Transcript ATF_2014_Making Cloud Stick- The Marriage of Avaya Real

March 25 – 27th, 2014 І Orlando, FL
Making Cloud Stick
The Marriage of Avaya Real-Time Apps with Avaya Network Virtualization
Steve Regini & Randy Cross
©©2014
2014Avaya
AvayaInc.
Inc.Avaya
Avaya– –Confidential
Confidential& &Proprietary
Proprietary
#AvayaATF
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Key Points of this Presentation – Take Aways
 Avaya Aura Cloud Enablement + Fabric Connect
 Real-Time Communications as a Service (CaaS) redefines the
industry’s expectations of a cloud delivery model
 It is no longer just about elasticity, on demand usage . .
 It is about the sensitivity of Real-Time collaboration and contact
center. Resiliency and performance are now kings
 Application level virtualization is a key requirement to deliver on
that expectation . . . . but not the only one . .
 A fully orchestrated cloud-based application model can be
severely limited if the underlying network is not virtualized
 Build an end-to-end virtualized delivery model that can bring the
real value of cloud to real-time communications
©©
2014
Avaya
Inc. Inc.
Avaya
– Confidential
& Proprietary
2014
Avaya
Avaya
– Confidential
& Proprietary
DoDo
notnot
duplicate,
publish
or distribute
further
without
the express
writtenwritten
permission
of Avaya.
duplicate,
publish
or distribute
further
without
the express
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of Avaya.
#AvayaATF
2
The Move to the Cloud for Real-Time Applications
Enterprise Software Stack
1992
Bridge the
Transition
Bridge the
Transition
Computing
2012+
2002
Communications
IP Communications
Cloud Communications
Industry Model
Vertical Model
Horizontal Model
Cloud Model
Avaya
Strategy
Own a Stack
Own a Layer
Own a Node
Competency
Strategy
Vertical Integration
Orchestrate the Stack
Integrate across the
Cloud
Architecture
Strategy
Proprietary, closed
Client-Server, open
Cloud, loosely coupled
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
#AvayaATF
What is Needed for this Move ?
 Yes needs to be elastic
 IaaS has delivered this for years
– Amazon, Rackspace
 Flexible compute, storage –
VMWare vCloud Suit now
instantiating cloud-based hypervisor
 Virtualization benefits – VMWare
HA, vMotion: improve application
resiliency
 Yes needs a flexible cloudbased utility opex model
 Pay per month per subscriber
 Pay per month per agent
 But the promise fails IF . . .
 The network upon which the
nodal cloud framework is
delivered, becomes the
bottleneck . . .
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
#AvayaATF
4
March 25 – 27th, 2014 І Orlando, FL
Avaya Aura Cloud Enablement
Real-Time Cloud Applications
©
2014
Avaya
Inc.
Avaya
– Confidential
& Proprietary
©©
2014
2014
Avaya
Avaya
Inc.
Inc.
Avaya
Avaya
– –Confidential
Confidential
& &Proprietary
Proprietary
Do
not
duplicate,
publish
oror
distribute
further
without
thethe
express
written
permission
of Avaya.
DoDo
not
not
duplicate,
duplicate,
publish
publish
or
distribute
distribute
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without
the
express
express
written
written
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permission
of of
Avaya.
Avaya.
#AvayaATF
#AvayaATF
5
The Ability to Provide All Types of Real-Time
Clouds
Private/Dedicated
Cloud
Public/Shared
Cloud


Multi-tenant – More than
a single customer using a
shared platform
Lower cost/price and
usually lower
features/customization

Limited custom options –
usually rate carded

Hosted off premise
CaaS:UC/CC/Video
Public

Specifically for 1 customer

10-15% more expensive

Total flexibility in design

On and off-premise options

Cloud option for enterprises
with security or
customization requirements
(Financial / Health Care)
Avaya Private Cloud
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
#AvayaATF
Hybrid
Cloud

Augment premise with
Cloud subs/agents, or...

Some apps in Cloud; some
on premise

Best solution for a
migration path to Cloud

Multi-tenant or private
Future CaaS
Hybrid
Flexibility with Virtualization
Private or Public
Avaya Control Manager – SP / Cloud Edition
Management App
Management App
Communications Apps
Com
ms
App
Com
ms
App
Com
ms
App
Com
ms
App
Com
ms
App
Com
ms
App
Operating systems
OS
OS
OS
OS
OS
OS
Virtualisation Software
Virtualisation Software
Cust
1
Cust
2
Cust
3
Cust
4
Cust
5
Cust
1
Cust
6
Multi-Tenant
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
Cust
2
Cust
3
Multi-instance
#AvayaATF
Cust
4
Cust
5
Cust
6
Choose your Apps: Aura 6.2 FP1 & FP2
Avaya Aura 6.2
Communication
Manager
Session
Manager
Secure
Access Link
Presence
Services
Web License
Manager (LM)
System Manager
Application
Enablement Server
Utility Server
Avaya ACE™
Avaya Call Center
Call Center
Elite
Call Center Elite
Multichannel
Call Center Elite
Experience Portal
Call Center Elite
Call Management System (CMS)
VMware vCenter Server
VMware vSphere
• Choose your
applications,
ESXi 5.0 or 5.1,
build feature
bundles
• Choose VMWare
certified compute &
storage, mix Avaya &
non-Avaya apps
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
• Leverage vCenter,
VMWare HA,
vMotion, future
SRM and FT
#AvayaATF
• Deliver
optionally on
Collaboration
POD
Collaboration POD – Start Your Cloud
Deploy
Applications
Your Way


Choice of virtualized or non-virtualized
applications
Standard VMware tools for
deployment, admin & management
Applications
Respond Quickly 
to Business

Deploy applications rapidly
Improve your business agility
Networking
Compute
Go Green, Save 

Money

Lower capital and operating expenses
Reduce hardware footprint
Lower cost of cooling
Virtualization
Storage

Improve Overall 
Resiliency

Restore services more quickly
Adjust infrastructure requirements
to meet fluctuations
Improve business continuity and
disaster recovery
Support customers through technology adoption curve
Move from products to solutions
Rapid deployment of communication applications through pre-integrated solutions
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Enterprise, private
cloud, public cloud
#AvayaATF
Do not duplicate, publish or distribute further without the express written permission of Avaya.
Integrated
Solution
Hybrid Cloud: Real-Time CC Extends to the Premise
Scenario 1:
Add Cloud CC To On-Premise CC
to increase capacity
Scenario 2:
Integrate CCaaS Cloud
With On-Premise Data + Applications
to protect confidential / customer data
CCaaS
Applications
Server(s)
Aura CC Elite
CCaaS
Cloud CCaaS
Reporting and
Management
Cloud - CCaaS
Contact Center Agents
Cloud / Hosted
Cloud / Hosted
On-Premise
Cloud - CCaaS
Contact Center Agents
On-Premise
Enterprise CC
Enterprise CC
Cloud + Premise
Manage and
Report
Aura CC Elite
Applications
Server(s)
Interaction
Recording
Media Store
Applications
Server(s)
On-Premise
Contact Center Agents
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
Interaction
Recording
Media Store
On-Premise
Contact Center Agents
#AvayaATF
And What do You Get . . Aura Cloud Enablement
Target Market
Offer
Unified
Contact
Communications Center
Single, open, scalable architecture
Voice &
Video
Mobility
Collaboration &
Conferencing
Messaging
Customer
Experience







All SIP Based Solution
Voice, Presence, Video, Mobility, Voice Mail
Flexibility in endpoints and clients
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
Avaya Aura based UC & CCaaS platform.
Partner hosted, partner led

Partner led, partner hosted unified
communications & contact center

Utility pricing to Cloud Service Provider

Avaya Aura® based platform: One
architecture & all endpoints

Open standards, hardware agnostic

Spans SME to LE market segments

Future hybrid evolution options

Single, centralized administration

Roles Based Access & Multi-tenancy
Aura Cloud Enablement for CC (CCaaS)
Aura Cloud Enablement for UC (UCaaS)



Small – Medium – Large Enterprise
#AvayaATF
All SIP Based Solution
ACD
Multichannel
Experience Portal (IVR)
Work Force Optimization
Reporting (CMS/ANAV)
Flexibility in desktops
The Application Layer is Ready . . . Now What . .
.
 A Flexible Applications Model



Choose your apps (UC, CC)
Choose your hardware
Consume dynamically from the cloud –
utility opex model
 Virtualized Applications Framework


Move apps around the network without
impacting service
Fail over within a compute stack
automatically
 Now - Enter Avaya Fabric Connect




Horizontal, high speed switching for
Real-Time communications
Virtual Service Networks with SPB
 Extend a true virtual data center
Virtual Provisioning Service
 Move apps along with their L2
settings
Extend to the premise/campus & provide
flexibility for hybrid application clouds
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
#AvayaATF
12
March 25 – 27th, 2014 І Orlando, FL
Avaya Fabric Connect
A Virtualized Service Deliver Network
©
2014
Avaya
Inc.
Avaya
– Confidential
& Proprietary
©©
2014
2014
Avaya
Avaya
Inc.
Inc.
Avaya
Avaya
– –Confidential
Confidential
& &Proprietary
Proprietary
Do
not
duplicate,
publish
oror
distribute
further
without
thethe
express
written
permission
of Avaya.
DoDo
not
not
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duplicate,
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publish
or
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distribute
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without
the
express
express
written
written
permission
permission
of of
Avaya.
Avaya.
#AvayaATF
#AvayaATF
13
Application Availability
Intra and Inter Data Center
North-South/Core-ToR
Interconnects
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
#AvayaATF





PWE3\ELine
EPL\MEF
QnQ
Dark Fiber
SPBoIP MiNID




Application Delivery
Data Center to Edge
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
#AvayaATF
QoS
Traffic Steering
Dynamic Services
Application Performance
Application Delivery
“The Mobile Edge”
 Predictable application performance by prioritizing business
applications over recreational applications and reducing network
load
 Flexible policy control by blocking, throttling, or applying QoS to
applications directly at the network edge
 Recognition of 1200 different applications
 Granular control over applications:




Permit
Prioritize
Throttle
Block
…with control by:
 Client
 VLAN
 Time of Day
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
#AvayaATF
Application Driven Networking
E2E Orchestration of Layers 1-7
Avaya Cloud Orchestration Suite
 Deploy Application
Clouds at Massive
Scale
 Avaya Middleware
driving end to end
business process
integration
 SDN Controller
Automates Network
Provisioning and
Policies
 Partner Integration
with VMWare,
Storage
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
#AvayaATF
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
#AvayaATF
#AvayaATF
BEST OF ATF
SPEAKER AND TEAM AWARD
BE SURE TO
TWEET YOUR FEEDBACK
ON THIS PRESENTATION
#AvayaATF
Winners will be announced at closing of event
©©
2014
Avaya
Inc. Inc.
Avaya
– Confidential
& Proprietary
2014
Avaya
Avaya
– Confidential
& Proprietary
DoDo
notnot
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or distribute
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writtenwritten
permission
of Avaya.
duplicate,
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19
© 2014 Avaya Inc. Avaya – Confidential & Proprietary
Do not duplicate, publish or distribute further without the express written permission of Avaya.
#AvayaATF