Transcript Slide 1

Before you begin writing your business plan,
consider four core questions:
1. What service or product does your business provide and what
needs does it fill?
2. Who are the potential customers for your product or service
and why will they purchase it from you?
3. How will you reach your potential customers?
4. Where will you get the financial resources to start your
business?
[http://www.sba.gov]
The business plan must answer these questions:
What is the customer benefit? What problem does the
business model solve?
What is the market?
How will it make money?
How will you do this?
Types of Business Plans
Dehydrated business plan
: 4-10 pages
Summary business plan
: about 10 pages
Traditional or full business plan
: 10-40 pages
Operational business plan
: more than 40 pages
Elements of the Business Plan-1
Michael J. Roberts (Harvard):
Executive summary
The company
The product or service
The market
Competition
Sales and marketing
Operations
Financials
Appendix
Looser and Schlapfer (McKinsey):
Executive summary
Project idea
Management team
Marketing
Business systems&organization
Realization schedule
Risks
Financing
Elements of the Business Plan-2
1. Cover sheet
2. Statement of purpose
3. Table of contents
I. The Business
A. Description of business
B. Marketing
C. Competition
D. Operating procedures
E. Personnel
F. Business insurance
II. Financial Data
A. Loan applications
B. Capital equipment and supply list
C. Balance sheet
D. Breakeven analysis
E. Pro-forma income projections
(profit & loss statements)
-Three-year summary
-Detail by month, first year
-Detail by quarters, second and third years
- Assumptions upon which projections were based
F. Pro-forma cash flow
III. Supporting Documents
Tax returns of principals for last three years
Personal financial statement (all banks have these forms)
For franchised businesses, a copy of franchise contract and all
supporting documents provided by the franchisor
Copy of proposed lease or purchase agreement for building
Copy of licenses and other legal documents
Copy of resumes of all principals
Copies of letters of intent from suppliers, etc.
[http://www.sba.gov]
Tugas (2 minggu) :
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