Transcript Document
Smoke-Free New England Colleges & Universities A campaign to reduce tobacco use among college students in New England Clarissa García American Cancer Society, New England Division American Cancer Society’s Goals for Colleges and Universities 1. 2. 3. 4. 5. 6. 7. Prohibit smoking on all college property, including campus housing. Provide on-campus access to tobacco treatment services & products for students, staff and faculty. Prohibit the sale of tobacco products on campus. Prohibit the free distribution of tobacco products on campus. Prohibit tobacco advertisements in college-run publications. Prohibit tobacco company sponsorship of campus events, research, organizations, etc. Divest stock holdings in tobacco companies. Sample Timeline • Fall 2003: – Work with Administration and key student leaders to put policy in place • Spring 2004: – Peer to peer education and awareness to prepare for policy change Summer 2004: Train Resident Assistants, etc. Fall 2005: Implementation Sample Timeline Late October/Early October 2003 November 2003 • Identify core leadership team for • Develop campaign plan with each campus assignments and • Create a timeline timelines. • Present campaign to • Begin to meet with President key campus constituencies to explain proposed policy changes Sample Timeline November 2003 • Great American Smokeout event • Survey student support • Circulate a resolution • Ask the college president for official endorsement December 2003 • Launch campus media campaign promoting existing smoking cessation resources January/February 2004 • Announce intention to ban smoking • Update all housing options materials and policies Sample Timeline March/April/May 2003 • Media advocacy campaign supporting new policies • Update admission • Promote tobacco treatment resources Summer 2003 • Train RA’s • Create positive support for new policies The Process • Establishing a need • Networking within community • Outreach to other New Hampshire colleges • Task force development Getting the Word Out • Health fairs • Local tobacco control coalition – Cheshire Coalition for Tobacco-Free Youth • Tobacco Free Task Force Policy Campaign Outcome • President approved smoke-free residence halls. • Residence Life was charged with promoting the policy change. • Education campaign would be ongoing • Need to offer cessation Next Steps • • • • Policy integration Students involvement Treatment services Continually assess policy progress Student Outreach and Education • • • • Survey Tool Promoting Healthy Lifestyle Choices Publicity campaign for smoke-free field Cessation Classes Tobacco Use at SNHU 80 70 60 50 40 30 20 10 0 69.3 Abstainer 56.1 39.8 41.3 31.4 28.8 30.8 27.9 45.5 27 46.3 31 Social Smoker (<daily) 35.7 22.1 27.5 22.7 8.2 Fall 1992 n=593 Fall 1994 n=433 Fall 1996 n=426 Spring 1999 n=374 Spring 2001* n=257 8.6 Spring 2003* n=501 Daily Smoker Social Norm Campaign • All freshmen heard the tobacco-free message in health curriculum requirement • Utilized campus media to spread tobacco-free message • Social Norm poster campaign delivered all health messages Resources on the Web site • Fact Sheets • Sample Policies • Standards for Creating Tobacco Free Campus • Sample Timeline • Lessons learned • Sample Summit Materials • Public Relations Intern job description • Campus Organizer Intern job description • Frequently Asked Questions • How the American Cancer Society can help your campus • The Issue in the news • Student Campus Activity Guide • Sample Press Releases • Sample Feature Story • Sample Op-Ed For more information visit www.cancer.org using the search bar type SmokeFree New England OR Call Kathy O’Connor at 1-800-952-7664, extension 4690.