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Networking
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Networking
The Key to a Successful Career
Engineering Career Center
Networking Definition
Practice of gathering of contacts: the process
or practice of building up or maintaining
informal relationships, especially with people
whose friendship could bring advantages
such as job or business opportunities.
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What is a Professional Network?
• Fancy way of saying getting to know people.
• Building enduring relationships that are mutually
beneficial.
• Important part of developing your career.
• All the successful people are doing it.
• Excellent tool for finding and landing your next great
job opportunity.
• Great source of information and ideas about events,
trends, opportunities and industry news.
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Networking
A lot of people avoid networking because they
think of it as difficult, distasteful, or even a little
dishonest based on misconceptions:
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I’m too busy to network.
I don’t like being so fake.
I know plenty of people already.
Why would anyone be interested in helping someone
they don’t even know?
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Networking
Networking can happen with anyone
family
friends
neighbors
classmates
co-workers
faculty
advisors
student club members
alumni
informal acquaintances
classroom speakers
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Networking
Networking can happen anywhere
class ball game
bus ride
in line
mixer drs. office golf party
online LinkedIn conference volunteering
line dancing seminars religious events
dinner
lunch
coffee
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Types of Networking Events
• Career / Job Fairs
• Mixers
• College Alumni Programs
• Job Club / Employment Networking
• College Career Networking events
• Professional Conferences
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Career / Job Fair Etiquette
• Turn your electronic devices off.
• Wait your turn, patiently.
o Eavesdrop – learn from others.
o Network with other job seekers.
• Introduce yourself.
• Don’t be a swag hog.
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Professional Conference Networking Tips
• Research speakers and attendees ahead of time and reach out.
• Use social media to connect with and compliment
the speakers.
• Skip a panel or two and hang out in the break
room.
• Collect business cards.
• Ask meaningful questions of the people you meet.
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Come Prepared
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Company research.
Develop Plans A & Plan B.
Know the dress code.
Carry basic supplies.
Arrive early.
Attend with friend/colleague/classmate.
Watch your manners and mannerisms.
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Name Tags
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Wear a name tag.
Create a name tag.
Placement of name tag.
Periodically check your name tag.
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Networking for Introverts
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Networking is an investment, not a nuisance.
Go regularly to things you like.
At first you have to kiss a lot of frogs.
Take a “time out”.
Don’t spend too much time on it.
Do cool things.
Don’t network just for the sake of networking.
Analyze your results.
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Cultural Differences
American Business
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Assertiveness
Company First
Everyone is equal
Punctual
Bottom Line
Eye Contact
Rules, policies, laws
Other Cultures
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Humility
Family First
Patriarchal
Time is relative
Relationships
Showing respect
Getting things done
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Know Your Desired Outcome
• “Why am I going?”
• Be specific in defining your goal.
• Whenever possible, gather additional
information about the other person.
• If possible, conduct research in advance.
• Offer value.
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Make the most of your first impression
• You never have a second chance to make a
first impression.
• Put your game face on – smile.
• Offer a firm handshake.
• Establish and maintain good eye contact to
demonstrate your interest.
• Be enthusiastic and confident.
• Demonstrate good posture.
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Verbal vs Nonverbal Communication
Nonverbal communication is more important than
the words itself.
• Eye contact
• Facial expressions
• Body movements and posture
• Gestures
• Touch
• Space
• Voice
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Small Talk / Introductions
• The purpose of small talk is to break the ice and
build rapport.
• Start with an introduction and a handshake.
• Keep your body language relaxed and confident.
• Spend 80% of your time listening and 20%
talking.
• Follow with positive observations and questions
about your immediate surroundings.
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What do you do?
• 30-second elevator speech - identifies who you are
by providing highlights of your skills, interests and/or
abilities, passions and your unique value.
• Want to leave a lasting impression.
• Develop and practice your 30-second elevator
speech ahead of time.
• Customize your speech to meet the situation.
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30-Second Elevator Speech
• First and last name.
• Major and when you are graduating.
• Highlight your skills, qualifications and career
interests as they relate to target company.
• Relevant work experience (e.g. internship,
volunteer, part-time work, class projects).
• Identify your interests and goals.
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Sample 30-Second Elevator Speech
“Hi, my name is Jane Doe. I’m a Computer Science
Engineering student with a concentration in Information
Assurance and will be graduating in May 2015. I became
interested in computers in high school by building and
restoring old computers and donating them to needy
families. I have a passion for working with internet
security and am a member of the ASU Information
Security Club since December 2012. We recently
competed in the 5th annual Pwn2Own competition,
which demonstrated Google Chrome's vulnerabilities and
our group placed 2nd out of 70 teams. When I graduate, I
would like to pursue my interest in internet security. ”
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Create a two-way Dialogue
• Develop a dialogue.
• Come prepared with questions you would like to ask:
Where are they from originally?
What do they do for fun and work?
Where do they work?
How did they get into their career?
What networking events do they find beneficial?
• Mention your interests and accomplishments.
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Networking Etiquette
• Enter group conversations sensitively.
• “Work” the Event.
• Exit conversations politely.
• Not all connections happen.
• Ask for a business card.
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Networking Etiquette Don’ts
In order to conduct a proactive and effective career
search, it is critical to practice good networking
etiquette. Your actions are a direct reflection of who
you are. They are your brand.
• Don’t let bad breath stand in the way of networking.
• Do not chew gum or talk with your mouth full.
• Do not interrupt someone while they are speaking.
• Do not answer your phone, check texts or emails.
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After the Event
No matter where you meet someone, the only
real way to bring them into your network is by
keeping in contact with them.
• Follow-up with new acquaintances via email
or phone call.
• Seek out recruiters and managers on Twitter
and LinkedIn and follow them.
• Maintain contact with them.
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Refreshment Etiquette
• Light refreshments means finger food.
• Eat before or after the meet and greet.
• Select food with minimal mess and that will fit
on one plate.
• Non-alcoholic beverages.
• Keep your right hand free, clean and dry.
• You’re mother doesn’t work here.
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After the Event
• Create social networking lists or Excel
spreadsheets.
• If you attend a group on a regular basis, “give
back to the group”.
• Follow-up with requested information.
• Reach out when you have something to share.
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Networking on LinkedIn
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Develop your connections.
Personalize your LinkedIn invitation.
No response – it’s OK.
Make connections outside your network.
Requesting the introduction.
Follow-up.
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Leverage Your Network
• It’s OK to ask for help.
• Be mindful of other people’s time.
• Master the “art of the ask”:
What to ask for?
Be specific and ask for something easy to give.
Who to ask?
Everyone in your network.
How to ask?
Include a pressure-release valve.
• Follow-up with your lead and connection.
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Simple Network Request
• Remember the KISS principle.
• Ask everyone in your network.
• Network request made simple:
“I’m interested in employment opportunities with
the XYZ company. I was wondering if you, or anyone
you know, would be able to help me identify hiring
managers or contacts within the organization. I
appreciate your help. I realize you’re very busy, so if
you’re not able to do this, I completely understand.”
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Let’s Practice
Develop Your 30-second Elevator Speech
• Hi, my name is _____________________________________
• My degree/major is _________________________________
• I will be graduating in (when) __________________________
• I chose this major because ____________________________
• My passions include _________________________________
• Recent activities/accomplishments _____________________
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• Goal after graduation ________________________________
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Let’s Practice
• Write down 4 questions that you would like to know about
people in the room:
Why did you pick your major?
What research have you done?
What have you most liked/disliked in your studies?
What student clubs or professional organizations have they
joined?
• Introduce yourself and start creating your network.
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For More Information
Connect with
Fulton Engineering Career Center
Phone: (480) 965-2966
Email: [email protected]
Website: http://engineering.asu.edu/career
Sun Devil CareerLink: MyASU>Campus Services>Jobs &
Careers>Sun Devil CareerLink
Facebook: Engineering Career Center Arizona State
University
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