Transcript Document

Presidents
Assembly
Monthly
Webinar
May 17, 2012
During the Webinar – Just Ask!
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communicate with us throughout the webinar.
Have a question…type it!!
RECORDED VERSION AVAILABLE!
A full recording of this webinar is available here:
https://www1.gotomeeting.com/register/672663905
It is only available until April 2013
Raise Your Hand
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times to speak your
questions.
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Your Hand” button. When
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question, we will unmute
you and call on you.
Presidents Assembly Leadership
Rachael Bender
Lola Kakes
Southwest Florida Chapter
Greater Tucson Chapter
Chair
Chair-Elect
[email protected]
2011-2012 Presidents
Assembly Steering
Committee
Carolynne Mather
NAWBO Lakeland
Metro
PASC Southern
Region
Sandy Spadaro
NAWBO South Jersey
PASC Northeast & MidAtlantic Region
Deb Shea
NAWBO Silicon Valley
PASC Western Region
Steering Committee Roles & Responsibilities
Presidents Assembly Steering Committee is responsible for:
• Serving as “voice of the chapters” on the National Board
and facilitating communications between National and the
chapters
• Facilitating chapter collaboration/information sharing via
webinars
• Creating a community of chapter leaders
• Helping chapter leaders with strategic planning, problem
resolution, etc.
WEBINAR SCHEDULE
Mark Your Calendar NOW!
Webinars will be held on the third Thursday of every month
at noon Eastern time.
Upcoming Webinars:
• June 28 – Strategic Planning
•
June webinar date change due to Leadership Boot Camp
• July 19 – Building a Good Team
• August 16 – To Be Determined
Suggest a webinar topic by emailing
[email protected]
PA Facebook Page
Use to share
news and
information;
exchange best
practices; ask
for help; etc.
All chapter
leaders are
welcome to
join.
Please do not
use to market
your business.
News from National
Rachael Bender
PASC Chair
CHAPTER RESOURCE CENTER: Best Practice Library
NEW! Chapter Documents
 Sample chapter documents from a variety of chapters to help you better
manage your chapter.
 A few documents you will find:
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Policies & Procedure Manuals
Corporate Partner Packet
Chapter Business Plan
Chapter Membership Survey
Strategic Alliance MOU
Nominating Committee Board Questionnaire
 We need Your help to GROW the Chapter Resource Center!
 Submit your chapter’s documents to
[email protected]
Congrats
TO OUR SPRING MEMBERSHIP DRIVE WINNERS!
 Chapters with the most New Members, by Chapter Size:
 Small: Inland Empire – 18 new members
Inland Empire increased total membership 45%
 Medium: Phoenix – 33 new members
Phoenix increased total membership by 24%
 Large: Los Angeles – 38 new members
LA increased total membership by 18%
 Total of 527 new members for March & April 2012!
 That’s a 20% increase over 2011 membership drive
Your Challenge
 RETAIN those members!
 Our highest non-renewal rate happens at the
end of the first year.
 So get your new members involved with your
chapter NOW.
 Implement some of the best practices shared
last month from San Antonio, Louisville and
Indianapolis.
 Slides are available in the CRC from last
month’s webinar on membership retention.
NAWBO LEADERSHIP BOOT CAMP
June 22, 2012
For Chapter Leaders, By Chapter Leaders
FORMAT
 One full day of group training, breakout sessions & best
practice roundtables
 Networking & social dinner on the Thursday before
 Geared to presidents, president-elects, membership chairs
and aspiring board leadership
 Topics and format based on your feedback
TOPICS
 You’re in Charge, Now What?
 Taking Your Chapter’s Membership to the Next Level
 Building a Better Strategic Plan
 Developing an Effective Marketing, PR & Social Media Plan
for Your Chapter
NAWBO LEADERSHIP BOOT CAMP
June 22, 2012
GOALS
 To build stronger chapters through leadership training
 To share best practices amongst peers
 To support each other’s growth and success
COSTS
 Summit Registration:
 $50 for multiple team members from the same chapter
 $75 for single registrants
 Hotel: $100/night
 Registration open next week. Look out for an email and
on www.facebook.com/nawbopa
National NAWBO & Your Chapter
We Need Your Help!
• We will be having a forum discussion with chapter leaders about
how we can strengthen the relationship between National and Local
Chapters.
• Invitations to this special online session will be sent via email in the
next couple weeks.
• We hope to come up with some solutions which we can then discuss
further at the Leadership Boot Camp.
Stay tuned…
NAWBO Public Policy Days
America’s Small Business Summit 2012
When: Monday, May 21 - 23, 2012
Where: Omni Shoreham Hotel
2500 Calvert Street, NW
Washington, DC 20008
 Registration Closed for full Summit.
 However, you can attend NAWBO Public Policy Day on
Wednesday
NAWBO Public Policy Day
May 23rd
NAWBO Meetings on the Hill
10:00am – 12:00pm
In Capitol Visitors Center: SVC 209
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Brian Worth, Coalitions Director, Office of the Majority Whip,
U.S. House of Representatives
Ami Sanchez, Counsel, Chair Mary Landrieu U.S. Senate
Committee on Small Business and Entrepreneurship
Meredith Davis West, U.S. Senate Committee on Small
Business & Entrepreneurship, Senator Olympia J. Snowe,
Ranking Member
Emily Murphy, Senior Counsel, House Small Business
Committee
Interested in attending? Contacting Joy Lutes at
[email protected]
October 4-5, 2012 | Louisville, Kentucky
Early Bird Registration open now through May 30th
Save $25 off regular registration rate
($325 Early bird).
Leadership Training:
Additional morning session includes breakfast -- $50
STRATEGIES FOR RECRUITING AND RETAINING
THE RIGHT CORPORATE PARTNERS
Stacy Shew
NAWBO Indianapolis
Executive Director
Billie Dragoo
NAWBO National
Board of Directors
NAWBO Indianapolis
Past President & Emeritus Advisor
Identifying Potential Corporate Partners
Strategy
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Look where you buy!
Challenge the board
Identify 5 - 6 target companies
Build on recognizable names
Review business journals, etc. for leads
Ask community leaders for suggestions
Identifying Potential Corporate Partners
Strategy (cont.)
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Maintain Diversity across Industries
Identify Key Governmental Agencies
Research Large Prime Contractors
Research Large Projects
Engage NAWBO Committees
Other resources:
• Airports, Municipalities, Chambers
Why Become A Corporate Partners?
Doing Business with WBEs is Good Business
• Economic Development
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Procurement Opportunities
Business Development
Like – Minded (support WBEs)
Diversity Initiatives & Goals
B2B
Members
Corporate Partners
• NAWBO will serve as Resource
Ask: What makes a good Corporate Partner?
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Commitment to Initiatives
Committee Involvement
Support Appropriate Public Policy
Attend Appropriate Events
Chapter Outreach Opportunities
Financial and In-Kind Support
All of the Above
Ask: What does the Corporate Partner Hope to
Achieve?
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Build Community Awareness
Access to WBE member directory
Drive women-owned business initiatives
Economic Development
Build corporate partner’s rolodex
Increase Diversity
Achieve WBE Goals
Further Brand Recognition
Connections
Corporate Partner Benefits Evaluation
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Assess your Benefit Inventory
Maximize Logo and Company Name Recognition
Event Inclusion
Committee Inclusion
Partner on programs, workshops, etc.
Bottom Line: see and feel ROI
 Testimonials, awards, click thru’s, logo recognition, web
presence, advertising, marketing, business opportunities,
general chapter statistics.
Corporate Partner Benefits
Corporate Partner Benefits
Corporate Partner Retention
Board Involvement – assign CPs to BOD for touch points
Survey - annually
Engage – thru a myriad of options: committees, events,
problem resolution, partnering, workshops, award recognition,
expertise…
Communicate – value, dashboards, opportunities, statistics,
successes.
Recognize – awards, personal notes, throughout the year,
thank you’s!
Events – education, training, networking, workshops,
certification, special projects, etc.
Corporate Partner Events
Connections - Our annual corporate mixer is exclusive to our members,
corporate partners, state legislatures and area diversity and procurement
leaders. Our biggest networking evening event of the year provides an
opportunity to connect one-on-one with business leaders to create alliances
for business growth in an intimate setting.
CP2CP – created in response to feedback from our corporate partners
wanting the opportunity to meet one-on-one with other corporate partners.
Invitees includes corporate partners and NAWBO-Indy BOD.
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Circle for Learning -. The goal for these informal gatherings is to connect
NAWBO-Indy members and corporate partners while providing additional
opportunities for: Networking | Business Development | Contracts & Procurement |
Mentoring | Provide mini seminars on various business related topics.
Corporate Partner
Now, more than ever, corporate
partners are being asked to
to justify the value of their
financial commitment to
associations, and others.
Your chapter can remain the
premier organization of choice for
your corporate partners!
Poll Question
• Our Corporate Partners are made up of:
– All Cash
– Cash and In-Kind
– All In- Kind
– Other
Tucson Corporate Partner Liaison Overview
2011-2012 Corporate Partner Development
- Ellen Kirton, Corporate Partner Chair, Immediate Past President
- Korina Gregg, Past President and Sales Development
- Morella Bierwag, Chapter Administrator
Businesses become NAWBO Corporate Partners because:
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They firmly believe in women in business and want to support women-inbusiness.
They understand that supporting NAWBO provides an effective service to
the business community.
They believe in volunteerism and applaud NAWBO’s spirit of volunteers.
The can build their brand among a notably loyal consumer group
They see the value and need for a high level of visibility in return for their
support.
Three types of Corporate Partnerships:
Cash: 100% cash-only participation
In-Kind: A contribution of services, where an agreed value has been
determined. In-Kind contributions must total twice that of the cash value.
Combination: Where appropriate, NAWBO can assist future CP’s in
determining the level of cash and In-Kind contributions in order to achieve
the level of Partnership they desire.
Five Corporate Partner Levels
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Diamond Cash ($15,000+)
Diamond In-Kind ($30,000 in services)
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Sapphire Cash ($10,000)
Sapphire In-Kind ($20,000 in services)
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Ruby Cash ($5,000)
Ruby In-Kind ($10,000 in services)
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Emerald ($2,500 cash)
Emerald ($5,000 in services)
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Amethyst ($1000 cash)
Amethyst offers cash-only level
CP Liaison Responsibilities
Liaison Overview
Emerald, Ruby, Sapphire and Diamond Corporate Partners each receive a
CP Liaison. The role of a CP Liaison is to ensure the following:
 CP understands and takes advantage of all NAWBO benefits.
 CP is aware of additional advertising and sponsorship opportunities.
 CP has an established NAWBO contact they can refer to.
 CP receives notification of appropriate dates, CP renewal, invoicing, etc.
 CP understands and feels NAWBO’s appreciation for their contribution.
CP Liaison Responsibilities
Quarterly Liaison Duties
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Meet with the CP to review their satisfaction with their sponsorship (questions below).
Collect financial data on In-Kind partners (how much in-kind dollars were spent).
Communicate to CP any program changes and sponsorship opportunities. These will
include special events such as the Holiday Auction where CPs get first right of
refusal.
Ensure interest in sponsorship is communicated through the Liaison to CP.
Quarterly review questions:
1. Are you tracking the percentage of sales from NAWBO leads? How many sales
were made (or how many dollars did that represent to your business)?
2. Are you interested in sponsoring any of our upcoming events, to gain added
exposure?
3. What is your overall satisfaction with your NAWBO Corporate Partnership?
4. If anything other than Excellent, what could we do to make your partnership
more effective?
Note: forward information provided by the Partner to the
CP Development team.
CP Liaison Responsibilities
Annual Liaison Duties
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Attend CP annual appreciation luncheon/event.
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Attend Liaison training.
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Coordinate annual CP renewal through NAWBO office.
Chapter Admin Liaison Support
The chapter administrator facilitates the CP program and supports the CPs and
Liaisons by performing the following:
Monthly Admin Duties
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Maintains CP benefits calendar and notifies Liaison/CP of the following benefits
as they become available:
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Luncheon CP Spotlights
Luncheon and special event Showcase tables
eVISTA CP Spotlights
CP Advertising benefits – ads in eVISTA special event programs
Sends reminders and coordinates with Liaison/CP benefit delivery.
Generates invoices and maintains billing for CP purchased ads and
sponsorships.
Supports the CP Chair and maintains CP documents: CP benefits matrix, and
current CP listing.
Supports the Liaisons in working with CP’s and AGL’s on special projects where
CP participation is requested (Holiday Auction, for example).
Chapter Admin Liaison Support
Quarterly Admin Duties
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Touches base with CP Liaisons about In-Kind partners and if data is being
collected.
Annual Admin Duties
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Assists in the coordination of the CP annual appreciation luncheon/event.
Organizes and assists in the delivery of Liaison training.
Prepares the annual CP renewal paperwork for Liaison 30 days before
renewal date.
Corporate Partner Liaisons are instrumental in Corporate Partner retention and
satisfaction.
NAWBO’s Chapter Administrator communicates with Liaisons on a regular
basis to ensure benefits are being delivered, opportunities are presented and
follow up information is collected.
National Corporate Partners to Chapters
My local chapter wants to contact a national corporate partner about local
sponsorship. Will National NAWBO help?
– Yes! First NAWBO staff will reach out to our National CP connection
and ask if they are open to a sponsorship in your area and if it is OK to
provide the chapter with contact information. If the CP gives the OK, we
will send you contact information.
– Many national sponsors have specific target markets they looking to
reach, do not be discouraged if they turn down your request and you
see they sponsor other chapters.
Does National offer a referral fee if our chapter helps secure a national
corporate partner?
– Currently there is not a program in place for a referral fee. However, it is
being evaluated.
Questions?
Thank you for participating in
NAWBO Presidents Assembly Webinar!
• We look forward to talking to you next month. The
webinar will be on June 28th at noon Eastern on
Strategic Planning.
• To share this information with your chapter’s leadership,
visit NAWBO Presidents Assembly Community for the
slides or the Facebook Presidents Assembly Page for the
link to the recording.
CONTACT NAWBO
Member Services: [email protected]
Chapter Services: [email protected]
Presidents Assembly: [email protected]
News/Article Submissions: [email protected]
Website/Technical Support: [email protected]
Your Feedback is Welcome!
Please send feedback to [email protected]