Transcript Challenges for Sothys

SOTHYS ANTI-AGING HOMECARE PROGRAM
Sothys Anti-aging Program
Grade 1
INTENSIVE
SERUMS
ACTIVE
CREAMS
Grade 2
Grade 3
Grade 4
First wrinkles
Revitalizing serum
Anti-wrinkle
Lifting serum
Anti-wrinkle
Restructuring serum
Replenishing anti-aging serum
To revitalize
To fill wrinkles
To re-structure
Cream
Cream &
Comfort cream
Cream &
Comfort cream
Cream
Smooth Expression Lines
Fewer wrinkles
Maintain the oval
Increase elasticity
and firmness
Reveal the essence of a younger
skin
To reconstruct
PROFESSIONAL : COLLAGENE HYALURONIQUE™ INTENSIVE TREATMENT
ANTI-AGING DUO MASK
SHAPING NECK CARE
Anti-aging Serums :
Customized
Cosmeceutical
Serums
Sothys Cosmeceutical answer
H2CR™ + targeted actives for specific grade
 ACT ON THE THREE FILLERS OF THE DERMIS
COLLAGEN
ELASTIN
HYALURONIC ACID



Skin resistance
Skin elasticity
Dermal density
H2CR™ Cosmeceutic Complex
* Cell Health Restoring Complex
Combination of
natural messenger peptides &
a powerful plant antioxidant
 Optimal protection from oxidative stress
 Restores cell communication by protecting DNA
H2CR™ boosts the overall health of the skin cells
H2CR™ re-establishes harmony between cells
to optimize skin functions and increase
cell metabolism
ANTI-AGING SERUMS
What is a serum?
It is :
 A highly concentrated fluid in active
ingredients
Purpose: To carry the active ingredients
quickly into the skin and to act “deep".
The serum is essential!
Grade 1 :
First wrinkles Revitalizing Serum
Key word:
Observation:
expression
wrinkles
Energy
H2CR™ + energy booster: sugar
Optimal cell activity

The skin is revitalized, radiant and smooth
Grade 1 :
First wrinkles Revitalizing Serum
VISIBLE SIGNS:
Fine wrinkles, temporary expression wrinkles
ACTIVE INGREDIENTS:
H2CR™ complex, sugar (cellular energy booster)
BENEFICIAL EFFECTS:
The skin is revitalized, luminous, and smoothed
PROVEN EFFICIENCY:
→ 40% of improvement of smoothing expression wrinkles
(Professional Evaluation)
→ 94 % of the models think that their skin is revitalized
(Self Evaluation) Test on 18 persons during 30 day
Grade 1 :
First wrinkles Revitalizing Serum
H2CR™
(messenger peptides
and a powerful antioxidant)
 Boosts the pool of healthy
cells
 Reinforces cell harmony to
durably optimize skin functioning
Texture
Fresh
Light
Soft
Sugar
(ribose from wheat)
 Restores cell energy
 Cells with recharged energy
reserves can again function at
100% efficiency
Improved radiance
Anti-wrinkle
Fragrance
Fresh
Flowery
Fruity
Grade 2 :
Anti-wrinkle Lifting Serum
Key word:
Observation: "Injectionwrinkles
appear
Like"
H2CR™ + Hyaluronic acid
Increases natural Hyaluronic acid
Stimulates Collagen synthesis

Wrinkles are filled.
Face is lifted,
Oval of the face is preserved
Grade 2 :
Anti-wrinkle Lifting Serum
VISIBLE SIGNS:
Permanent lines and wrinkles
ACTIVE INGREDIENTS:
H2CR™ complex, hyaluronic acid for an « injectionlike » effect
Penta-peptides to stimulate collagen synthesis
BENEFICIAL EFFECTS:
The wrinkles are visibly reduced, the skin keeps its
tone and shape
PROVEN EFFICIENCY:
→ 15 % of decrease of the wrinkles’ depth (Measure
visioscan: test on 21 persons during 30 day)
Grade 2 :
Anti-wrinkle Lifting Serum
Low MW Hyaluronic Acid
H2CR™
Instant wrinkle filler
Anti-wrinkle
pentapeptide
 Stimulates fibroblasts to restructure
the extracellular matrix
- synthesis of collagen
- fibronectin
- glycosaminoglycans (GAG)
.
Texture
Fills wrinkles by taking up water in
the dermis
 It improves the biomechanical
properties of the skin (action on
collagen I)
Powdery
Silicones as fillers
Soft
Fragrance
Fresh
Flowery
Musky
Grade 3 :
Anti-wrinkle Restructuring Serum
Key words:
Elasticity
Observation:
Wrinkles/
slackness
revealing
H2CR ™ + Dill extract (Elasticity Revealer)
Synthesis of Elastin, Collagen and Hyaluronic acid

Skin structure taut again
Face naturally remodeled
Grade 3 :
Anti-wrinkle Restructuring Serum
VISIBLE SIGNS:
Deep wrinkles, cutaneous slackening (loss of tone)
ACTIVE INGREDIENTS:
H2CR™ complex,
dill extract,
almond biofibers,
tri and tetra-peptides
BENEFICIAL EFFECTS:
The skin is firmer, remodeled, it regains the elasticity of
a young skin
PROVEN EFFICIENCY:
→ 20% of improvement of the skin’s firmness (Measure
Cutometer: test on 18 persons during 30 days)
Grade 3 :
Anti-wrinkle Restructuring Serum
Dill seed extract
Reveals skin elasticity
H2CR™
 Restructures the skin naturally, leaving
facial features flexible
.
Almond biofibers
smoothing
immediate anti-wrinkle effect
 tensor (lifting effect)
.
Fragrance
Fresh
Citrus
Sweet
Bio-mimetic tri & tetra
peptides
 Stimulates synthesis of
collagen I, fibronectin and
hyaluronic acid
Improve skin firmness and
reduces deep wrinkles
Texture
Light
Lifting
Grade 4 :
Anti-aging Replenishing Serum
Observation:
Key word:
Thin, dull,
faded skin
Nutrition
H2CR™ + Sothys exclusive Flax Complex
Re-starts cell metabolism

Reveal the essence of a young skin
Overall beauty – Equilibrium of the skin
Grade 4 :
Anti-aging Replenishing Serum
VISIBLE SIGNS:
Mature skin, loss of brightness and density.
ACTIVE INGREDIENTS:
H2CR™ complex,
Flax complex
Rice Nutipeptides
Rye seed extract
Specific application technique to boost product efficiency
BENEFICIAL EFFECTS:
The skin regains the essence of youth.
Skin is smooth and firm with regained density and
improved texture. Radiant and healthy
PROVEN EFFICIENCY:
95% of models stated that their skin had regained the
essence of youth
(Self Evaluation) Test on 24 people for 30 days
Grade 4 :
Anti-aging Replenishing Serum
Flax Complex
Reveals skin elasticity
H2CR™
 rich in Omega 3 and natural sugars
optimum cell nutrition for radiant,
healthy, youthful skin
.
Rye Seed Extract
Mechno booster
Improves synthesis of mechanorecptors for increased production of
collagen and elastin
Rice Nutipeptides
 optimum cell nutrition for
mature skin weakened by time
.
Fragrance
Amber
Floral
Fruity
Texture
Fluid emulsion
Comfort
Grade 4 : Anti-aging Replenishing Serum
Perform movements from the center of the face to the temples and work upwards
1. Apply the serum to the face and neck
3, Knuckling on the cheeks (10 seconds)
2, Pinch the skin between the index fingers & thumbs
with a slight rotation.
Repeat x4
4, With both hands smooth the forehead, cheeks & neck.
Repeat x3
Anti-aging Creams
Customized
Active Anti-Age Shield
ANTI-AGING CREAMS
Grade 1
CREAM
SMOOTH
ANTI-WRINKLE
Grade 2
Grade 3
CREAM AND COMFORT CREAM
CREAM AND COMFORT CREAM
CREAM
Grade 4
MAINTAIN THE OVAL /
CONTOUR OF THE FACE
REMODEL INCREASE
ELASTICITY AND FIRMNESS
ANTI-WRINKLE
REVEAL THE ESSENCE OF A
YOUNGER SKIN
KEY ACTIVE - ANTI-AGING SHIELD
The shield acts directly on the signs of aging specific to each grade
The shield is progressive : it becomes more concentrated in actives the higher the grade
GRADE 1 SHIELD
ANTI-FREE
RADICAL
Candle bush extract
GRADE 3 SHIELD
ANTI-MMPs*
Alfalfa extract
GRADE 2 SHIELD
ANTIGLYCATION
Tetrapeptides
+
Candle bush extract – anti-free
radical
GRADE 4 SHIELD
CELLULAR LONGEVITY
Myrtle extract
+
+
Candle bush extract – anti-free
radical
Candle bush extract – anti-free
radical
Tetrapeptides - anti-glycation
* anti-metalloproteinases.
Tetrapeptides - anti-glycation
Alfalfa extract - anti-MMP’s*
ANTI-AGING ACTIVE SHIELD
Candle Bush extract – Senna alata leaf extract. Combats
the negative effects of free radicals. Protects the cell’s
mitochondria and maintains optimal cell activity.
Helps cells retain their youth.
This synthetic tetrapeptide protects dermal proteins from
glycation.
It prevents fibers from becoming rigid and thus avoids the
dermis losing its elasticity and tone.
Alfalfa seed extract - protects the dermis by inhibiting the
activity of metalloproteinases that cause its destruction.
The efficacy of the extract is comparable to that of the
retinol but without thecommon side effects such as skin
sensitivity and intolerance.
Myrtle leaves - promotes the synthesis of sirtuins (cell longevity
proteins) which extends the lifetime of cells and limits degeneration
of the dermis. Also blocks protein glycation.
Anti-Aging Active Shield + Specific active for targeted action
GRADE 1
GRADE 2
Candle Bush extract – Anti-oxidant
Di peptide – muscle relaxing peptide
Oat extract – immediate tensing film
Tetrapeptides - Anti-glycation
Candle Bush extract – Anti-oxidant
African tiger nut extract – reinforces
the structure of the papillary dermis
GRADE 3
GRADE 4
Smoothes expression
lines & first wrinkles
Improves skin radiance
Anti-wrinkle action
Attenuates wrinkles
Preserves the oval / contour
of the face
Alfalfa extract - Anti-MMP
Candle Bush extract – Anti-oxidant
Tetrapeptides - Anti-glycation
Increases density of the dermis
Protein peptide complex – triple
action on the collagen. Increases
synthesis, reorganizes collagen fibers
and protects from degradation
Diminishes wrinkles
Myrtle Extract - Cellular longevity
Alfalfa extract - Anti-MMP
Candle Bush extract – Anti-oxidant
Tetrapeptides - Anti-glycation
Lupine peptides – stimulate cell activity
for improved skin microcirculation and
oxygenation
Improves skin firmness and
elasticity
Nourishes, oxygenates and
regenerates cells
Increases skin radiance
Reveals the essence of youth
GRADE 1
Temporary expression wrinkles, first wrinkles
First wrinkles
Cream
Revitalizing Serum
Objective
Revitalize
Smooth and prevent the
formation of expression
lines
Active ingredients
H2CR™ Complex +
sugar (cellular energy
booster)
Active anti-aging shield
Grade1
Results
The skin is revitalized,
luminous and smooth.
The features are
relaxed, the skin is
smoother and more
radiant.
Packaging
1 Fl Oz Airless Pack
Retail 1.7 Fl Oz jar
Theoretical
age 30’s
Di peptide + oat extract
muscle relaxing,
smoothing action
Professional 5.07 Fl Oz
tube
For each grade, the cream has the same fragrance as the serum
GRADE 2
Deeper wrinkles, Permanent expression lines
Anti-wrinkle Lifting
Serum
Cream
& Comfort cream
(two textures)
Objective
To fill the wrinkles
To diminish and prevent
wrinkles. To preserve the
oval / contour of the face
Active ingredients
H2CR™ complex +
Hyaluronic acid
Active anti-aging shield
Grade 2
(“injection-like” effect)
African tiger nut extract :
anti-wrinkle
Fill the wrinkles.
The lines are smoothed, the
wrinkles are softened. The
contour of the face is
preserved / maintained.
Theoretical
age 40’s
Results
The contour of the face is
preserved.
Packaging
1 Fl Oz Airless Pack
1.07 Fl Oz jar
Professional 5.07 Fl Oz tube
Cream - normal to
combination skin.
Comfort cream - normal to
dry skin
GRADE 3
Skin slackening, deep wrinkles
Anti-wrinkle
Restructuring serum
Cream
Comfort cream
(two textures)
Objective
Re-Structure
Anti-wrinkle
Remodel
Active ingredients
H2CR™ complex, dill
extract (action on elastin :
to facilitate the restructuring of the face)
Active anti-aging shield
Grade 3
The skin has an improved
texture, smother and
firmer. The features are
remodelled.
Skin is firmer with improved
elasticity.
1Fl Oz ml Airless pack
1.07 Fl.Oz ml jar
Theoretical
age 50’s
Results
Packaging
Protein and peptide complex
- for a triple action on the
collagen : anti-wrinkle and
firming effects
Wrinkles diminished.
Youthful appearance
Professional 5.07 Fl Oz tube
Cream for normal to
combination skin.
Comfort cream for normal to
dry skin.
GRADE 4
Advanced signs of aging / Loss of density and radiance
Anti-aging
Replenishing serum
Cream
Objective
Replenish skin
weakened by time
Reveal the essence of a
younger skin
Active ingredients
H2CR™ complex + flax
complex and
nutripeptides (Bring
nutrients to cells to
restore youth and
radiance)
Active anti-aging shield
Grade 4
Results
The skin is smooth,
firmer and regains
density and texture.
More youthful
appearance.
The skin is regenerated,
smoother, firmer.
Complexion is luminous
and radiance restored.
Packaging
1Fl Oz Airless Pack
1.07 Fl Oz jar
Theoretical
age 60’s+
Lupine peptides : cell
activator to reveal a
more youthful skin.
Professional 5.07 Fl Oz
tube
Anti-aging Duo Mask
A multi-action anti-aging mask for all skin types :
- Smoothes fine lines
- Immediate tightening / lifting effect
- Revitalizes / restores radiance
The duo mask consists of :
Phase 1 Radiance Smoothing Mask + Phase 2 Tightening Mask
Grades
1 to 4
ACTIVE INGREDIENTS
Radiance smoothing mask: hydra-nourishing complex (Filagrinol®)
mineral complex (Zinc, Magnesium Copper, Calcium)
Tightening mask: oat extract + natural polysaccharide
BENEFITS :
Skin is nourished, supple with increased radiance and a more youthful
appearance
APPLICATION :
Phase 1 - apply the entire content of the Radiance Smoothing mask to
the face and neck avoiding the eye contour. Circular movements for 1
minute.
Phase 2 – immediately apply the Tightening mask over the top. Leave
the Duo mask for 10 to 15 minutes and remove with damp sponges.
1 to 2 times/week.
PACKAGING : Retail 20 x 3ml packets (10 of each mask) in white box
Professional 3.04Fl Oz tubes (1 tube of each mask)
Shaping Neck Care
Formula is the same as Total Cohesion™ Shaping neck care.
New packaging.
Shaping Neck Care - The ultimate moisturizer for the neck to redefine the
contour of the lower face – jawline, neck & décolleté.
Grades 2 to 4
ACTIVES :
• Mamaku extract, Watercress, Bio-mimetic peptides - firming and
redensifying complex
• Bitter orange extract - slimming effect. Improves facial contours.
• Almond bio-fibers - immediate tightening and lifting effect
• Tetrapeptides – cellular communication.
BENEFITS :
Refines and sculpts the lower part of the face and neck, redefines features.
APPLICATION :
Every morning and evening apply to the neck, jaw line and décolleté. Apply
before the usual day / night cream
PACKAGING : retail 1Fl Oz tube
.
.
Serum + Cream Benefits
INTENSIVE SERUM
Target
Use
Objective by
grade
ACTIVE CREAM
Same visible signs  Intended for the same grade of aging.
Example Grade 1 : first wrinkles and expression lines
1 to 4 times / year as required
am and pm for intensive cure
The intensive serum targets the
main factors of aging of the
specific grade
+ H2CR™ Cosmeceutical Complex
All year long
The active cream will protect
the skin daily (active shield)
+ reduce the aging process
visibly thanks to an anti-aging
answer adapted to the grade.
The use of both products is essential for optimal
anti-aging results.
FAQ
What is the difference between
Grade 4 and Secrets® de Sothys ?
CREAM AND SERUM Grade 4
SECRETS DE SOTHYS®
Target
Expert diagnosis which determines the
appropriate Grade. Theoretical age 60’s+
Serum : Shock and long-lasting efficiency
to fight extrinsic aging.
Acts on cellular nutrition.
Action
Cream : Long-lasting action to slow
intrinsic aging down.
‘Stressed’ skins 30+
All skins looking for the quintessence
of Sothys knowledge
Premium program global anti-aging
with high efficiency and sensorial
benefits. Anti-stress, reverses the
signs of hormone aging.
Sirtuins synthesis (longevity proteins) +
cellular activator (lupine)
Frequency
3 to 4 times per year for the serum, all
year long for the cream
All year long
Who is the target for Grade 1?
30 - 40 year old with a hectic busy lifestyle.
« I have tired features, a dull complexion, I am beginning to get
wrinkles … »
First wrinkles action
To prevent temporary
expression lines becoming
permanent
=> Smoothing action (relax,
smooth)
+
It brings vitality and
radiance
(think Oxyliance™)
Serum : sugar to boost
cellular energy
Cream : mitochondria
protection (the lung and
power plant of the cell) =
recovered energy
Grade 1 products can be
advised for Oxyliance™
consumers.
Advise the use of Grade 1 serum as a cure
to
« boost » and Grade 1 cream as a daily
treatment all year long.
I
have been using Total Cohesion for years. Which cream could replace it ?
1. Check visible signs of aging and determine the grade
2. If a lack of elasticity and firmness is present; advise the Grade 3 Anti-wrinkle
Restructuring Serum
and the Grade 3 Cream (or Comfort cream for dry skin) + Shaping neck care if the
lower part of the
face is slackening.
I have been using Lift Defense for years. Which cream could replace it ?
1. Check visible signs of aging and determine the grade
2. If wrinkles are the main concern; advise the Grade 2 Anti-wrinkle Lifting Serum and
Grade 2 Cream
(Comfort cream for dry skin)
3. Depending on the depth of the wrinkles and skin slackening Grade 3 may be
recommended
Why do creams Grade 1 and 4 not have the comfort texture available ?
The texture selected for G1 and G4 takes into account the target of these age brackets :
light
texture adapted to young skins for G1, nourishing richer texture for G4.
Grades 2 and 3 represent skins of all types and so two textures were created.
Does the Anti-aging duo mask replace the actions of the 3 previous
masks -Oxyliance, Lift Defense and Total Cohesion?
Yes – the Anti-aging Duo mask restores radiance, revitalizes the skin,
smoothes and plumps fine lines and wrinkles and gives an immediate
toning / tightening effect.
Can Noctuelle™ be recommended with the new Anti-aging
program ?
Noctuelle™ is the universal night cream from Sothys. It has an action
on the cellular renewal thanks to the AHAs. It can be used in the
evening with any of the anti-aging creams during the day.
SOTHYS ANTI-AGING HOMECARE PROGRAM