Transcript Slide 1

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Wednesday, April 18, 2012
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• State Participation
• Credit Union Agreement Status
• League Expectations
– Key goals
– League Marketing Tracking Report/Scorecard
• What’s New
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Enhanced GM Program
Sprint Business Referral Promotion
Sprint Employee Referral Promotion
Dell Back to School Campaign
GAC Sweepstakes Winner
• Updates & Reminders
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TurboTax Follow-up
Sprint Addendums
Online Campaign
Herb Wegner Award
• 2012 LSC Communication Schedule
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Percent of IIA
GM PTD Sales as a
Participating Credit
Percent of Participating
Unions
Membership
4.50%
Michigan
91% Arkansas
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Delaware
73% Vermont
2.34%
Nebraska
71% Louisiana
1.60%
Missouri
63% Texas
1.52%
Hawaii
60% DC
1.43%
Percent of Sprint
Participating Credit Unions
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Michigan
Credit Unions Added
Year to Date 2011
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71% Louisiana
Hawaii
58% Ohio
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Florida
51% Kentucky
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Delaware
46% Florida
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Idaho
42% GA, IL, MA
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• Over 3,300 supporting credit unions!
• Nearly 470,000 members have saved over $350M and generated over $5B
in new auto loans!
Credithave
Unions
• Over 1.3M members
saved over $179M with Sprint!
Program Support Continues to Grow!
Q1 2012 Growth
12/11
3/12
Increase
Auto
2,617
2,649
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Sprint
1,560
1,677
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Member Rewards
2,547
2,583
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TurboTax (2011 TY)
955
1,060
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What This Means for Credit Unions
Total Auto Sales #
$ ($28K/auto)
CU Loans #,
$ ($25K/Loan)
Member Savings ($750/auto)
467,874
$10,821,788,000
260,639
$5,385,949,700
$350,905,500
Check on the status of your credit unions with the League Reports at:
http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html
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• Marketing
– Web Banner
– Booth at AC&E
– Speaking opportunities for NBC’s, partners, etc. at AC&E’s, leadership events,
lunch and learns, webinars, etc.
• Communication Vehicles
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Newsletters
E-mail
Call to action letter from League CEO
Website
Information displayed at League events
• Sales
– Set up visits with targeted credit unions (NBC’s / League Reps)
– Track contacts, sales and opportunities
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• A report to track league
marketing and sales activities
for IIA programs
– Sprint sales & marketing activity
– IIA sales & marketing activity
• Updated by Leagues Quarterly
• Available through NBC’s and
on the Partner Center in the
LSC Resource Center
Action Requested
• Submit quarterly updates by the 15th of the month following the end of the
quarter using the revised form
• Updates to be completed on revised Excel Document
• Updates to be sent to [email protected]
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• Credit unions must enroll at either the Premium or
Standard level by June 15, 2012
• Employee Pricing eligibility
– CUs must enroll at the Premium level
– GM will generate codes through an online form
• Form in process of being built and posted in the Partner Center
• Form must be emailed back to GM (no faxing)
• GM will email codes directly to eligible employees
• Escalations of concerns need to be directed to your
NBC’s or [email protected]
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172 enrolled credit unions
Banner Impressions measure
Performance
Smaller CUs with higher
volume Impression have best
placement
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83% of enrolled CUs not
promoting
Promoting
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Number of CUs
Impressions
29
No Impressions
143
Grand Total
172
Credit Union Name
City County CU
The Tennessee CU
Heritage FCU
Florida CU
Destinations CU
Focus CU
Aurora Schools FCU
DCH CU
Postal CU
Fulda Area Credit Union
Phoenix Pride Federal Credit Union
Members
45001
23467
40904
47629
6462
11761
7309
5702
44198
5566
1356
Banner
Impressions
43933
35270
18054
13558
12552
12340
10371
8296
2862
2417
2003
http://www.lovemycreditunion.org/GM-Program-League-Resources-794.html
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Enhanced GM Program Summary
Premium
Standard
Credit Union Benefits
 Preferred Pricing
 Not compatible with GM subvented rate financing
 Employee pricing for credit union employees who own a
non-GM make vehicle
 Custom and general inserts/take ones
 Custom and general web banners
 Access to GM special offers
 Occasional GM email marketing services
 Lobby posters
 Email services from CUSG
 E-statement creative
 Newsletter articles and email messages copy
 Email templates
 Website and social media content
 Weekly emails of in-market members
 Loan links on GM microsite
 Preferred Pricing
 Not compatible with GM subvented rate
financing
 General inserts/take ones
 General web banners
 Lobby posters
 Email services from CUSG
 E-statement creative
 Newsletter articles and email messages
 Email templates
 Website and social media content
 Weekly emails of in-market members
 Loan links on GM microsite
Credit Union Annual
Marketing Requirements
(January – December)
Complete any combination of two (one within first 6 months of
enrollment and both annually thereafter):
• Include in quarterly statement inserts/E-statements
• A direct mail/loan promotion piece
• Conduct GM email marketing campaign
Complete all (annually or ongoing thereafter):
• Promote through newsletter/website articles within first 6
months of enrollment
• Utilize lobby materials within 60 days of enrollment
• Place GM web banners or links on website home page and
loan page within 30 days of enrollment
• Include consumer overview piece in Human Resources new
hire and employer group packets within 60 days of
enrollment
Complete one (within first 6 months of enrollment)
and annually thereafter):
• Include in quarterly statement inserts/Estatements
• A direct mail/loan promotion piece
• Conduct GM email marketing campaign
Complete all (annually or ongoing thereafter):
• Promote through newsletter/website articles
within first 6 months of enrollment
• Utilize lobby materials within 60 days of
enrollment
• Place GM web banners or links on website
home page and loan page within 30 days of
enrollment
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Current Sprint credit union business members referring other
businesses will earn a prepaid Visa Debit Card valued at up to $750!
Minimum 5 new Sprint line activations for $250, maximum of 75 new
Sprint lines for $750
Includes all the other discounts and benefits of the business member
program
Credit union announcement April 23, 2012
Program specific flyers developed and sent with presentation:
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Details at: http://www.lovemycreditunion.org/Sprint-Business-Referral-Program-809.html
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Promotional Offer (Program Period– Early May through July 31, 2012)
• Provides a $50 Visa prepaid card for both the referring employee and referred coworker who activates a new Sprint line, up to 5 rewards per employee
• New account activation can include Phone, MBB, Netbook/Notebook or Tablet
• This rewards program is in addition to the existing Sprint 10% discount and waived
activation fee offer already available to employees
How it Works
• The employee (referrer) will invite co-workers through a link on
LoveMyCreditUnion.org, using the promotion code provided by Sprint
• An invitation with a unique promotion code is then sent to the co-worker (referee)
• Referee activates Sprint service and registers through a link on LoveMyCreditUnion.org
with the unique promotion code presented in the invitation email
• Referrer and Referee receive $50 Visa prepaid card within 6-8 weeks of activation
Marketing Tactics
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Leagues to send out announcement e-mail and include in newsletter
HTML Email, Banners, Flyer and Paystub Inserts will be provided to credit unions
• May 1 through September 30, 2012
– 12-15 PC packages for students
– Lowest price plus $200 gift card
– Stackable with Dell Advantage
• Students, parents of students, teachers,
faculty and school employees are eligible
• League help needed to solicit credit union
support for e-mail messages, newsletters, etc.
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• Congratulations to:
• Board Treasurer John Jones wins a $250 Visa
gift card for the winning entry
• Prize package for Robbins FCU to use in an
exclusive marketing campaign including:
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2012 Chevy Sonic
Dell 14 inch XPS laptop with printer
Sprint package: iPhone 4S with 24-month
unlimited plan
Reminder: Regular Tax Season Is Over, But TurboTax Discount Is Still Available for Extension Filers
Remind credit unions that are enrolled in the TurboTax member discount programs should keep their TurboTax
banners posted on their websites in their member discount and tax sections.
Update: Sweepstakes Performance and Winners
Preliminary results show that Promoters outperformed Non-Promoters by 28%, attributed to key marketing activities
such as sending two emails to members.
TurboTax “This Way To $15K” Sweepstakes
Sweepstakes Winners to Date. Grand Prize
and remaining 3 First Prize winners TBD.
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Prize
FI Name
Winner Name
City, State
$15K Grand
TBD
TBD
TBD
$500 First
Pentagon FCU
Margaret G.
Warrenton, VA
$500 First
Aloha FCU
Mary B.
Mililani, HI
$500 First
General Mills FCU
Jason J.
Lakeville, MN
$500 First
One Nevada CU
Tracie H.
N. Las Vegas, NV
$500 First
Local Gov’t Employees FCU
Stephanie W.
Lenoir, NC
$500 First
Reliant Community FCU
Chris F.
Marion, NY
$500 First
Texans CU
John L.
Richardson, TX
$500 First
TBD
TBD
TBD
$500 First
TBD
TBD
TBD
$500 First
TBD
TBD
TBD
• 33 CUs remaining that need to submit the Sprint
agreement addendum
• Registered letters will be sent to these 33 credit unions
– They must respond by May 1, 2012
– Non-responding CUs will be placed in the Non-Exclusive
participation level
– Each league will receive a copy of the letter going to their CUs
• What does this mean to CUs and Leagues
– CU’s marketing incentive will be reduced to 50% of full potential
– This will affect the league’s year-end incentive
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• We will run two online campaigns consisting of display
and search advertising
– One campaign will be consumer focused, highlighting all of the
Invest in America products
– One will be a Sprint business focus
• A mobile campaign will be run in conjunction with the
online media campaign broken into two segments
– One focusing on consumers: GM, Sprint, Dell and Shop America
– One targeted to businesses: Sprint only
• These campaigns will begin running in May
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• 2012 NCUF Herb Wegner Memorial Award for
Outstanding Program
“Rarely has the Awards and Nominating Committee collective
scored a program so high,” said NCUF Awards & Recognition
Committee Chairman Bob Schumacher. “When you look at the
numbers that support Invest in America’s efforts, the outcome is so
overwhelming, it’s hard to grasp or comprehend all its immensity.”
Source - http://www.ncuf.coop/home/events/wegner/winners/awards.aspx
• To view and link your site the award video go to:
http://www.lovemycreditunion.org/Herb-Wegner-Award-Video-825.html
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League Conference Calls will be held the 1st month of each quarter on
Wednesday’s at 3pm EST*
– July 18, 2012
– October 17, 2012
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Access Information
– Toll free: +1 (866) 816-1627
– Conference ID: 1177265367
*Attendance required for Leagues Endorsing
or Partnering with Big Ticket and Endorsing
Member Rewards
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