand Mother-Daughter program.
 Create Father-Son program modeled on Mother-Daughter.
 Establish P-20 Council.
 Secure external funding to support VOC initiative.
 Expand parental involvement program beyond Gear-Up
schools.
 Identify Gifted/Talented Teachers /Classes to adopt &
promote higher education.
 Expand dual/concurrent course offerings.
Share and use data to
make mutually beneficial
decisions.
 Use the Texas Teachers
certification database to
identify UTPA grads to
enlist their support to
identify qualified students.
 Purchase and develop
CRM to track student data.
 Provide to ISDs TSI
information (not student) to
determine percentage
placed in developmental
courses.
Approved by the Vice President for Enrollment and Student Services
January 9, 2006
7
UTPA 2012:
2012: A
UTPA
A STRATEGIC
STRATEGIC PLAN
PLAN FOR
FOR
THE DIVISION OF ENROLLMENT & STUDENT SERVICES
GOAL: Collaborate with P-12 schools to enlarge the pool of applicants who are
personally prepared and academically qualified for higher education. (SLIDE 2)
Objectives
Promote the holistic development of students for success in
college.
Strategies
 Provide effective/efficient services for Concurrent Enrollment (CE)
Advance Placement (AP) and International Baccalaureate (IB).
 Continue and expand federally funded programs outreach and
access programs (Gear-Up, TRIO).
 Develop academic programs in middle school to promote rigorous
course-work at high school level.
 Promote TBEC web-based Texas Scholars/Texas Ready plans.
 Promote community service and extra-curricular activities.
 Conduct college tours for middle school Gear-Up schools.
 Implement an emotional intelligence tool.
 Promote a wellness alliance with schools.
 Prepare appropriate materials for different age groups and
parents.
Approved by the Vice President for Enrollment and Student Services
January 9, 2006
8
UTPA 2012:
2012: A
UTPA
A STRATEGIC
STRATEGIC PLAN
PLAN FOR
FOR
THE DIVISION OF ENROLLMENT & STUDENT SERVICES
GOAL: Infuse Inter-American and global perspectives throughout the
University community.
Objectives
Strategies
Increase and retain an
international student population.
 Collaborate with academia to obtain
articulation agreements with international
universities.
 Develop inter-American marketing
strategy to increase recruitment of
students from Canada and Latin America.
 Increase the number of recruitment
expos held in Northern Mexico.
 Increase funding and resources to
support international recruitment efforts.
 Evaluate and assess the needs of
international students.
 Provide global services to our
international students.
 Expand testing options across the border.
 Expand immigration training to
international students.
Engage the community
in multicultural activities.
Provide student
experiences that
promote global
perspectives.
 Expand exhibits that
promote ethnic and
cultural awareness.
 Further develop and
promote the multicultural
center through increased
financial support.
 Offer faculty training on
how to infuse multicultural
component into the
curriculum.
 Provide opportunities for
staff exchange programs.
Approved by the Vice President for Enrollment and Student Services
January 9, 2006
 Increase the number of
international students
living in dorms
(mandatory for 1st year
undergrads).
 Encourage pairing of
international students
with native population
in dorms and oncampus housing.
 Promote humanitarian
activities internationally.
9
UTPA 2012:
2012: A
UTPA
A STRATEGIC
STRATEGIC PLAN
PLAN FOR
FOR
THE DIVISION OF ENROLLMENT & STUDENT SERVICES
GOAL: Optimize institutional effectiveness and efficiency consistent with high
quality organizational standards.
Objectives
Strategies
Conduct formative and
summative evaluation of
all ESS units to
appropriately allocate
resources.
 Continue to conduct a
student needs
assessment.
 Complete peer and self
evaluations.
 Continue to use survey
results in the planning
process.
Improve communication with
all internal and external
stakeholders.
Continuously evaluate and
streamline ESS business
processes with adequate controls.
 Develop a uniform and
synchronized website.
 Conduct all official
communication with students
electronically.
 Create comprehensive faculty/
staff new employee orientation
that moves beyond compliance.
 Host quarterly meetings with all
professional staff.
 Make additional computers
available and accessible to
students.
 Create a professional
development series for faculty
and staff that focuses on best
practices in higher education.
 Implement the Banner student
information system.
 Educate/train staff on use of
Banner.
 Increase accessibility of standard
reports through self service.
 Create standardized data
definitions.
 Create faculty/staff professional
development program to insure
that customer service is a priority
for all university employees.
 Complete universal UTPA card to
swipe for event attendance and
payment for services.
 Automate development of TSI
plans.
Approved by the Vice President for Enrollment and Student Services
January 9, 2006
10